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Evarist Rego has been elevated as Chief Operating Officer at Perspectrum Consultancy, the integrated marketing communication firm from Percept Ltd. As COO, Evarist Rego will handle not only the current Mumbai and Delhi operations, but also expand the operations to other destinations like Bangalore and Ahmedabad.
exchange4media Mumbai Bureau Apr 8, 2008 8:14 AM
TheOneAlliance, a brand of MSM Discovery Pvt Ltd, which is a joint venture between SET India and Discovery Communications, is consolidating its operations with a slew of changes in its management team.
exchange4media Mumbai Bureau Apr 8, 2008 8:13 AM
Escher Communications, a 50:50 JV between Source Strategic Communications (The Source) and iMatters, has announced its operational launch with 12 clients across retail, healthcare, technology, Internet and entertainment domains. Some of the clients include Glodyne, id8Labs, Manipal Cure and Care, EMA Partners, Saon Group, and Z Friction.
exchange4media Mumbai Bureau Apr 5, 2008 8:50 AM
We have got used to seeing a variety of in-film brand placements, but Britannia Treat has gone a step ahead, placing its brand mascot ‘Funtoon’ in upcoming movie for kids ‘Hari Puttar, A Comedy of Terrors’. ‘Funtoon’ won’t remain in the background, but is said to play a vital role in the film.
exchange4media Mumbai Bureau Apr 5, 2008 8:49 AM
The latest in the list of foreign publications hitting Indian newsstands is Italian style magazine ‘Grazia’, which is being launched by World Wide Media’s. The monthly magazine, priced at Rs 75, will be launched on April 7, 2008, and will be available in around 25 cities across the country.
exchange4media Mumbai Bureau Apr 4, 2008 8:02 AM
Maneesh Mathur, Associate Vice President-Media Services at P9 Integrated, has been promoted as Chief Operating Officer of the company. Mathur had joined the company in December 2005 as GM, Media Services, and in a span of one year he was escalated to AVP, Media Services.
exchange4media Mumbai Bureau Apr 3, 2008 7:46 AM
Connecturf, a digital marketing solutions company with operations across Mumbai, Delhi, Bangalore and Chennai, has appointed Atul Hegde, former Head of Vyas Giannetti Creative, as their CEO.
exchange4media Mumbai Bureau Apr 3, 2008 7:45 AM
Bobby Pawar, National Creative Director, Mudra Advertising, has been made Chief Creative Officer of the Mudra Group. He will now be the Creative Head across the board for Mudra Advertising, Mudra Marketing Services, and the recently launched Mudra MAX (Media and Content).
exchange4media Mumbai Bureau Apr 3, 2008 7:44 AM
UTV has officially announced its venture into the English business news space with UTVi channel. The launch date of the channel is not yet known, but channel officials have confirmed that the launch would be by April-end 2008. UTV has also tied up with ABC News to source international programming content.
exchange4media Mumbai Bureau Apr 3, 2008 7:43 AM
Blue Lotus Communications has been on an account acquiring spree, adding no less than 10 new clients to its portfolio in a two-month period. The new client roster includes Champix from Pfizer, Hero Mindmine Institute, 123greetings.com, eRevMax, Zimmer, Cecilia Healthcare, GurukulOnline, Skorydov, Whereismyboss.com, and WiziQ, among others.
exchange4media Mumbai Bureau Apr 2, 2008 7:55 AM
Mudra Group is strengthening its media and content businesses. The Group has created a new line of business called Mudra MAX under which it has launched two independent agencies – Mudra Connext and Mudra Radar. Chandradeep Mitra is taking over as President of Mudra MAX.
exchange4media Mumbai Bureau Apr 2, 2008 7:52 AM
Bapi Bit has been appointed as Senior Creative Director at Publicis Ambience. Prior to joining Publicis Ambience, Bit was with Rediffusion DY&R, where he was Creative Partner. At Publicis Ambience, Bit will work closely with National Creative Director, Ashish Khazanchi and Prasanna Sankhe.
exchange4media Mumbai Bureau Apr 1, 2008 7:58 AM
Tourism Corporation of Gujarat Ltd has awarded its creative duties to Mudra Communications, Ahmedabad after a two-phase multi-agency pitch. The agency has won the account close on the heels of winning Star Cements.
exchange4media Mumbai Bureau Apr 1, 2008 7:55 AM
Percept Out-of-Home, the media division of Percept, has bagged the outdoor duties for UTV’s Hindi movie channel, UTV Movies. Percept OOH would handle the out-of-home launch of the channel across Delhi NCR, Uttar Pradesh, West Bengal, Gujarat, Rajasthan, and Punjab.
exchange4media Mumbai Bureau Apr 1, 2008 7:54 AM
Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI) announced on March 28 that they had signed an agreement that would have a far reaching impact on the industry. The agreement is valid till March 31, 2010. The first meeting of the joint working committee of IBF and AAAI would take place on April 4.
exchange4media Mumbai Bureau Mar 29, 2008 7:33 AM
Mudra Group’s digital arm Tribal DDB India has appointed Shoumitra Rai Choudhuri as Executive Creative Director. Prior to this, Choudhuri was with JWT Delhi as Associate Vice-President, where he worked across the Pepsi portfolio of brands.
exchange4media Mumbai Bureau Mar 28, 2008 11:55 AM
Mudra Mumbai is now a full service agency again. In a significant structural change, media strategists are being brought back into the ‘creative agency’. This is an acknowledgement of the fact that in a fragmented media environment, brands will be better served if creative strategy and media thinking come together early in the campaign development process.
exchange4media Mumbai Bureau Mar 26, 2008 8:22 AM
Optimum Media Solutions (OMS), the independent media arm of the Mudra Group, has been appointed to handle the integrated media duties of ZipCash, a mobile payment service that provides an SMS-based payment mechanism. The win comes following a multi-agency pitch.
exchange4media Mumbai Bureau Mar 25, 2008 8:04 AM
Lintas Media Group has bagged the media duties of Business Standard. The campaign kickstarted with the launch of first the Hindi business newspaper in the country, supported by a multimedia campaign in February 2008. Lowe has been given the creative mandate for the newspaper.
exchange4media Mumbai Bureau Mar 25, 2008 7:59 AM
FICCI Frames 2008, the annual convention of the media and entertainment (M&E) industry gets underway in Mumbai from March 25, 2008. The three-day event will cover the entire gamut of M&E like films, TV, radio, digital entertainment, animation, gaming, visual effects, etc. The inaugural session would see Minister for Information and Broadcasting, PR Dasmunsi, release the FICCI-PWC report on the M&E industry.
exchange4media Mumbai Bureau Mar 25, 2008 7:57 AM
FICCI Frames 2008, the annual convention of the media and entertainment (M&E) industry gets underway in Mumbai from March 25, 2008. The three-day event will cover the entire gamut of M&E like films, TV, radio, digital entertainment, animation, gaming, visual effects, etc. The inaugural session would see Minister for Information and Broadcasting, PR Dasmunsi, release the FICCI-PWC report on the M&E industry.
exchange4media Mumbai Bureau Mar 24, 2008 6:41 PM
Repucom, a global broadcast analysis service provider in sports and branded content environments, has entered the Indian market with the appointment of Shahid Zainudeen as Senior Vice President to oversee its Business Development in India.
exchange4media Mumbai Bureau Mar 24, 2008 8:07 AM
Neo Sports is poised to narrow the bridge between cricket and entertainment by announcing a bouquet of nine cricket-based shows. These shows would commence with the upcoming Future Cup and the India-South Africa Test series. The shows would be launched over the next one month, with the first show going on air on March 24.
exchange4media Mumbai Bureau Mar 21, 2008 8:09 AM
Aksh Optifibre Ltd, in collaboration with MTNL, has unveiled its IPTV service, A-Tel, and video phone calling service, V Spyk, for Mumbai. All Mumbai-based MTNL broadband subscribers can soon enjoy the facility of Aksh’s IPTV and video phone calling services.
exchange4media Mumbai Bureau Mar 21, 2008 8:05 AM
Hungama has made three key senior appointments to strengthen its business operations in South Asia. The digital entertainment company has appointed Anand Jhingan as Senior VP, International Mobile, and Hemant Jain as Senior VP, Domestic Business, of Hungama Mobile. Manan Chhatrapati is the new Chief Technology Officer.
exchange4media Mumbai Bureau Mar 20, 2008 8:01 AM
Close on the heels of winning the Kotak Credit Cards account, JWT has bagged the creative duties of Nutrine Confectionary, a 100 per cent subsidiary of Godrej Hershey Foods & Beverages Ltd. The estimated account size is well upwards of Rs 10 crore. Mudra is the incumbent agency.
exchange4media Mumbai Bureau Mar 20, 2008 7:59 AM
Indian Premier League’s Team Mohali has got a head in Neil Maxwell, who has been appointed as CEO for the team. His role as part of the core management team would be to oversee the operations of the team and work towards building a brand for Team Mohali, which is jointly owned by Preity Zinta and Ness Wadia.
exchange4media Mumbai Bureau Mar 19, 2008 8:32 AM
PerceptH has appointed Iqbal Raj as National Creative Director, a position vacated by Elvis Sequeira eight months ago. Raj comes in from Rediffusion DY&R, where he was Executive Creative Director, where he was handling some of the agency’s main businesses like Colgate and DB Realty, among others.
exchange4media Mumbai Bureau Mar 19, 2008 8:27 AM
In a bid to test a relatively new model of partnership, Lintas Media Group and Pinstorm have entered into a non-equity partnership. Referring to the partnership as ‘Performance Alliance’, the agencies are using a pay-per-performance model and would initially cater to all digital initiatives of Lintas Media Group’s clients.
exchange4media Mumbai Bureau Mar 19, 2008 8:26 AM
GoaFest 2008 has received over 3,800 entries for the Abby Awards, which will take place on April 5, 2008. The names of advertising biggies to judge the entries have been announced and the judging process will commence in Mumbai from March 19, 2008.
exchange4media Mumbai Bureau Mar 19, 2008 8:24 AM
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