Authors
Neo Sports Plus, the all sports channel from Neo Sports Broadcast Pvt. Ltd, has announced an agreement with PGA Tour for broadcasting the US leg of the PGA Tour in the Indian Sub-continent for 2008 and 2009. The live telecast of the PGA Tour on Neo Sports Plus commenced on January 24, 2008 with the Buick Invitational.
exchange4media Mumbai Bureau Jan 26, 2008 6:37 AM
Microsoft India has appointed Maya Hari as Head of Consumer Marketing. This appointment is part of Microsoft India’s continued focus on new initiatives for consumers in India. Hari will report to Jaspreet Bindra, India Country Manager, Online Services, Microsoft India.
exchange4media Mumbai Bureau Jan 26, 2008 6:33 AM
Jump Games, the game development division of Reliance ADA Group, has entered into a strategic partnership with premiere English football club Manchester United. Officials cite this to be a multi-million dollar deal, claiming the valuation to be higher than the recently announced IPL bid amounts.
exchange4media Mumbai Bureau Jan 26, 2008 6:31 AM
Fun Cinemas, part of Essel Group’s E-City Ventures, has appointed Ajay Mehra as CEO. At Fun Cinemas, Mehra will be spearheading the growth and consolidation strategy of the company’s exhibition business, in addition to the other small business units of E-City’s cinema exhibition business.
exchange4media Mumbai Bureau Jan 25, 2008 6:51 AM
The winning bidders for the eight teams of BCCI’s Indian Premier League have been announced. They include Vijay Mallya (Bangalore), Shah Rukh Khan (Kolkata), Mukesh Ambani (Mumbai), Preity Zinta and Ness Wadia (Mohali/Chandigarh), GMR Group (Delhi), Deccan Chronicle (Hyderabad), India Cement (Chennai), and Emerging Media (Jaipur).
exchange4media Mumbai Bureau Jan 25, 2008 6:49 AM
NDTV Imagine Ltd has formed a joint venture with Manmohan Shetty and Sunil Doshi called Alliance Lumière Pvt. Ltd. This JV will distribute its content under the brand name NDTV Lumière, which would bring contemporary world cinema to Indian audiences. The offering would span multiple platforms from theatres and home videos to a TV channel, pay-per-view on DTH to Internet downloads.
exchange4media Mumbai Bureau Jan 25, 2008 6:46 AM
IMImobile, a global provider of value-added services to mobile telecom operators and content owners, has commenced pre-launch trials of its ‘Ad-Ring’ mobile advertisement platform, the industry’s first fully integrated mobile advertising platform.
exchange4media Mumbai Bureau Jan 24, 2008 7:12 AM
ICICI Prudential Life has recently released its first viral campaign with a video on Betano1.com. The video spoofs old Bollywood movies with an ailing mother and her devoted son using the financial product to his advantage.
exchange4media Mumbai Bureau Jan 24, 2008 7:10 AM
SAB is bringing back its popular character KK in a new show ‘Bhaago KK Aaya’. KK was earlier seen in ‘Sab Ka Bheja Fry’. ‘Bhaago KK Aaya’, which will replace ‘FIR’ repeats, will go on air from January 29 on Tuesdays from 8 pm to 8.30 pm.
exchange4media Mumbai Bureau Jan 24, 2008 7:08 AM
Listeners can look forward to some music, masala and humour on Radio City weekends. The FM channel has announced its new weekend offering that includes the rustic Haryanvi Jat Udham Singh, who had endeared himself to an entire generation of MTV viewers.
exchange4media Mumbai Bureau Jan 24, 2008 7:07 AM
The World Effie Festival 2008, which recognises effective ideas and strategies, will be held in Singapore on February 28-29. It is for the first time that the World Effie Awards will be held in Asia and outside New York since the Festival began in 1968.
exchange4media Mumbai Bureau Jan 24, 2008 7:02 AM
Following a four-month long pitch process, Beehive Communications, along with Malaysian partners SEN Media, has retained the media planning and buying mandate for the Tourism Malaysia account for South Asia. The contract is for three years up to 2010, and is estimated to be around Rs 70-80 crore.
exchange4media Mumbai Bureau Jan 24, 2008 7:01 AM
Hungama Mobile has announced a strategic partnership with FTV for its mobile and online content. The fashion and lifestyle channel has also launched an India-centric fashion portal, Ftv.co.in, with community features like blogs, exclusive videos, designer sections, fashion news and interactive features like games, etc.
exchange4media Mumbai Bureau Jan 23, 2008 7:21 AM
After a stint of almost three years, Bhaskar Group’s Executive Director Bharat Kapadia has decided to move on. Kapadia had joined the group in March 2005 as Executive Director on Divya Bhaskar. Kapadia confirmed the development but stated that he was yet to decide on his next assignment.
exchange4media Mumbai Bureau Jan 23, 2008 7:14 AM
After a stint of almost three years, Bhaskar Group’s Executive Director Bharat Kapadia has decided to move on.
exchange4media Mumbai Bureau Jan 22, 2008 4:03 PM
A sports day with Jetix came alive on January 19, 2008 at the Nizam Grounds in Hyderabad. The tournament engaged students aged 7-14 years in an unconventional game play, which involved teamwork along with physical and mental skills. The Jetix Action League plans to go to Chennai and Bangalore after this.
exchange4media Mumbai Bureau Jan 22, 2008 7:24 AM
Hungama TV’s ‘Pyjama party’ is on. Boosted by the popularity of its ‘Pyajama Pakdo’ contest, Hungama TV has launched another on-ground activity with the channel’s popular toon characters Shinchan and Doraemon visiting Mumbai in search of ‘Sabse Bada Pyjamas’. The toon duo would also tour Ahmedabad, Delhi and Kolkata later.
exchange4media Mumbai Bureau Jan 22, 2008 7:22 AM
The 11th Asia Pacific Advertising Festival or AdFest will be held in Thailand this year. The four-day event will commence from March 26-29, 2008. This year there are two additions to the Lotus Award line-up – New Director Lotus, and Design Lotus. The Gunn Report 2007 would also be presented during the event.
exchange4media Mumbai Bureau Jan 22, 2008 6:53 AM
Four FM radio players – Hello FM, S FM, Radio Mirchi and My FM – announced the launch of their stations in various cities across India last week. The stations were launched in Trichy, Raipur and Rajamundry.
exchange4media Mumbai Bureau Jan 21, 2008 7:24 AM
Big FM has adopted the 360-degree route for its contest ‘Chipak Ke Jeeto’ by employing on-ground activities along with the radio and Internet medium to promote it. The contest, currently underway in its last destination Bangalore, is a promotion from Big FM with Hyundai Motors’ newly launched i10.
exchange4media Mumbai Bureau Jan 21, 2008 7:23 AM
D&AD Student Awards, considered to be the toughest creative award for students, has introduced its first online entry system at Dandad.org/studentawards08. The educational charity is accepting entries to the 2008 Awards from this week until March 20.
exchange4media Mumbai Bureau Jan 19, 2008 6:44 AM
NDTV Imagine, the GEC from the NDTV stable which is going on air from Monday, January 21, and Kreeda Games have entered into a partnership for the channel’s dance show ‘Nachle Ve’. Kreeda’s mass multiplayer online dancing game, ‘danceMELA’, will be the official gaming partner for the show.
exchange4media Mumbai Bureau Jan 19, 2008 6:41 AM
Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the prestigious The One Show Interactive awards. Will McGinness of Goodby, Silverstein & Partners has been named Chairman of the Jury.
exchange4media Mumbai Bureau Jan 19, 2008 6:40 AM
Percept’s Corporate Communications department has won 2 awards at the 47th Annual Association of Business Communicators of India (ABCI) Awards. Percept’s internal e-newsletter P2P won in the ‘New Publications’ category, while the teaser campaign for its annual conference won in the ‘Web Communication-Best Online Campaign’ category.
exchange4media Mumbai Bureau Jan 19, 2008 6:38 AM
BBC World, BBC’s international 24-hour news and information channel, will be hosting the third Spirit of Golf tournament on January 19, 2008 in Delhi. The channel has joined hands with the Ministry of Tourism for this tournament.
exchange4media Mumbai Bureau Jan 18, 2008 6:48 AM
This might not go down too well with the bosses, but according to a recent I-Cube report, a majority of Zapak’s registered user base of 3.2 million accessed the gaming site from offices, with an average 20 minutes spent every day gaming. Keeping this figure in mind, Zapak has announced the Corporate Gamer 2008 tournament targeting office gamers.
exchange4media Mumbai Bureau Jan 18, 2008 6:45 AM
RMG Connect has appointed Meera Sharath Chandra as President and National Creative Director. Chandra takes the reins at RMG Connect India on January 25, 2008. She has over 17 years’ prior experience at JWT and her last two years were as NCD for non-traditional services at Mudra Marketing.
exchange4media Mumbai Bureau Jan 18, 2008 6:41 AM
RMG Connect has appointed Meera Sharath Chandra as President and National Creative Director. Chandra takes the reins at RMG Connect India
exchange4media Mumbai Bureau Jan 17, 2008 4:53 PM
With gaming growing at a fast pace in the country, Indiagames has endeavoured to understand the gaming behaviour of Indians. According to a recent study carried out by it, gaming in India peaks between 7 pm and midnight, while 60 per cent of the gamers are above 22 years. The top game genre is casual gaming with 47 per cent share.
exchange4media Mumbai Bureau Jan 17, 2008 6:47 AM
Lintas Media Group has launched its annual offering, Lintas Media Guide 2008. Print continued to hold a major share of 50 per cent of the total media spends; Internet saw an increase in ad spends. Radio, cinema, and outdoors, on the other hand, capitalised on innovations and saw an increase of 28 per cent, 16 per cent and 17 per cent, respectively. TV ad revenues showed a decline of 0.8 per cent reaching to a figure of Rs 6,766 crore.
exchange4media Mumbai Bureau Jan 17, 2008 6:40 AM
TOP STORIES
