Date-wise News

NEW YORK (AdAge.com) -- The magazine industry went public this week with its plan to get advertisers to acknowledge every reader, not just those who buy subscriptions or newsstand copies. But its effort won't be easy or the last word -- not when so much other research, not to mention negotiation and even some self-interested posturing, continues to press its own importance.

exchange4media Staff Mar 12, 2008 8:12 AM

With the Finance Minister streamlining the tax slabs and the financial year end round the corner, everyone is looking at various tax saving and investment options. In order to help listeners make the right choices and simplify the tax payment procedures, Big FM Chennai has embarked on ‘The Big Tax Week’ from March 10-15.

exchange4media Chennai Bureau Mar 12, 2008 8:11 AM

Digital Entertainment Networks (DEN), a new entrant in the Indian digital cable market, has selected a suite of NDS digital broadcasting solutions to launch the company’s digital cable service in the country.

exchange4media Staff Mar 12, 2008 8:10 AM

Nicholas Piramal has unveiled its new identity as it steps into the third decade of its existence. The pharma major has chosen a corporate brand identity depicting the ‘Gyaan Mudra’ that symbolises knowledge, action and care, which are the core values of the company. McCann Erickson has worked on the new multimedia campaign.

exchange4media Mumbai Bureau Mar 12, 2008 8:09 AM

The recommendations made by the Telecom Regulatory Authority of India (TRAI) on ‘Headend-in-the-sky’ (HITS) are under examination of the Ministry of Information & Broadcasting, in consultation with other Ministries and Departments in order to formulate policy guidelines.

exchange4media Staff Mar 12, 2008 8:08 AM

Big FM has appointed Sunil Kumaran as Cluster Head for Karnataka and Kerala. In his new role as Cluster Head, Kumaran will oversee the entire station’s functioning along with cluster responsibilities for these two states. Prior to joining Big FM, Kumaran was Media Head, Universal Media in Bahrain.

exchange4media Bangalore Bureau Mar 12, 2008 8:08 AM

Aditya Ray has been appointed as CEO and Chief Evangelist of Lastminuteinventory.com, the world’s first online real-time media exchange for trading of remnant inventory. Ray moves from Bennett Coleman and Company Ltd, where he worked in sales as well as the Private Treaties team.

exchange4media Staff Mar 12, 2008 8:07 AM

Online marketplace eBay India has promoted Ambareesh Murty as Country Manager. He took charge from March 11, 2008. Murty was earlier Director, Marketing & Operations at eBay India. In his new role, Murty would lead the eBay portfolio in India, including the eBay India Marketplace and the eBay India Motors Marketplace.

exchange4media Staff Mar 12, 2008 8:05 AM

Sony Ericsson has appointed integrated marketing agency iris to handle its global activation strategy following a competitive pitch. iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work.

exchange4media Staff Mar 12, 2008 8:04 AM

After having bid $76 million, Shah Rukh Khan officially presented his IPL team of Kolkata Knight Riders at a press meet in the eastern metro on March 11, 2008. Led by former India captain Sourav Ganguly, the Knight Riders will go into the IPL battlefield with ‘Korbo, Lorbo, Jitbo’ as the warcry.

exchange4media Staff Mar 12, 2008 8:03 AM

‘Print 3.0’ came under the scanner at the exchange4media Conclave 2008, which got underway in the Capital on March 11. A four-city initiative, exchange4media Conclave 2008 in Delhi saw a distinguished gathering discuss the growth of the digital media and its impact on the print medium.

exchange4media Staff Mar 12, 2008 8:02 AM

Continuing with the focus on ‘Print 3.0’, the second session at exchange4media Conclave 2008, which got underway in Delhi on March 11, asked a pertinent question – ‘Is our print media research cutting edge?’ Speakers at the session stressed on the need for a single currency for media research and multimedia-centric research rather than media-centric research.

exchange4media Staff Mar 12, 2008 8:01 AM

exchange4media Conclave 2008, which got underway in the Capital on March 11, saw an interesting discussion on ‘Is the future of daily print under threat from digital and specialised publications?’ Though newspapers today are working under in advertisement-driven environment, the panel concluded that it is not yet time to write the obituary for print. NDTV Media is the Presenting Sponsor for this mega industry event.

exchange4media Staff Mar 12, 2008 8:00 AM