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The Radio and Television Advertising Practitioners Association of India Ltd (RAPA) has extended the deadline for submitting nominations for the 33rd All India RAPA Awards to April 5. The extension is due to the enthusiastic response to the Awards as well as the public holidays of Eid-e-Milad, Good Friday and Holi during this week.
exchange4media Mumbai Bureau Mar 18, 2008 7:53 AM
360 Degree Automation has decided to go the ecological way with its solar-powered outdoor hoardings. The company is using solar photovoltaic panels to light its hoarding and has also installed automatic timers that switch the illumination on and off, thus reducing wastage.
exchange4media Mumbai Bureau Mar 18, 2008 7:50 AM
India’s media and entertainment (M&E) industry is poised to grow by 18 per cent over the next five years and become a Rs 1.157 trillion industry by 2012. This was revealed by the FICCI-PricewaterhouseCoopers 2008 report on the M&E industry. According to the report, the industry registered a 17 per cent growth in 2007 over the previous year.
exchange4media Mumbai Bureau Mar 18, 2008 7:47 AM
BPL Mobile Mumbai has announced its mobile radio service, 'BPL Mobile Jukebox'. The service will allow BPL Mobile subscribers to listen to their choice of music while on the move and would be available to both post-paid and pre-paid subscribers. The service will also be accessible on a basic entry-level non-data enabled handset.
exchange4media Mumbai Bureau Mar 15, 2008 8:20 AM
Virgin Mobile, which was launched in India earlier this month, has launched its ad campaign. Targeted primarily at the urban youth, the campaign takes commonplace situations and gives them a 'Hatke' treatment. Created by Bates David Enterprise, the two TVCs are in sync with Virgin Mobile's international communication.
exchange4media Mumbai Bureau Mar 15, 2008 8:20 AM
India Media Exchange (IMX), the consolidated media buying unit of Starcom MediaVest Group and Zenith Optimedia, has appointed Jaikishin Tikam Chhaproo as Vice-President. He moves from HUL, where he was Senior Manager, Media.
exchange4media Mumbai Bureau Mar 15, 2008 8:19 AM
While India might not have produced animated feature films of the caliber of ‘Ice Age’ or ‘The Incredibles’ yet, Indian animators have contributed significantly to several hit international animated features. Case in point is Apurva Shah, who was part of the Oscar-winning animation team of ‘Ratatouille’. In recognition of this rapidly growing industry, FICCI Frames 2008 is devoting at least eight sessions to Animation.
exchange4media Mumbai Bureau Mar 13, 2008 7:55 AM
Nicholas Piramal has unveiled its new identity as it steps into the third decade of its existence. The pharma major has chosen a corporate brand identity depicting the ‘Gyaan Mudra’ that symbolises knowledge, action and care, which are the core values of the company. McCann Erickson has worked on the new multimedia campaign.
exchange4media Mumbai Bureau Mar 12, 2008 8:09 AM
Zee TV has launched a new property, ‘Saath Saath Banayenge Ek Aashiyaan’, to strengthen its afternoon band. The move further reinforces the channel’s plan to bring in fresh programming in the afternoon slot. The time band starting 1 pm will now offer ‘Saath Saath…, followed by ‘Rakhi’ at 1.30 pm and ‘Meri Doli Tere Angana’ at 2 pm.
exchange4media Mumbai Bureau Mar 11, 2008 8:15 AM
Pushpinder Singh-led Saints & Warriors has been awarded the advertising duties of fashion retail brand Pantaloons. According industry sources close to the development, the estimated account size is in the region of Rs 15-16 crore. While Saints & Warriors would handle fashion advertising for Pantaloons, PerceptH would handle part of the departmental store campaigns. TBWA\India handles their mall business pan-India.
exchange4media Mumbai Bureau Mar 11, 2008 8:14 AM
Entertainment Network (India) Ltd has restructured its top management. Former National Marketing Head, Kaushik Ghosh has been made National Head, Business Development & Corporate Strategy, while Kavita Bagga takes over from him. National Content Head Riya Mukherjee has been promoted as National Head, CSR & Brand Integration.
exchange4media Mumbai Bureau Mar 11, 2008 8:10 AM
As in the earlier years, television takes a prime place at FICCI Frames 2008 as well. The three-day event will be held in Mumbai from March 25-27. Panel discussions devoted to the television space would cover a wide range of issues such as ‘Is News entertainment changing face of television news in India?’, ‘Redefining television content – Shifting patterns’, ‘What, Where & How: Media Choices in the expanding universe’, and ‘Sports: The Big Entertainment Options’.
exchange4media Mumbai Bureau Mar 11, 2008 8:08 AM
exchange4media Conclave 2008 gets underway on March 11 in the Capital with the theme of ‘Print 3.0’. Panel discussions would put the spotlight on print and discuss various burning issues that impact the medium. The Conclave in Delhi is the first of the four-city initiative, the other cities being Mumbai, Bangalore and Kolkata. NDTV Media is the Presenting Sponsor for this mega event.
exchange4media Mumbai Bureau Mar 11, 2008 8:03 AM
Entertainment Network (India) Ltd has restructured its top management. Former National Marketing Head
exchange4media Mumbai Bureau Mar 10, 2008 3:40 PM
Pushpinder Singh-led Saints & Warriors has been awarded the advertising duties of fashion retail brand Pantaloons. According industry sources close to the development, the estimated account size is in the region of Rs 15-16 crore. While Saints & Warriors would handle fashion advertising for Pantaloons, PerceptH would handle part of the departmental store campaigns. TBWA\India handles their mall business pan-India.
exchange4media Mumbai Bureau Mar 10, 2008 2:24 PM
Aegis Media’s global brands Posterscope and Isobar in the out-of-home and digital space, respectively, have been on the company’s agenda for a while now. Aegis Media officials reiterate that the plans are on target and the company would meet the 2008 deadline to officially launch these brands in India.
exchange4media Mumbai Bureau Mar 10, 2008 7:29 AM
Times Global Broadcasting Co Ltd intends to explore group synergies, particularly with The Economic Times, for its forthcoming English business news channel. The company is still deciding on an Editor for the channel, but it is known that Rahul Joshi, Editor, The Economic Times, would be championing the project in its launch phase.
exchange4media Mumbai Bureau Mar 10, 2008 7:29 AM
In a move to beef up its senior management team in Asia and India, Media Contacts, the digital media network of Havas, has made two key appointments. Rajeev Bala has been roped in as Regional Director for Asia, while Kushal Sanghvi has been appointed as Managing Director, India.
exchange4media Mumbai Bureau Mar 8, 2008 6:30 AM
Capturing the liberal smattering of fashion, tradition, form and colour is Discovery Travel & Living’s new series ‘Adventures of the Ladies Tailor’, which premieres on March 16. A quirky exploration of fashion, lifestyle and design in the context of modern India, the series is narrated and presented by one of India’s best known style gurus, Manish Arora.
exchange4media Mumbai Bureau Mar 7, 2008 6:55 AM
Bigadda.com, the social networking site of Reliance Entertainment, will now offer its users the option of communicating in eight Indian languages – Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam and Kannada.
exchange4media Mumbai Bureau Mar 7, 2008 6:55 AM
Google has introduced new payment options for its AdWords service in the country. The new options include payment by cheque, demand draft and net banking, along with the existing credit card option.
exchange4media Mumbai Bureau Mar 7, 2008 6:54 AM
Changing seasons, accompanied by fluctuating temperature, bring on scores of ailments, sore throat being one of the most common. The market is full of over-the-counter throat soothers. To stand out amid the clutter, Cadbury India Ltd has launched a new marketing campaign for its mint brand Halls and has used humour as a differentiating plank.
exchange4media Mumbai Bureau Mar 7, 2008 6:47 AM
FICCI Frames, the annual convention of the entertainment industry is back. As in the previous years, FICCI Frames 2008 will be held in Mumbai from March 25-27. This year, the event will have Switzerland as the partner country, given the number of Bollywood films shot in that country.
exchange4media Mumbai Bureau Mar 7, 2008 6:45 AM
exchange4media Conclave 2008 is all set to bring burning issues that impact the various domains of the industry such as TV, radio, print, digital under the scanner. The Conclave kicks off in Delhi on March 11, followed by Mumbai, Bangalore and Kolkata on subsequent dates in March. NDTV Media is the Presenting Sponsor for this mega event.
exchange4media Mumbai Bureau Mar 7, 2008 6:44 AM
Anchor White toothpaste has roped in Kajol as their new brand ambassador and has unveiled their new ad campaign with the actress. Devoted to motherhood, a wife and a career-oriented woman, the campaign imbibes the key values of the brand such as integrity, honesty, accountability and social responsibility.
exchange4media Mumbai Bureau Mar 6, 2008 7:05 AM
The Indian Cricket League (ICL) has roped in Edelweiss Capital Ltd as the title sponsor for its upcoming tournament, which would now be called Edelweiss 20s Challenge. The announcement came on March 5 along with the unveiling of the tournament logo.
exchange4media Mumbai Bureau Mar 6, 2008 7:03 AM
Lehren Entertainment Pvt Ltd, part of the Affiliated Media Company (AMC), is all set to launch its 24x7 showbiz news and entertainment channel in April 2008. The channels’ content would be entirely a film-centric following the news, information, chat and gossip formats.
exchange4media Mumbai Bureau Mar 6, 2008 6:59 AM
Religare Enterprises Ltd and Vistaar Entertainment Ventures have jointly launched Vistaar Religare Film Fund, touted as India’s first film fund. The Fund, which would be close-ended in nature with a lock-in period of five years, is expected to have a corpus of approximately Rs 200 crore in the first round.
exchange4media Mumbai Bureau Mar 5, 2008 7:14 AM
Perspectrum Consultancy, the integrated marketing communication (IMC) arm of Percept, has embarked on an ambitious expansion plan, setting up branch offices in Delhi, Bangalore, Ahmedabad and Pune. Perspectrum has also roped in Debroto Roy as General Manager to oversee its North and East operations.
exchange4media Mumbai Bureau Mar 5, 2008 7:08 AM
Mudra Mumbai has bagged the creative duties of Akruti City Ltd, a real estate brand, following a multi-agency pitch, which was called a couple of months back. An official from the agency informed that the campaign was expected to roll out within 60 days. The campaign targets both commercial and residential clients.
exchange4media Mumbai Bureau Mar 5, 2008 7:07 AM
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