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In a bid to bring Hollywood closer to its viewers, Bindass Movies, a UTV venture, has launched the ‘Apun ka Hollywood’ contest, which would give one lucky winner an opportunity to visit Hollywood, the Mecca of cinema.
exchange4media Mumbai Bureau Apr 19, 2008 8:39 AM
Given the popularity of devotional programmes and the revival of sorts of mythological epics like Ramayan and Mahabharat on TV, 9X, the Hindi GEC from INX Media, is launching a new series ‘Jai Maa Vaishno Devi’ from April 28. The programmes would be aired Monday to Thursday at 8 pm.
exchange4media Mumbai Bureau Apr 19, 2008 8:37 AM
Shah Rukh Khan must be a very happy man. His IPL team of Kolkata Knight Riders walloped Bangalore Royal Challengers by 140 runs in the inaugural match of the DLF IPL Tournament. Another entity celebrating the team’s success is Nokia, who has joined hands as the presenting sponsor of Kolkata Knight Riders.
exchange4media Mumbai Bureau Apr 19, 2008 7:50 AM
For second year in a row The One Club, a non-profit organisation dedicated to promoting the craft of advertising, is giving the public the opportunity to vote for their favourite television ads of the year at its online showcase One Show.TV.
exchange4media Mumbai Bureau Apr 19, 2008 7:47 AM
For all Indian tweens aspiring to be pop stars, Disney Channel is offering a platform through the Hannah Montana - The Big Pop Star Dream contest. Disney Channel would fly the four semi-finalists to Mumbai to give them a complete makeover and record the ‘Hannah Montana’ title track in Hindi. The winner would be flown to the US to meet Hannah Montana herself.
exchange4media Mumbai Bureau Apr 18, 2008 9:10 AM
Percept Entertainment, Media and Communications (EMC) Company, which operated under the name Percept Holdings, has set up a blueprint for an aggressive growth plan in the coming months. In a recently concluded restructuring exercise, the company has renamed its lead operating and holding company as Percept Ltd.
exchange4media Mumbai Bureau Apr 18, 2008 8:23 AM
Keeping in mind the growing popularity of social networking in India, MySpace, the social networking arm of Fox Interactive Media Inc., has officially announced its operations in the country. MySpace has already registered a user-base of more than half a million in India, and would position itself as a platform for Indian audiences to exhibit talent and be recognised globally.
exchange4media Mumbai Bureau Apr 18, 2008 8:21 AM
The Advertising Standards Council of India’s (ASCI) Board has decided to launch a Copy Advice service for its members from May 1, 2008. The purpose of ASCI’s Copy Advice service is to prevent problems before they happen. This benefits not only the advertiser, agency and media immediately concerned, but also the wider advertising industry, by avoiding complaints and promoting social and consumer responsibility.
exchange4media Mumbai Bureau Apr 18, 2008 8:20 AM
Red FM has caught the DLF Indian Premiere League (IPL) fever and has come all out to support the Mumbai Indians team, which is backed by the Mukesh Ambani Group. As radio partners, Red FM Mumbai is all set to create the right noise for the Mumbai Indians and enable Mumbaikars to cheer the loudest for their favourite team.
exchange4media Mumbai Bureau Apr 17, 2008 8:52 AM
Mid-Day India has appointed Noshe Oceanic for its creative, strategic and media duties in Delhi. Mid-Day sells over 60,000 copies daily in Delhi, and with the appointment of Noshe Oceanic is looking to make a bigger impact and penetrate the market deeper. Predictably, a vigorous new campaign is on the anvil.
exchange4media Mumbai Bureau Apr 17, 2008 8:50 AM
Fever FM, in partnership with Vodafone, has launched the Vodafone Fever Contest from April 14. As part of the contest, participants can win Rs 104,000 every 104 minutes (in keeping with the FM station’s frequency). Some lucky participants would get an opportunity to double this amount.
exchange4media Mumbai Bureau Apr 16, 2008 8:18 AM
Cadbury Perk has unveiled its latest TV campaign featuring actor Sharman Joshi, which communicates its ‘Take it Lightly’ (mood uplift) proposition in a humorous manner. The campaign has been conceptualised by O&M, while the TVC has been directed by Creative Director Anup Chitnis and produced by Vikram Bangera.
exchange4media Mumbai Bureau Apr 15, 2008 7:54 AM
Big FM has appointed Himanshu Shekhar as Regional Head, North and West, where he would be responsible for all business aspects of the stations in the Northern and Western regions. He would be reporting to Tarun Katial, COO, Big FM. Meanwhile, speculations are rife that Katial is soon joining Reliance ADAG to look after its broadcasting arm.
exchange4media Mumbai Bureau Apr 15, 2008 7:35 AM
Rediffusion DYR has promoted Nisha Singhania as Executive Vice President, Mumbai. She takes over from Bimal Nair, who has moved on to pursue entrepreneurship. Singhania has been with Rediffusion DYR for over two years as Business Head, New Business and Corporate Affairs. She will continue reporting to Mahesh Chauhan, President, Rediffusion DYR.
exchange4media Mumbai Bureau Apr 15, 2008 7:34 AM
Digital marketing agency id8Labs is planning to raise up to $6-8 million through private equity in the next three months to expand the agency’s franchise in Indian and global markets through offices in Dubai, Singapore and Philadelphia.
exchange4media Mumbai Bureau Apr 12, 2008 8:23 AM
Zeta Interactive, a full-service interactive marketing agency, has named Anil Unnikrishnan as the company’s new President for its India operations. Unnikrishnan would replace Pradeep Vegunta, who had announced his retirement earlier this week.
exchange4media Mumbai Bureau Apr 12, 2008 8:18 AM
Ryan Menezes, who had recently put in his papers at Vyas Giannetti Creative as Executive Creative Director, has joined McCann Erickson Mumbai in a similar capacity.
exchange4media Mumbai Bureau Apr 12, 2008 8:17 AM
DLF Indian Premier League’s (IPL) new TVC tells a story that is ‘poori filmi’. The ‘Manoranjan ka Baap’ commercial on MAX, which is the sole destination for the DLF IPL Championship which begin from April 18, 2008, resorts to the over-the-top masala element of the 80s movies to change the way the world consumes cricket.
exchange4media Mumbai Bureau Apr 11, 2008 8:16 AM
Independent environmental organisation Greenpeace has signed up a communications agency for the first time in India. Mudra South will be partnering Greenpeace in environmental campaigning. Greenpeace and Mudra would work on a host of projects ranging from climate change, defending ocean life to ending toxic waste.
exchange4media Mumbai Bureau Apr 11, 2008 8:11 AM
Turner Broadcasting System has announced two significant initiatives to further strengthen and expand its presence in the media and entertainment industry. The ventures include Turner’s entry into the world’s largest film industry with the launch of its animation theatrical business in India and the launch of a Hollywood movies and series’ channel with Warner Bros.
exchange4media Mumbai Bureau Apr 11, 2008 8:10 AM
SAB is carrying forward the laugh riot on television with its new show ‘Comedy Ka King Kaun’, The show will feature 12 of the best comedians vying with each other for the title of Comedy King. ‘Comedy Ka King Kaun’ is premiering on April 14, and will be aired Monday to Thursday at 8.30 pm.
exchange4media Mumbai Bureau Apr 10, 2008 8:42 AM
Neo Sports Broadcast is introducing Neo Cricket channel from April 10, 2008. The company will now own and operate two 24x7 sports channels – Neo Cricket and Neo Sports. While Neo Cricket will be dedicated to cricket, Neo Sports will showcase all sports, including cricket, football, tennis, golf, motorsport, and badminton, among others.
exchange4media Mumbai Bureau Apr 10, 2008 8:36 AM
The NABShow 2008, which will be held at Las Vegas from April 11- 17, 2008, will feature an Super Session on India Entertainment on April 16. The session would have some eminent speakers like Sunil Lulla, CEO, Alva Brothers; Jagdish Kumar, COO, Star India; AP Parigi, Managing Director & CEO, Entertainment Network (India) Ltd; Anurag Batra, MD and Editor-in-Chief, exchange4media; Ken Naz, President-Americas, Eros International; and Zohra Chatterji, Joint Secretary, I&B Ministry.
exchange4media Mumbai Bureau Apr 9, 2008 9:06 AM
The 41st International Advertising Association (IAA) World Congress convened with newly-elected officers to the IAA Board of Directors. Alan Rutherford, CEO, Digitas Global was elected Senior Vice-President; Pheroza Bilimoria, Managing Director, Business India Publications, was elected Secretary; Sandy Kornberg, Advisory Board Member of Global Advertising Strategies was elected Treasurer. The elections follow the recent succession of Indra Abidin to IAA Chairman and World President from Senior Vice President.
exchange4media Mumbai Bureau Apr 9, 2008 9:03 AM
Essel Group’s Digital Media Convergence Ltd has launched its entertainment portal, Mypopkorn.com. The new portal was unveiled by Essel Group Chairman Subhash Chandra.
exchange4media Mumbai Bureau Apr 9, 2008 8:10 AM
‘GQ’, the men’s magazine from Condé Nast Publications Inc, will hit Indian newsstands by the end of September 2008. Sanjiv Bhattacharya has been appointed Editor of GQ India. It is also known that ‘Glamour’, another magazine from Condé Nast’s stable, is also slated for launch in India.
exchange4media Mumbai Bureau Apr 9, 2008 8:05 AM
Percept’s Allied Media has been appointed as media planning and execution partner for Electrolux. Brand Electrolux plans to invest nearly Rs 25 crore in FY09.
exchange4media Mumbai Bureau Apr 9, 2008 8:03 AM
UTV Motion Pictures has rejigged its top management team. Siddharth Roy Kapur has been elevated as CEO. Alpana Mishra is now COO, Production, while Vikas Bahl has been made COO of UTV Spotboy Motion Pictures. Ram Mirchandani will set up a separate film development and production arm funded by UTV Motion Pictures.
exchange4media Mumbai Bureau Apr 9, 2008 8:02 AM
Ryan Menezes, Executive Creative Director, Vyas Giannetti Creative, has decided to move on after a 15-month stint with the agency. Though his next destination is not known, Menezes has told exchange4media that he wishes to remain in the advertising industry. Prior to VGC, he was with Mudra as National Creative Director.
exchange4media Mumbai Bureau Apr 9, 2008 8:01 AM
P9 Cinema Activation, a vertical of P9 Integrated, has been renamed P9 Experience: Activation, Entertainment & Beyond. The change in name comes in the wake of its expanded scope of services beyond the cinema and multiplex domain to other forms of activation keeping in mind the entertainment route of movies and music.
exchange4media Mumbai Bureau Apr 8, 2008 8:15 AM
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