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While the year 2008 saw CarWale accelerate in terms of growth, the year 2009 has seen the car portal further consolidate its market position. Carwale.com expects to break even in Q3 of FY10, and is eyeing a profitable year in 2010. Mohit Dubey, CEO, Automotive Exchange Pvt Ltd, shares the portal’s growth plans with exchange4media.
exchange4media Mumbai Bureau Nov 20, 2009 7:42 AM
Mauj Mobile on November 18, 2009 announced its partnership with Mobixell to deliver a full cycle service in mobile advertising. exchange4media spoke to Saurabh Vartikar, Vice President – Mobile Marketing, Mauj Mobile on this partnership with Mobixell. On a broader note, Mauj Mobile claims to have witnessed over 250 per cent growth in 2009 over the previous year.
exchange4media Mumbai Bureau Nov 19, 2009 7:31 AM
With the objective to create renewed visibility and awareness about the Walky from Tata Indicom, and clearly establishing it as the “perfect home phone”, Contract Advertising has created the latest Tata Indicom TVC that went on-air on November 16, 2009. Prasoon Pandey of Corcoise Films has directed and produced the campaign, and the conceptualisation was done by Contract’s Raghu Bhatt.
exchange4media Mumbai Bureau Nov 19, 2009 7:30 AM
The Seventh Digital Marketing Roundtable organised by IAMAI and eBay India was held on November 18, 2009 in Mumbai. The roundtable discussed ‘Common mistakes of digital marketing’. The panellists were Lloyd Mathias, Chief Marketing Officer, Tata Teleservices; Kartik Jain, Head Marketing and eChannel, ICICI Lombard; Manish Vij, Co-Founder, Quasar Media; Peshwa Acharya, VP and Head Marketing and Consumer Experience, Reliance Retail. The session was moderated by Ambareesh Murty, Country Manager, eBay India.
exchange4media Mumbai Bureau Nov 19, 2009 7:28 AM
Focussing on the wedding trousseau market, Raymond India and agency partner R K Swamy BBDO have conceptualised a TVC that was released earlier this month.
exchange4media Mumbai Bureau Nov 18, 2009 7:42 AM
After the launch of Concrea Communications, a youth marketing and communications agency in August 2009, the Electronic Youth Media Group has announced the launch of online youth marketing platform - Youthscene.in, which is scheduled to go live on World Youth Day, which is on January 12, 2010.
exchange4media Mumbai Bureau Nov 18, 2009 7:38 AM
After a four-year stint, Sanjay Bhutiani, CEO, BR films has put in his papers at the company. His replacement plans were not known at the time of filing the story. As for Bhutiani’s destination next, he is currently weighing various options in the films and media entertainment space.
exchange4media Mumbai Bureau Nov 18, 2009 7:37 AM
LinkedIn is accentuating its focus in India. A significant step in that direction is the appointment of Hari V Krishnan as the Country Manager. Krishnan, who prior to this was with My Space, is given the responsibility to grow the LinkedIn’s business model that comprises user subscriptions, ad sales and enterprise software licensing for the Indian market.
exchange4media Mumbai Bureau Nov 17, 2009 7:33 AM
The founding team of the recently launched luxury private online shopping club Fashionandyou.com is complete with Rahul Narvekar on the team as Co-Founder and Director. As is known, Pearl Uppal, former Director, Sales, Yahoo India is a part of the team as its Co-founder & CEO. It has also been learnt that Fashion and You is on the hunt for creative and PR agencies.
exchange4media Mumbai Bureau Nov 14, 2009 8:26 AM
Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.
exchange4media Mumbai Bureau Nov 14, 2009 7:37 AM
WagonR and The Times of India are jointly presenting the ‘Think Big Challenge’. The contest invites Indians to come forward to contest for ‘the title’. The idea behind the contest is to bring out innovative business ideas. The activity, which is spread across 19 cities and 160 Maruti dealerships nationally, was kicked off on November 12, 2009.
exchange4media Mumbai Bureau Nov 14, 2009 7:36 AM
Madhukar Kamath, Managing Director & CEO, Mudra Communications, has stepped down as President of AAAI at its AGM held in Mumbai on November 13, 2009. Taking over from him is Colvyn Harris, CEO, JWT, who has been unanimously elected as the AAAI President. Nagesh Alai, Regional CFO, Draft FCB, Asia Pacific and Africa, has been elected the Vice President.
exchange4media Mumbai Bureau Nov 14, 2009 7:35 AM
Quasar Media, the online media agency owned by WPP Group, on Thursday, November 12, 2009, announced the launch of Blazar, a 360-degree digital marketing agency, to strengthen its market share and wield its influence on digital media buying for its clients. Quasar Media is reportedly eyeing a market share beyond 20 per cent, post the Blazar launch.
exchange4media Mumbai Bureau Nov 13, 2009 8:13 AM
Moneycontrol.com, Web18’s business and financial portal, celebrated its 10th year in Mumbai on November 11, 2009. To mark the occasion, Web 18 held a panel discussion that highlighted the relevance of brands in digital media. exchange4media also caught up with some of the Web18 clients to gauge their views on the significance of the financial portal completing a decade.
exchange4media Mumbai Bureau Nov 13, 2009 8:12 AM
Graphisads recently carried out an outdoor campaign for MTNL’s 3G Jadoo service in Delhi and NCR region. This is the first time that MTNL hired an OOH agency in Delhi. Graphisads had bagged the contract following a tender called for it.
exchange4media Mumbai Bureau Nov 12, 2009 8:30 AM
Mobell Technology, a Singapore-based mobile phone company is marking its presence in India in partnership with Salora International. With the launch of its first seven models, the company has taken a significant step to woo customers in India. The company is now on the lookout for a creative agency in India.
exchange4media Mumbai Bureau Nov 12, 2009 8:04 AM
Continuing with its proposition of ‘per second billing’, introduced in August 2009, Tata Docomo has come up with a new campaign that highlights its lifetime assurance of per second billing. The campaign has been conceptualised by Draftfcb+Ulka.
exchange4media Mumbai Bureau Nov 11, 2009 8:14 AM
Paul Menacherry has joined Creativeland Asia as Executive Creative Director, where he will be based in Kochi and head the company’s South India operations. Menacherry moves from Quadrant, where he was NCD.
exchange4media Mumbai Bureau Nov 11, 2009 8:14 AM
Rediffusion Y&R has announced its proprietary approach – Brand Conversations – which is built on the premise that in today’s world, brands need a real, ongoing two-way conversation with consumers to recognise that the brand is not just what resides in the consumer’s head, but is actually co-created with them.
exchange4media Mumbai Bureau Nov 11, 2009 8:13 AM
BBDO’s global study on the effect of the slowdown on consumers across markets reveals what is a known fact –Indians are coping with the economic challenges much more positively than their American, Asian and European counterparts. The study was unveiled at a press meet in Mumbai on November 10, 2009. Also present on the occasion was Chris Thomas, Chairman and CEO, BBDO Asia.
exchange4media Mumbai Bureau Nov 11, 2009 8:12 AM
ICICI Prudential Mutual Fund has unveiled its new brand campaign – ‘Tarakki Karein’ – which employs the language of the common man to create a brand connect with its valued investors. The campaign aims to present mutual funds as an intrinsic and essential part of financial inclusion that facilitates wealth creation and progress.
exchange4media Mumbai Bureau Nov 10, 2009 8:12 AM
Hyundai Kia Automotive Group has awarded its media planning and buying duties to Havas Media’s MPG in India following a global review. MPG will take charge of all media activities across Europe, the Middle East and Africa, in addition to some markets in Asia and Latin America. It is believed that Interpublic network Initiative will continue to handle the estimated consolidated Hyundai Kia business in the US and Australia.
exchange4media Mumbai Bureau Nov 10, 2009 7:58 AM
Close on the heels of appointing BBH India to handle its new bike portfolio, TVS Motors has brought in Bates 141 on its roaster of agencies for yet another launch. Bates 141 will handle the creative business for TVS Motors’ new motorbike portfolio. The win comes in the wake of a multi-agency pitch and the account size is pegged upwards of Rs 20 crore. Officials from Bates 141 have confirmed the news.
exchange4media Mumbai Bureau Nov 10, 2009 7:57 AM
Volkswagen India is all set to capture the hearts and minds of the Indian consumers with its first ever TVC for this market. The auto major is launching an integrated 360 degree communication campaign, which gets underway in India on November 11, 2009, and has been conceptualised by DDB Mudra.
exchange4media Mumbai Bureau Nov 10, 2009 7:57 AM
Close on the heels of Manish Bhatt putting in his papers at Contract, his partner Raghu Bhat, too, has bid adieu to Contract Advertising as Senior Vice-President and Executive Creative Director at Contract Advertising. Currently, the two look forward to pursuing their own individual projects, but intend to return to advertising with their own venture.
exchange4media Mumbai Bureau Nov 10, 2009 7:54 AM
Bajaj Allianz grabbed everyone’s attention with its latest advertising innovation on child insurance plans, called ‘Groovy kids’, during the India-Australia ODI match played in Hyderabad on November 5, 2009. The media innovation showed a father-son duo take the campaign’s central idea into the field and breaks away from the clutter through an activity within the match, as opposed to a usual commercial break.
exchange4media Mumbai Bureau Nov 9, 2009 7:41 AM
Radio Mirchi, Big FM and Friends FM are comfortably placed as the three top FM players in Kolkata as per the RAM data for 21 weeks (week 22 to week 42) for the 6-10 pm slot, all people 12 years and above, all places of listening. The fourth slot, on the other hand, sees a cluttered lot, with no clear player emerging.
exchange4media Mumbai Bureau Nov 9, 2009 7:39 AM
Day two of the Indian Magazine Congress (IMC) 2009 began with a special presentation by Google’s Andrew Madden, who explored the various possibilities and the ways in which magazines could leverage the Google platform.
exchange4media Mumbai Bureau Nov 7, 2009 8:55 AM
Lilliput Kidswear Ltd, a dominant player in the Indian branded kidswear industry, has unveiled a new TV campaign to further fortify its brand. The TVC presents several situations where a kid has been identified as Lilliput, signifying ‘Where there is a kid, there is a Lilliput’.
exchange4media Mumbai Bureau Nov 7, 2009 7:54 AM
The RK Swamy BBDO Guide to Market Planning continues to be the first step in the market planning process for most marketers across different sectors. The Guide is a one-stop shop for information and marketers enhance their focus and improve the effectiveness of their activities.
exchange4media Mumbai Bureau Nov 7, 2009 7:53 AM
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