Date-wise News

A 2 per cent rise was observed in print advertising of F&B sector during 2007 compared to 2004. Tea had the largest slice of the F&B advertising pie on print during 2007. Newspapers and magazines were used in the ratio of 88:12, although F&B advertising was skewed towards women interest magazines. High advertising of F&B was seen on non-metro newspapers. Brooke Bond Lipton India Ltd was the top advertiser in F&B sector, while Amul Profile Probiotic Wellness topped the chart of new brands launched on print.

exchange4media Staff Jan 14, 2008 6:42 AM

Manisha Talwar Rana of LG Electronics shares her views on the evolution of Indian television, which has now taken the form of ‘genre hypnotism’ or, in simpler jargon, ‘programme cloning’.

exchange4media Staff Jan 14, 2008 6:42 AM

Day two of the third edition of the India Digital Summit 2008, held in the National Capital, focused on the emergence of the Generation Y and how the digital media can effectively communicate with this group.

exchange4media Staff Jan 14, 2008 6:40 AM

The concluding sessions of Day two of the India Digital Summit 2008 delved on the future of Internet with topics like ‘Evolution and future of search marketing’ and ‘Games – The center of future entertainment’. The spotlight was on India as the destination for digital marketing.

exchange4media Staff Jan 14, 2008 6:37 AM

The Bombay Adclub, the official representative of Cannes Lions International Advertising Festival in India, recently screened a two-hour AV film that recalled special moments and winners of Cannes Lions 2007. The screening was attended by advertising professionals as well as students who relived the thrilling moments.

exchange4media Mumbai Bureau Jan 14, 2008 6:36 AM

BBC has increased its radio presence with two more of its programmes going on air on Radio One from last week. The two weekly programmes – ‘BBC Take One’, a film preview programme, and ‘BBC Fun and Games’, a 15-minute sports magazine programme – will be aired on Thursday and Saturday, respectively.

exchange4media Mumbai Bureau Jan 14, 2008 6:35 AM

Pune-based Sakaal Group of Publications recently launched a quarterly magazine ‘India and Global Affairs’, touted as India’s first international journal. Priced at Rs 350 per issue, the magazine seeks to track emerging trends in areas like diplomacy, strategic affairs, trade, technology, etc. Abhijit Pawar is the publisher of the magazine, while Dileep Padgaonkar is its Editor.

exchange4media Staff Jan 14, 2008 6:34 AM

The new TV campaign of ING Vysya Life Insurance takes forward the ‘Mere Farz’ communication in a series of relatable situations. The new TVC, created by Rediffusion DYR, breaks across all news and entertainment channels on January 15, 2008. The production house behind the TVC is Soda Film.

exchange4media Staff Jan 14, 2008 6:33 AM

Mail Today, the eight-week old daily from India Today Group, has come up with its first supplement, Mail Today Property. The supplement would be available every Saturday from January 19. Ayesha Banerji is the Editor of Mail Today Property.

exchange4media Staff Jan 14, 2008 6:32 AM

Pavan Varshnei is no longer the Publishing Director, Business Division, of the India Today Group. Following his resignation, Group CEO Ashish Bagga has asked all personnel reporting to Varshnei to now report to him with immediate effect. Varshnei was associated with the Group for the past four years.

exchange4media Staff Jan 14, 2008 6:31 AM

After a relatively quiet 2007, Mediaedge:cia has started 2008 with some aggressive plans. The agency is looking at bringing more specialist units under its fold and first of them this year is MEC Interactions, which will be headed by Biraja Swain. This is the second unit from the agency after MEC Activations, which was launched in 2007. Next on cards is MEC Access, a sports and entertainment division.

Noor Fathima Warsia Jan 14, 2008 6:30 AM

Highly placed sources have informed that the source of the problem at INX News is that the first channel from the entity, NewsX, has been “inordinately delayed”, and that this has led to fingers being pointed at INX News CEO Vir Sanghvi. However, when contacted, Sanghvi said that all’s well.

Noor Fathima Warsia Jan 14, 2008 6:29 AM