Date-wise News

Big FM has unveiled ambitious plans to create a pan-India presence by taking the radio entertainment medium to virgin markets. Big FM’s plans include increasing the number of its FM stations in a total of 45 cities, which includes 20 cities in North India, seven cities in the East, nine cities each in the West and South.

exchange4media Staff Apr 10, 2008 9:03 AM

Domino’s has been increasing its offerings in the Indian market and the latest addition is its Sicilian Wheat Treat Pizza. A new TVC has been created to support the launch of the new pizza variant. Created by Contract Advertising, the TVC takes the humour route.

exchange4media Staff Apr 10, 2008 9:02 AM

NEW YORK (Adage.com) -- Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia.

exchange4media Staff Apr 10, 2008 8:46 AM

B2B portal Tradeindia has launched a news portal, SME Times, for small and medium enterprises (SMEs). Tradeindia.com provides a platform to buyers and sellers across the world. SME Times aims to be a one-stop information library for the Exim sector.

exchange4media Staff Apr 10, 2008 8:45 AM

PayMate is expanding the reach of its GiftMate, a revolutionary mobile gift voucher that has already gained market acceptance in India. The company is now venturing into international gifting and corporate gift system for employees for which it is looking to tying up with banks and increase to the merchant ecosystem.

exchange4media Staff Apr 10, 2008 8:44 AM

Tamil satellite channel Imayam TV, promoted by Channel Bharat Entertainment Pvt Ltd, is completing two years of successful operation on April 13. As it steps into the third year, Imayam TV plans to set up its own studio besides launching news bulletin.

exchange4media Chennai Bureau Apr 10, 2008 8:43 AM

SAB is carrying forward the laugh riot on television with its new show ‘Comedy Ka King Kaun’, The show will feature 12 of the best comedians vying with each other for the title of Comedy King. ‘Comedy Ka King Kaun’ is premiering on April 14, and will be aired Monday to Thursday at 8.30 pm.

exchange4media Mumbai Bureau Apr 10, 2008 8:42 AM

The recently held Consumer Connect Awards 2008, organised by the Calcutta Ad Club, put the spotlight on the Kolkata agencies and the advertising scenario there. This year, two Kolkata agencies – Genesis Advertising and Bates David Kolkata – shared the Agency of the Year (Kolkata) Award.

exchange4media Staff Apr 10, 2008 8:41 AM

United Business Media Llc and CyberMedia India have announced that CyberMedia had acquired the entire equity in UBM-CyberMedia Llc for an undisclosed sum and that the business would become a wholly-owned unit of CyberMedia doing business as CyberMedia Llc.

exchange4media Staff Apr 10, 2008 8:40 AM

NaiDunia Media, a Madhya Pradesh and Chhattisgarh based publication house which was formerly known as NaiDunia News & Network, and the publisher of Hindi daily NaiDunia, is all set to launch its new Hindi daily NavDunia in Bhopal. Priced at Rs 1.50, NavDunia is eyeing a circulation of 150,000 copies in the first quarter after the launch.

exchange4media Staff Apr 10, 2008 8:39 AM

Canon India has earmarked Rs 100 crore for marketing and advertising activities this year. The digital imaging company is also launching a TVC featuring Sachin Tendulkar to further strengthen its PowerShot sub-brand’s appeal. The new TVC, created by PerceptH, is ecpected to break on April 17 across all leading channels.

exchange4media Staff Apr 10, 2008 8:38 AM

Percept OOH, the media division of Percept, has bagged the outdoor duties for BILT’s latest brand campaign. Percept Outdoor will handle the out-of-home launch for the brand in major airports and key sites across Delhi NCR, Mumbai, Bangalore, Kolkata, Pune Nagpur, Chennai, etc.

exchange4media Staff Apr 10, 2008 8:37 AM

Neo Sports Broadcast is introducing Neo Cricket channel from April 10, 2008. The company will now own and operate two 24x7 sports channels – Neo Cricket and Neo Sports. While Neo Cricket will be dedicated to cricket, Neo Sports will showcase all sports, including cricket, football, tennis, golf, motorsport, and badminton, among others.

exchange4media Mumbai Bureau Apr 10, 2008 8:36 AM

Close on the heels of winning the Agency of the Year (Kolkata) at the Calcutta Ad Club’s Consumer Connect Awards 2008, Bates David Kolkata has won the creative duties for ABP Group’s Bengali magazines, which were hitherto with Response Kolkata. The account moved back to Bates David’s fold from April 1, 2008.

exchange4media Staff Apr 10, 2008 8:35 AM