Madhuwanti Saha

Senior Correspondent, Mumbai madhuwanti.saha@exchange4media.com freedomunleashd

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Madhuwanti Saha Aug 8, 2018 8:54 AM

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Madhuwanti Saha Aug 7, 2018 8:54 AM

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

At Hotstar he is SVP & Head, Client & Agency; he declined to comment when contacted

Madhuwanti Saha Jul 18, 2018 12:55 PM

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Madhuwanti Saha Jul 16, 2018 8:58 AM

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Madhuwanti Saha Jul 13, 2018 8:54 AM

A look at how brands in Maharashtra have taken to alternatives of plastic for a greener future

Madhuwanti Saha Jul 11, 2018 8:53 AM

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

Madhuwanti Saha Jul 9, 2018 8:57 AM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers

Madhuwanti Saha Jun 27, 2018 9:00 AM

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

Madhuwanti Saha Jun 21, 2018 8:54 AM

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Madhuwanti Saha Jun 14, 2018 8:59 AM

Bajaj Allianz Life Insurance has signed up Sanjeev Shrivastava to promote their bonus policy

Madhuwanti Saha Jun 6, 2018 9:00 AM

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas & Madhuwanti Saha Jun 4, 2018 9:00 AM

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha & Sonam Saini May 30, 2018 8:57 AM

In his free time, the Marketing Head of Škoda Auto India also loves to read and walk in the by-lanes of Bandra

Madhuwanti Saha May 26, 2018 10:10 AM

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

Madhuwanti Saha May 21, 2018 9:56 AM

Meanwhile in Top 10 Advertiser Reckitt Benckiser overthrew Hindustan Lever to lead the category

Madhuwanti Saha May 21, 2018 9:10 AM

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space

Madhuwanti Saha May 18, 2018 8:54 AM

Congress reportedly spent close to Rs 50-60 crore on advertising during the elections.

Neethu Mohan & Madhuwanti Saha May 16, 2018 9:00 AM

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Madhuwanti Saha May 9, 2018 8:59 AM

The global streaming giant confirmed Mohan's appointment to e4m

Madhuwanti Saha May 8, 2018 8:58 AM

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha May 2, 2018 8:59 AM

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

According to industry sources Lulla will take over the position which has been lying vacant since Sameer Nair stepped down in July 2017

Madhuwanti Saha Apr 12, 2018 8:57 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

Nipun Marya, Head of Marketing Strategy, Vivo smartphone, spoke at the launch of their flagship phone V9 and marketing plans around IPL

Madhuwanti Saha Mar 26, 2018 8:58 AM

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha Mar 21, 2018 8:58 AM

Shankar Nath on sealing the IPL deal and why offline media spends shouldn't be overlooked in India

Madhuwanti Saha Mar 14, 2018 9:00 AM

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption patterns and the varying content strategy from country to country

Madhuwanti Saha Mar 13, 2018 9:00 AM