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Indian brands and publishers can now intelligently place ads within online videos to dramatically improve brand awareness, recall and profitability. Komli Media and Artivision are facilitating this with their newly-formed strategic alliance to introduce revolutionary ad solutions for online video content publishers in the Indian market.
exchange4media Mumbai Bureau Nov 7, 2009 7:52 AM
Barista Lavazza has further expanded its beverage menu with a range of liqueur coffees at their Defence Colony Market outlet in Delhi. The company has roped in Alok Nanda & Company (ANC) for the promotion of the liqueur coffee range.
exchange4media Mumbai Bureau Nov 7, 2009 7:51 AM
Day two of the World Brand Congress 2009, held in Mumbai on November 5, saw brand leaders in the television domain share their mantras for success in an interesting session. Insightful presentations were made by HBO’s Shruti Bajpai, Rameet Arora of Viacom18, Nikhil Madhok of NDTV Imagine, and Future Generali India’s Abraham Mathew Alapatt.
exchange4media Mumbai Bureau Nov 6, 2009 7:24 AM
Three Indian agencies have made it to the winners’ list at the London International Awards 2009. Among the winners from India are Ogilvy India, DDB Mudra and Leo Burnett India. In all, 10 awards and two finalists were awarded to Indian agencies. The winners were announced at the 24th annual London International Awards.
exchange4media Mumbai Bureau Nov 6, 2009 7:23 AM
Mediaedge:cia (MEC) has appointed Rashna Pochkhanawala as National Director – MEC Interaction. Prior to this, she was General Manager – Digital at Hungama Digital Media. In her new role, Pochkhanawala will report to T Gangadhar, Managing Director, MEC India, and to Ben Poole, Head of MEC Interaction, Asia-Pacific.
exchange4media Mumbai Bureau Nov 5, 2009 7:31 AM
Big Street, the out-of-home division of Reliance Media World Ltd, has entered into a marketing alliance for the 50 LED displays in Delhi that are managed by International Techno Media (ITM). This strategic alliance will see the specialised team planning and building content strategy for the screens.
exchange4media Mumbai Bureau Nov 5, 2009 7:25 AM
Reliance Media World Ltd has elevated Tarun Katial to the post of Chief Executive Officer of Big FM with immediate effect. He was COO, Big FM, prior to this elevation. Katial will now report to the Board of Directors and continue to be responsible for the radio business, that is, Big FM along with the SBUs – Big Live, Big Reach, Big Street and Big Events.
exchange4media Mumbai Bureau Nov 5, 2009 7:24 AM
After a nearly four-year stint with Red FM, Abraham Thomas has quit the FM station as COO. Thomas had reportedly put in his papers three months ago and had been serving his notice period since then. It is also learnt that an internal mail on Thomas’s departure has been sent out to the Red FM staff. No announcement has been made so far on Thomas’ replacement.
exchange4media Mumbai Bureau Nov 5, 2009 7:23 AM
The two-day World Brand Congress 2009 got underway in Mumbai on November 4. Day One concluded with the Global Awards for Brand Excellence, wherein awards were given away in 15 categories. World Brand Congress is presented by Hindustan Times and Canon, while Fly Kingfisher is the associate partner and domestic partner, and BigAdda its exclusive social networking partner.
exchange4media Mumbai Bureau Nov 5, 2009 7:22 AM
Repudiating reports that have appeared in a section of the media that it had decided on a media agency, auto major General Motors has clarified that it was in the final stages of the pitch process and was yet to decide on an agency. Meanwhile, there is no review of its creative duties either and Leo Burnett and Wieden+Kennedy will continue to handle the account. The size of the business is pegged at Rs 100 crore.
exchange4media Mumbai Bureau Nov 5, 2009 7:21 AM
Mudra Connext, the media agency of Mudra MAX, has been assigned the media duties for female care brand She Comfort and electrical appliance brand V-Guard. The cumulative account size of these two businesses has been estimated at Rs 50-plus crore in terms of media spends. The two accounts will be handled out of the agency’s Mumbai and Kochi offices.
exchange4media Mumbai Bureau Nov 4, 2009 7:34 AM
After introducing its ‘per second billing’ plan for calls on mobile phones, Tata DoCoMo has now launched ‘Diet SMS’, which allows consumers to pay only for the characters they use. Draftfcb Ulka has conceptualised a witty commercial that could be said to be a fallout of the ‘Kareena effect’ on Saif Ali Khan, though the two actors are nowhere in the picture.
exchange4media Mumbai Bureau Nov 4, 2009 7:33 AM
Karl Gomes has bid adieu to Rediffusion Y&R, where he was National Creative Director – Digital. He had joined the agency a year ago in November 2008. On his future plans Gomes said that he was taking on individual projects that had had an interesting purpose agenda. “I will be picking up best freelance projects that come my way,” he added.
exchange4media Mumbai Bureau Nov 3, 2009 8:25 AM
According to the RAM data for 21 weeks (week 22 to week 42) for the 6-10 pm slot, all people 12 years and above, all places of listening, in Bangalore, Big FM has managed to maintain its leadership position. The evening prime time also has two FM players vying for the second spot – Radio Mirchi and Fever FM.
exchange4media Mumbai Bureau Nov 3, 2009 8:23 AM
In a bid to reach out to its youth TG, PepsiCo has embarked on a digital campaign for Pepsi My Can. The three-ad digital campaign featuring actors Ranbir Kapoor, Deepika Padukone and John Abraham separately went live on Facebook, the Network18 website and Youngistaan on October 30, 2009. The ads have been directed by Cell18’s Zubin Driver.
exchange4media Mumbai Bureau Nov 2, 2009 8:00 AM
Graphisads, which had bagged the OOH rights for the Srinagar International Airport in June 2009, now seeks to capitalise on the surge of Haj pilgrims at the airport. The Delhi-based outdoor media owner claims to be providing advertisers eye-catching sites to reach out to the higher disposable income group of Haj pilgrims.
exchange4media Mumbai Bureau Nov 2, 2009 7:11 AM
The current economic environment has not dampened spirits in Asia as Asians remain optimistic about the future despite growing uncertainties. This and other observations on the hopes and aspirations of people in 16 countries across the Asia Pacific region are highlighted in Grey Group Asia Pacific’s ‘Eye on Asia’ study for 2009.
exchange4media Mumbai Bureau Oct 31, 2009 10:12 AM
ZenithOptimedia India has been assigned Swarovski’s Asia-Pacific media planning and buying account as part of a global alignment. Sources close to the development have pegged the account size at Rs 5-10 crore. The account was awarded without a pitch on the basis of ZenithOptimedia’s relationship with the client in Europe.
exchange4media Mumbai Bureau Oct 31, 2009 8:05 AM
After spending more than two years at Contract Advertising, Manish Bhatt, Senior VP and ECD, has put in his papers and is serving his notice period till November-end. While Bhatt will be pursuing his political dreams in his home state of Gujarat, it seems Contract Advertising is in no hurry to find his replacement.
exchange4media Mumbai Bureau Oct 31, 2009 8:03 AM
Candid Marketing has rechristened its trade marketing business as UBIQ Trade & Retail Marketing. Along with the new name, the company has also refreshed the division’s identity and logo. The business was previously known as ITM (Integrated Trade Marketing).
exchange4media Mumbai Bureau Oct 30, 2009 8:07 AM
In its second year, the India Sports Marketing Forum (ISMF) will examine how marketers and broadcasters are looking at sports to deliver the untapped potential of drawing a larger pool of consumers into the fold. The Indian Sports Marketing Forum 2009 is being held in the Capital on October 30. The event is being organised by the exchange4media Group in association with T10 Gully Cricket and Powered by TAM Sports.
exchange4media Mumbai Bureau Oct 29, 2009 7:46 AM
Bajaj Allianz has launched its latest advertising campaign on child insurance plans. This slice of life campaign emanates from the thought of having a clutter breaking message on the child plans in the crowded category of life insurance. M&C Saatchi is the agency behind the campaign.
exchange4media Mumbai Bureau Oct 29, 2009 7:43 AM
Neo Cricket on October 27, 2009 announced the closure of three deals with international operators – Qatar Cable Vision (Q-Tel), Pacific Broadcasting Services, Destiny Cable Inc in the Middle East, Fiji and the Philippines, respectively – in an endeavour to expand the channel’s footprint in the international market.
exchange4media Mumbai Bureau Oct 28, 2009 11:31 AM
According to the RAM data for week 22 to week 41, (Mon-Sun, 6 pm to 10 pm, all people 12 years and above, all places of listening), Radio Mirchi continues to be the clear leader in the Delhi market during the evening primetime as well. Fever FM, which sees a slide in ratings, is a distant second. A slight surge in the ratings of AIR FM2 Gold sees it vie for the second slot too.
exchange4media Mumbai Bureau Oct 28, 2009 8:35 AM
The NDTV Profit Business Leadership Awards 2009 were given away at a packed event in Mumbai on October 26. Among the prominent winners this year are Nandan Nilekani, Chairman of UIDAI; Chanda D Kochhar, MD & CEO, ICICI Bank Ltd; and TN Ninan, Managing Director, Business Standard. Brijmohan Lall Munjal, Chairman, Hero Group, was awarded the Lifetime Achievement Award.
exchange4media Mumbai Bureau Oct 27, 2009 8:39 AM
According to RAM data 20 weeks (week 22 to week 41, all people 12 years and above, all places of listening, day part – Monday to Sunday – 6 pm to 10 pm), Radio Mirchi and Red FM are neck and neck for the top slot. However, Big FM, Radio City and Fever FM are also not far behind when it comes to attracting listeners during the evening primetime.
exchange4media Mumbai Bureau Oct 26, 2009 7:43 AM
Disney Channel is launching popular story collection, ‘Karadi Tales’, as its new series from this week. The series will air from Monday to Friday at 9.30 am. The show will combine stylised animation to bring alive Indian tales. The show will also feature some of India’s finest theatrical talent such as Naseeruddin Shah, Girish Karnad, Saeed Jaffrey and other celebrated artists as voice cast, coupled with a rich background score created by 3 Brothers & A Violin.
exchange4media Mumbai Bureau Oct 24, 2009 11:22 AM
ICICI Lombard General Insurance has joined hands with social messaging platform SMS GupShup to bring traffic alerts via SMS directly from the traffic control room of Mumbai Traffic Police. The Mumbai Traffic Police has created three traffic communities – TrafficCity, TrafficEast and TrafficWest – which are sponsored by ICICI Lombard and will be sending traffic alerts to the community members twice a day.
exchange4media Mumbai Bureau Oct 24, 2009 11:20 AM
Dr Morepen Ltd, the lifestyle health brand, has launched a new multimedia campaign for its wide range of OTC health products and diagnostic equipment. Conceptualised by Publicis India, the campaign is based on the tagline ‘Y Fikar’ positioning and has actress Sonali Bendre as its new face.
exchange4media Mumbai Bureau Oct 24, 2009 8:16 AM
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