Date-wise News

The One Show Design finalists have been announced, and quite a few Indian agencies feature in that list. Cheil Communications, Contract Advertising, Equus Red Cell, Red Lion, Rediffusion DYR, Leo Burnett, O&M, Euro RSCG, Meridian Communication and Vikash Chemjong are the Indian finalists in various categories.

exchange4media Staff Apr 8, 2008 4:53 PM

NEW YORK (AdAge.com) -- Marketers should be looking at more-qualitative tests of their online advertisements if they want to improve their online return on investment, according to an online advertising report out today from MarketingSherpa.

exchange4media Staff Apr 8, 2008 8:21 AM

Discovery Channel plans to journey into the most ancient surviving civilisation. The channel is premiering a six-part series, ‘The Story of India’, from April 16. Narrated by Michael Wood, the series would be aired on Wednesdays at 8 pm.

exchange4media Staff Apr 8, 2008 8:19 AM

In a bid to re-energise its decades-old flagship brand, Hamdard India is giving Rooh Afza a bubbly and contemporary treatment, and has roped in Juhi Chawla as its first brand ambassador. Hamdard is also aiming for 33 per cent growth this year.

exchange4media Staff Apr 8, 2008 8:19 AM

NDTV Convergence has recently launched NDTVKhabar.com, targeting the increasing number of netizens who prefer Hindi as their primary language of news consumption. NDTVKhabar.com is Web 2.0 compliant with rich media offerings such as live streaming of Hindi news channel NDTV India and a comprehensive video repository of special shows.

exchange4media Staff Apr 8, 2008 8:18 AM

Global market research company Synovate recently launched a new solution called ‘Market Barriers’. The system, which can be added to clients’ existing tracking programmes, quantifies the degree to which brand performance is a function of factors beyond brand relationship.

exchange4media Staff Apr 8, 2008 8:17 AM

Nasscom, the trade body representing the Indian IT-BPO industry, has announced the appointment of Dr Ganesh Natarajan, Deputy Chairman & Managing Director, Zensar, as its Chairman for the year 2008-09. Pramod Bhasin, President & CEO, GenPact, has been elected as Vice Chairman.

exchange4media Staff Apr 8, 2008 8:16 AM

Vice Presidents Suresh Selvaraj and Indranil Roy have been promoted as Presidents of the Outlook Group with immediate effect. Both Selvaraj and Roy would continue to be responsible for the specific publications that they have been handling in addition to now looking after the growth and profitability of these magazines.

exchange4media Staff Apr 8, 2008 8:16 AM

P9 Cinema Activation, a vertical of P9 Integrated, has been renamed P9 Experience: Activation, Entertainment & Beyond. The change in name comes in the wake of its expanded scope of services beyond the cinema and multiplex domain to other forms of activation keeping in mind the entertainment route of movies and music.

exchange4media Mumbai Bureau Apr 8, 2008 8:15 AM

Evarist Rego has been elevated as Chief Operating Officer at Perspectrum Consultancy, the integrated marketing communication firm from Percept Ltd. As COO, Evarist Rego will handle not only the current Mumbai and Delhi operations, but also expand the operations to other destinations like Bangalore and Ahmedabad.

exchange4media Mumbai Bureau Apr 8, 2008 8:14 AM

TheOneAlliance, a brand of MSM Discovery Pvt Ltd, which is a joint venture between SET India and Discovery Communications, is consolidating its operations with a slew of changes in its management team.

exchange4media Mumbai Bureau Apr 8, 2008 8:13 AM

Reviewing its budget allocation for FY09, real estate major Omaxe has outlined its new budget account for the next financial calendar. The developer currently has a media outlay of around Rs 80 crore and plans to enhance the cap by nearly Rs 20 crore to touch Rs 100 crore, which it plans to flow into print and electronic campaigns.

exchange4media Staff Apr 8, 2008 8:12 AM

The fun in the sun and sand on the Cavelossim Beach in Goa is over. The AAAI deserves full credit for staging an impressive show on such a huge scale. However, a lot of behind-the-scenes fire-fighting will now be necessary to ensure old differences and wounds do not open up.

exchange4media Staff Apr 8, 2008 8:12 AM