Date-wise News

Cadbury Perk has unveiled its latest TV campaign featuring actor Sharman Joshi, which communicates its ‘Take it Lightly’ (mood uplift) proposition in a humorous manner. The campaign has been conceptualised by O&M, while the TVC has been directed by Creative Director Anup Chitnis and produced by Vikram Bangera.

exchange4media Mumbai Bureau Apr 15, 2008 7:54 AM

In a bid to create some noise about its $4.8 billion size and technological prowess, HCL has unveiled a new TV campaign sporting a global appeal. The TVC has been conceived and developed by DraftFCB Ulka, where the agency showcases HCL’s growing presence – be it in small towns or business destinations globally.

exchange4media Staff Apr 15, 2008 7:53 AM

LONDON (AdAge.com) -- British marketers are cutting their budgets for the second consecutive quarter, resulting in a flat ad-spending outlook that reflects a steadily declining confidence in the state of the U.K. economy.

exchange4media Staff Apr 15, 2008 7:40 AM

After Agra, Ghaziabad and Meerut, Hindi afternoon tabloid DLA, has launched its fourth edition in Jhansi. In the absence of any daily in the afternoon slot, the paper has claimed that it has been received well by readers in Jhansi with a print order of over 12,000 copies in the city in the first week of its launch on April 9, 2008. The tabloid is priced at Rs 1.50.

exchange4media Staff Apr 15, 2008 7:37 AM

Radio City recently announced key changes in its senior management to reinforce its national teams. These changes include Rana Barua, National Head-Marketing, now taking the additional mantle of spearheading National Programming. Nik Martin shares his expertise as Creative Consultant, Programming, while Sagorika Kantharia now leads the HR function nationally as Head-HR.

exchange4media Staff Apr 15, 2008 7:36 AM

Big FM has appointed Himanshu Shekhar as Regional Head, North and West, where he would be responsible for all business aspects of the stations in the Northern and Western regions. He would be reporting to Tarun Katial, COO, Big FM. Meanwhile, speculations are rife that Katial is soon joining Reliance ADAG to look after its broadcasting arm.

exchange4media Mumbai Bureau Apr 15, 2008 7:35 AM

Rediffusion DYR has promoted Nisha Singhania as Executive Vice President, Mumbai. She takes over from Bimal Nair, who has moved on to pursue entrepreneurship. Singhania has been with Rediffusion DYR for over two years as Business Head, New Business and Corporate Affairs. She will continue reporting to Mahesh Chauhan, President, Rediffusion DYR.

exchange4media Mumbai Bureau Apr 15, 2008 7:34 AM

The NAB Show 2008 got underway at Las Vegas with a series of Conferences on April 11, while the Exhibits were scheduled from April 14. National Association of Broadcasters (NAB) has put together a whole floor dedicated to content this year called the ‘Content Central’. exchange4media is the media partner for the NAB Show in India.

Noor Fathima Warsia Apr 15, 2008 7:33 AM

NAB Show 2008 officially got underway at Las Vegas on April 14 with David Rehr, President & CEO, NAB, unveiling aggressive plans for NAB and the role the organisation would play in the development of the US broadcasting industry. Rehr’s opening address was followed by keynotes from Charles Osgood and Tim Robbins, who had more to say on the broadcasting evolution than one would imagine.

Noor Fathima Warsia Apr 15, 2008 7:32 AM

In his third State of the Industry address, David Rehr, President & CEO, NAB, outlined the immediate future roadmap of the broadcast industry that would be characterised by the rejuvenation of Radio and closing the door on analog TV in the US by February 2009 to make way for digital TV. The opening day also saw celebrated broadcaster Charles Osgood of CBS receiving the NAB Distinguished Service Award, while NDTV Labs received the NAB International Broadcast Excellence Award.

exchange4media Staff Apr 15, 2008 7:31 AM