exchange4media Mumbai Bureau

content@exchange4media.com @exchange4media Mumbai Bureau

The One Show 2008, in its 33rd year now, would be held in New York City on May 5. Produced by The One Club, a non-profit organisation, The One Show 2008 would have a Speaker Series as well as the One Show Awards for which 28 professionals have been selected to judge the entries.

exchange4media Mumbai Bureau Mar 4, 2008 6:45 AM

Indian delegates have a lot to look forward to at the NAB Show this year. In addition to a Super Session at the event, NAB also has a winner in NDTV Labs from India at the NAB International Broadcasting Excellence Award, 2008. NDTV Labs will be given this award for developing its product, the nX Paint software.

exchange4media Mumbai Bureau Mar 4, 2008 6:43 AM

It’s only been a week since registrations were thrown open for GoaFest 2008, and by evening of March 3, AAAI had already received an overwhelming 1,194 registrations. AAAI officials informed that as many 109 companies had registered so far, of which 30-40 were advertising agencies.

exchange4media Mumbai Bureau Mar 4, 2008 6:41 AM

Sir Richard Branson launched his Virgin Mobile services in India in his characteristic flamboyant manner on March 2 in Mumbai, suspended 20 floors above ground. Virgin Mobile has entered into a brand franchise agreement with Tata Teleservices for the India launch and will target mostly the youth segment.

exchange4media Mumbai Bureau Mar 3, 2008 7:18 AM

Private FM radio players feel neglected post the announcement of the Union Budget 2008-09 on February 29, 2008. Radio players were expecting some reduction in customs duties, but were disappointed as nothing specific was announced for the industry.

exchange4media Mumbai Bureau Mar 3, 2008 7:16 AM

Tourism New Zealand has announced the launch of its ‘100% Pure New Zealand’ campaign, which seeks to promote the country through the web and television mediums. The creatives have executed from New Zealand, while Mindshare is the media agency behind the two-week long India campaign.

exchange4media Mumbai Bureau Mar 1, 2008 7:22 AM

In a bid to draw in the family audience, SaharaOne Television will be launching a new show ‘Mera Sasural’ March 10, 2008. The show will air Monday to Friday at 7.30 pm. ‘Mera Sasural’ follows the lives of two girls as they adjust to a new life in their respective ‘sasural’.

exchange4media Mumbai Bureau Mar 1, 2008 7:21 AM

BBC World will showcase ‘Inside China’, a themed series of news reports, documentary and factual programmes throughout March. ‘Inside China’ will examine the impact of China’s headlong rush for economic growth and mark the upcoming Beijing 2008 Olympic Games.

exchange4media Mumbai Bureau Feb 29, 2008 7:50 AM

West Indies Cricket Board has entered into a partnership with Ten Sports to distribute television coverage of all cricket played in the West Indies between 2008 and 2012. Ten Sports will telecast the events on their channels in the Indian Sub-continent, the Middle East and South East Asia.

exchange4media Mumbai Bureau Feb 29, 2008 7:49 AM

Need some cash? All you have to do is convince millions of viewers and two special guests about your genuine need for money. This roughly is the premise of a new game show ‘Standard Chartered Kisko Milega Cash’, which premieres on Star One on March 3. The show would air Monday to Thursday at 10 pm.

exchange4media Mumbai Bureau Feb 29, 2008 7:48 AM

Spenta Multimedia, a service provider to publishing companies, has acquired ‘Marwar’, a lifestyle magazine from Arpan Publishing. The company has also transferred its interests in the Marwar Mega Wedding Show and the Marwar Lifestyle Show to Spenta Multimedia.

exchange4media Mumbai Bureau Feb 29, 2008 7:45 AM

The World Federation of Advertisers (WFA), which holds its annual general and other related meetings in different countries every year, has decided on Mumbai as the host city this year. The WFA meetings are scheduled from March 5 to March 7, of which the first day is a Global Summit on ‘Effective Consumer Engagement’. Partnering WFA on this is the Indian Society of Advertisers (ISA).

exchange4media Mumbai Bureau Feb 29, 2008 7:44 AM

Hindustan Unilever Ltd has appointed Nitin Paranjape as the company’s new MD and CEO. He replaces Douglas Baillie, who will now join the Unilever Executive, taking over as President for Western Europe. Paranjape, who had joined HUL as a management trainee 21 years ago, is currently serving as Executive Director, Home & Personal Care.

exchange4media Mumbai Bureau Feb 29, 2008 7:43 AM

Microsoft Corp has unveiled Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that claims to go beyond the current ‘last ad clicked’ standard. The Beta stage officially begins on March 1, with results expected before the end of the second quarter of the calendar year.

exchange4media Mumbai Bureau Feb 28, 2008 7:10 AM

Buoyed by the improvement in GRP, Zee TV is strengthening its programme line-up. The channel is launching ‘Rock-N-Roll’, a dance reality family entertainer that spans across three generations, from March 14, 2008 at 10 pm. The show would replace ‘Sa Re Ga Ma Pa’ in the weekend slot and has roped in Airtel as the official sponsor.

exchange4media Mumbai Bureau Feb 28, 2008 7:04 AM

After a stint of 13 years, D Sriram, Starcom MediaVest Group’s Asia-Pacific CEO, has decided to move on from the organisation. His responsibilities would be split between South Asia CEO Ravi Kiran and Hong Kong, Taiwan and South China CEO Paul Maher, who now take charge of Southeast Asia and Northeast Asia, respectively.

exchange4media Mumbai Bureau Feb 27, 2008 7:21 AM

BBC Worldwide has announced three new appointments in India to strengthen its Global Channels business operations in South Asia. Jasdeep Pannu has been appointed as Director of Programming, while Shaalu Wadhwa has been made Director of Marketing & Communications. Abhijeet Deolekar has been named the Creative Director.

exchange4media Mumbai Bureau Feb 27, 2008 7:20 AM

Galaxy Entertainment Corporation Ltd, one of the group companies of the Future Group, has appointed Shashi Kalathil as CEO to spearhead the company’s foray into leisure, entertainment, sport, and wellness & fitness segments. Kalathil, who moves from NEO Sports where he was CEP, will join Galaxy Entertainment from March 1, 2008.

exchange4media Mumbai Bureau Feb 27, 2008 7:14 AM

Cartoon Network and 3P Learning, an online mathematics learning programme for schoolkids, have joined hands to promote World Maths Day. World Maths Day is web-based event where students from across the globe compete with each other to solve mental arithmetic problems in a multi-player game environment. The event is scheduled for March 5, 2008.

exchange4media Mumbai Bureau Feb 26, 2008 7:05 AM

Creativeland Asia has strengthened its focus on ‘youth’ by launching Creativeland Asia Fresh Pick, a concept that encourages competition among art and design students to produce quality work and get a chance to attend the Cannes Lions 2008.

exchange4media Mumbai Bureau Feb 26, 2008 7:04 AM

February 25 dawned in India with the Oscars celebrating some serious cinema, but nightfall the same day saw Bingo Red FM’s Bajaate Raho Awards 2007, that celebrated ‘excellence in stupidity’. As the lovable Forrest Gump had once said, “Stupid is as stupid does,” the phenomena encompasses different sectors and genres and personalities.

exchange4media Mumbai Bureau Feb 26, 2008 7:03 AM

INX News’ hunt for an Editor-in-Chief for the channel has come to an end with the organisation signing up Karan Thapar’s company ITV as Editorial Advisor to its soon-to-be-launched English news channel NewsX. The advisory services would comprise a review of progress till date and consultancy on future editorial development.

exchange4media Mumbai Bureau Feb 26, 2008 6:56 AM

Jabalpur has been quite ‘radio active’ in the week gone by, with Radio Mirchi, Dhamaal 24 and My FM launching their FM stations in this important district in Madhya Pradesh. Dhamaal 24 also launched its FM stations in Ahmednagar and Jalgaon during the week.

exchange4media Mumbai Bureau Feb 25, 2008 6:54 AM

Fortune refined soyabean oil is back with its ‘Paanch Gunowala’ plank in a new TVC, already being aired on major channels. The TVC re-emphasises the five main benefits of Fortune with the lady of the house playing the fortune-maker of her family.

exchange4media Mumbai Bureau Feb 25, 2008 6:47 AM

Laqshya Media has been appointed the OOH partner for ‘Jodhaa Akbar’, which has been courting controversy in North India. In another development, the OOH agency has also announced the start of sale of advertising rights at the Rajiv Gandhi International Airport in Hyderabad.

exchange4media Mumbai Bureau Feb 23, 2008 6:49 AM

BAG Films has appointed Media Nucleus to handle its airtime scheduling system for their existing and upcoming channels. This contract comes following the PTC News contract that was bagged by Media Nucleus for the same.

exchange4media Mumbai Bureau Feb 23, 2008 6:47 AM

Lintas Media Group has bagged the media duties of Dr. Batra’s Homeopath Clinic. The ad spends of the business is pegged around Rs 30 crore. Lowe has been given the mandate of creative duties and a new print media campaign is slated to commence from February 23, 2008.

exchange4media Mumbai Bureau Feb 23, 2008 6:26 AM

Pranesh Misra, Global Director of Marketing Accountability at Lowe, has been invited by the Institute of Advertising, Singapore and the New York Chapter of the American Marketing Association, organisers of the World Effie Festival, to join the World Effie Festival Supervisory Board as Board member for 2008.

exchange4media Mumbai Bureau Feb 23, 2008 6:24 AM

Channel [v] is all set to create a Live Bollywood flick titled ‘Andaz Apna Very Hatke’. The flick will be scripted, directed and produced by Channel [v], which has roped in actress Neha Dhupia along with a well-known international celebrity. The movie will be released on March 2, 2008.

exchange4media Mumbai Bureau Feb 23, 2008 6:23 AM

It’s suddenly raining world cinema in Indian television. Zee Studio is out to delight connoisseurs of meaningful cinema, showcasing 26 acclaimed films from Palador Pictures. Beginning from April on every Sunday, Zee Studio will air films by Ingmar Bergman, Akira Kurosawa, Wong Kar-Wai and Krzysztof Kieslowski.

exchange4media Mumbai Bureau Feb 23, 2008 6:21 AM