Madhuwanti Saha

Senior Correspondent, Mumbai madhuwanti.saha@exchange4media.com freedomunleashd

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Madhuwanti Saha Oct 16, 2017 7:43 AM

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Madhuwanti Saha Sep 18, 2017 7:56 AM

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable and DTH is one of the speculative reasons for Star India increasing ad rates for the upcoming India-Australia matches

Madhuwanti Saha Sep 13, 2017 7:44 AM

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Madhuwanti Saha Sep 6, 2017 7:50 AM

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Madhuwanti Saha Sep 5, 2017 7:49 AM

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power

Naziya Alvi Rahman & Madhuwanti Saha Sep 4, 2017 7:30 AM

For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 matches

Madhuwanti Saha Sep 1, 2017 7:51 AM

After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the show went off air as the channel felt that the right TG will not be catered to

Madhuwanti Saha Aug 31, 2017 4:48 PM

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

Madhuwanti Saha Aug 31, 2017 8:18 AM

Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), opens up about the controversy surrounding its new show ‘Pehredaar Piya Ki’, KBC going from strength to strength, renewing contract with comedian Kapil Sharma and the importance of ratings

Madhuwanti Saha Aug 24, 2017 9:06 AM

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duck 2’, ‘Spotlight’ and ‘Gehraiyaan’

Madhuwanti Saha Aug 23, 2017 7:38 AM

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha Aug 19, 2017 7:55 AM

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Madhuwanti Saha Aug 16, 2017 7:50 AM

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Madhuwanti Saha Aug 11, 2017 7:49 AM

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead

Madhuwanti Saha Aug 8, 2017 8:27 AM

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

Madhuwanti Saha Aug 1, 2017 8:00 AM

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Madhuwanti Saha Jul 26, 2017 8:02 AM

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few

Madhuwanti Saha Jul 24, 2017 8:10 AM

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

Madhuwanti Saha Jul 17, 2017 7:50 AM

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

Madhuwanti Saha Jul 12, 2017 7:50 AM

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Madhuwanti Saha Jul 10, 2017 7:52 AM

ShabirMomin, MD & CTO at ZengaTV.com, talks about the growth strategy, competition and challenges in the OTT space, international expansion and more

Madhuwanti Saha Jul 5, 2017 7:29 AM

Kedar Teny will be taking care of marketing and promotions for SPN’s nine sports channels

Madhuwanti Saha Jun 30, 2017 2:25 PM

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Madhuwanti Saha Jun 28, 2017 7:24 AM

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Madhuwanti Saha Jun 20, 2017 8:06 AM

A stickler for perfect chai and personal fitness, Saurabh Yagnik, EVP and Business Head English channels, Sony Pictures Network India, unwinds into the complete family man over the weekends

Madhuwanti Saha Jun 18, 2017 7:34 AM

Republic TV continues to lead the English News Genre fifth time in a row, as per BARC data for Week 23; Goswami credits it to their differentiated content offering

Madhuwanti Saha Jun 16, 2017 7:31 AM

With a slew of local productions in the past and few in the making featuring big names like celebrity chef Vikas Khanna, FOX Life is serious about its India game

Madhuwanti Saha Jun 12, 2017 7:46 AM

With rising content costs going up to a crore for an eight-episode series, digital is no longer considered a cheap medium for content and OTT platforms

Madhuwanti Saha Jun 9, 2017 7:39 AM