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The countdown for the launch of NDTV Imagine has begun. The Hindi general entertainment channel from NDTV Imagine Ltd is slated to go on air from 7 pm onwards on January 21, 2008. Some of the shows in the initial line-up include ‘Nachle Ve’, ‘Dharam Veer’, ‘Ramayan’ and ‘Jasuben Jayantilaal Joshi Ki Joint Family’.
exchange4media Mumbai Bureau Jan 17, 2008 6:37 AM
Rediff.com has announced the launch of an English online micro sitcom series, ‘Ram & Ria’, on its multimedia platform Rediff iShare. Conceptualised and produced by PixelKraft, the series features the life of a typical south Indian man and his Mumbaikar wife, and showcases their dilemmas as they go about living their life in a metro.
exchange4media Mumbai Bureau Jan 16, 2008 7:27 AM
Web entrepreneur Sabeer Bhatia has come up with his next web initiative, Sabsebolo.com, a free reservation less audio conferencing facility. Sabsebolo.com allows individuals and companies alike to schedule a conference call with their team members or friends at specified times for free.
exchange4media Mumbai Bureau Jan 16, 2008 7:25 AM
Initiative has published its ViewerTrack global trends report for 2007, ranking the world’s most watched live TV sports events. Leading the field is the NFL Super Bowl with an average global audience of 97 million. The ICC World Twenty20 Championship match between India and Pakistan features in the 10th place.
exchange4media Mumbai Bureau Jan 16, 2008 7:23 AM
In line with its recent expansion into the Gujarat market and having consolidated its market position in Mumbai, DNA has now launched its Pune edition. DNA officials have said that the overall target of the company was to make DNA a Rs 1,000-crore company by 2011, with the Pune edition expected to give around 10 per cent of that number.
exchange4media Mumbai Bureau Jan 16, 2008 7:21 AM
Balaji Telefilms is all set to enter the non-fiction genre with reality shows and a mega event. ‘The Global Indian TV Honours’ is the first endeavour towards this progression. The media company has roped in 9X is television partner for the event.
exchange4media Mumbai Bureau Jan 16, 2008 7:20 AM
STAR India and Digital Entertainment Networks (DEN) have formed a 50:50 joint venture, ‘STAR Den Media Services’, to create a platform for distributing television channels in India through cable, DTH, IPTV, HITS and MMDS. The entity is currently on the lookout for a CEO.
exchange4media Mumbai Bureau Jan 15, 2008 6:34 AM
The Sony-World Sports Group combine has bagged the Indian Premier League’s (IPL) global media and production rights for the next 10 years. The touted price is $1.026 billion, comprising $918 million as rights money and $108 million for compulsory promotional activities. The other bidder in the final phase was ESPN-STAR Sports.
exchange4media Mumbai Bureau Jan 15, 2008 6:32 AM
The Bombay Adclub, the official representative of Cannes Lions International Advertising Festival in India, recently screened a two-hour AV film that recalled special moments and winners of Cannes Lions 2007. The screening was attended by advertising professionals as well as students who relived the thrilling moments.
exchange4media Mumbai Bureau Jan 14, 2008 6:36 AM
BBC has increased its radio presence with two more of its programmes going on air on Radio One from last week. The two weekly programmes – ‘BBC Take One’, a film preview programme, and ‘BBC Fun and Games’, a 15-minute sports magazine programme – will be aired on Thursday and Saturday, respectively.
exchange4media Mumbai Bureau Jan 14, 2008 6:35 AM
CNBC TV18 and IBN7 have partnered with the Standard Chartered Mumbai Marathon to bring the event live on January 20, 2008 from 7.30 am onwards. The channels will also showcase extensive graphical features such as leader boards, timers, chopper shots, and trivia along with commentary from expert marathon commentators.
exchange4media Mumbai Bureau Jan 12, 2008 6:42 AM
Rediffusion DYR has appointed Ambika Nehru as Executive Creative Director. She will be reporting to Sagar Mahabaleshwarkar and Ramanuj Shastry, the Chief Creative Officers of Rediffusion DYR. Nehru has over a decade’s experience in advertising, helping build brands for clients like Marico, P&G, McDonalds, Reliance and Nestle.
exchange4media Mumbai Bureau Jan 12, 2008 6:37 AM
Neeraj Roy, MD and CEO, Hungama, has been elected Vice Chairman of the Mobile Entertainment Forum – Asia. He has also been adjudged as one of the 50 Most Influential People in Mobile Entertainment globally for the third consecutive year.
exchange4media Mumbai Bureau Jan 12, 2008 6:36 AM
Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), has entered a licensing agreement with Popular Prakashan to publish Disney Storybooks in Indian languages. Already eight titles have been launched in Hindi and Marathi, while a title would be launched in Malayalam in March this year.
exchange4media Mumbai Bureau Jan 11, 2008 6:57 AM
Lodestar Universal has announced the appointment of Alistair Martin as Media Controller. Martin comes in from Cadbury where he was Media Manager. At Lodestar, he will report to COO Nandini Dias, and will be responsible for accounts like Amul, LIC, Westside and Diageo.
exchange4media Mumbai Bureau Jan 11, 2008 6:52 AM
The Dr Vijay Mallya-owned Force India F1 Formula team has announced its plans for the year ahead. Along with the new team hands, India’s first F1 team will also try and increase the presence of this sport in the country through its 360-degree marketing initiatives.
exchange4media Mumbai Bureau Jan 11, 2008 6:49 AM
Move over product range, location, and friendly staff, when it comes to shopping for groceries, an overwhelming 91 per cent Indians want their rupee’s worth. This was revealed by a global online survey conducted by the Nielsen Company. Not just Indians, 85 per cent of global consumers ranked ‘Good Value for Money’ as the most important consideration when choosing a grocery store.
exchange4media Mumbai Bureau Jan 10, 2008 6:40 AM
Online advertising firm Komli has received $7 million venture financing from Nexus India Capital, along with co-investors Draper Fisher Jurvetson and Helion Ventures. The fund will allow Komli to augment its staff and invest in several new technology initiatives planned for 2008.
exchange4media Mumbai Bureau Jan 10, 2008 6:38 AM
Bigadda.com, the social networking site from Reliance ADAG, has announced its plans to foray into the mobile space by launching innovative solutions in the access area across wireless and broadcast channels. Bigadda, which was launched in August 2007, also wants to expand its user base to 10 million by 2010 from the current 1.24 million users.
exchange4media Mumbai Bureau Jan 10, 2008 6:36 AM
In the second year of Zoom Glam Awards, Zoom has attempted to present the event on a wider scale. The channel has created episodes leading up to the final awards, which took place on January 8, 2008. A special Reebok Zoom Glam Awards coffee table book has also been launched as part of the marketing initiatives.
exchange4media Mumbai Bureau Jan 10, 2008 6:29 AM
Following Google and MSN’s recent new initiatives in the mobile space, Yahoo! has also embarked on its mobile initiative with a slew of announcements. In a span of few hours, Yahoo! has announced its Mobile Developer Platform, introduced a new mobile homepage and has also launched its application Yahoo! Go 3.0.
exchange4media Mumbai Bureau Jan 9, 2008 6:44 AM
Percept Knorigin, the media arm of Percept Holdings, has acquired Searchize, a search engine marketing company based in Mumbai. Searchize offers search-related marketing and analytics services like organic search optimisation, contextual paid advertising on popular search platforms like Google, Yahoo! and MSN.
exchange4media Mumbai Bureau Jan 8, 2008 6:43 AM
The small but growing digital media in India is all set to start the New Year with a bang with the India Digital Summit on January 10-11, 2008 in Delhi. The Summit, being held in partnership with Intel, is the annual flagship conference of IAMAI, the representative association of Internet and mobile value-added services companies in India.
exchange4media Mumbai Bureau Jan 7, 2008 6:57 AM
Adlabs-owned Big FM has announced the first radio launch of 2008 in Jodhpur. This is the 42nd station of the Reliance ADAG-controlled station.
exchange4media Mumbai Bureau Jan 7, 2008 6:56 AM
MTV’s marketing vehicle Viacom Brand Solutions has signed up with telecom service provider Vodafone to provide customised integrated marketing solutions targeted at the youth. Over the next 12 months, MTV plans to create interactive content that will play out across their screens. They will also roll out innovative consumer activation programmes using music as the underlying theme.
exchange4media Mumbai Bureau Jan 5, 2008 6:45 AM
Hitting the television screen on January 21, NDTV Imagine has announced yet another show. The channel will launch the mythological series of ‘Ramayan’. Produced by Sagar Arts, the all-new series will premiere on January 21, and will be telecast from Monday-Thursday in the 9.30 pm time slot.
exchange4media Mumbai Bureau Jan 5, 2008 6:44 AM
DNA has appointed Isshu Bhalla as Executive Vice President-Revenue, and will be based in Mumbai. Bhalla comes in from Pepsi Foods where he was Regional Head VP-Sales, Western Region, for the snacks business.
exchange4media Mumbai Bureau Jan 5, 2008 6:43 AM
9X is launching four new shows. Extending its prime time slot from January 7 onwards, daily fiction drama ‘Dahhej’ will air from Monday-Thursday in the 8.30 pm time slot. Come January 14, and the channel will premiere two daily dramas and a daily cookery show for its afternoon time band.
exchange4media Mumbai Bureau Jan 4, 2008 6:54 AM
Gaurav Seth, previously Head of Marketing and Communication at Essel Group’s Indian Cricket League, is the new Business Head of Vyas Giannetti Creative Sports (VGCS), India’ first ‘sporting concepts’ firm. VGCS is part of Mumbai-headquartered Rs 200 crore Vyas Giannetti Creative.
exchange4media Mumbai Bureau Jan 4, 2008 6:52 AM
Dr R K Pachauri, Chairman of IPCC and Director-General, Tata Energy Research Institute, in a special address to advertising and media professionals, organised by the International Advertising Association, urged advertisers to initiate advertising campaigns and act as change agents in curbing climate changes and global warning.
exchange4media Mumbai Bureau Jan 4, 2008 6:48 AM
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