JWT loses ‘Pepsi Boy’ Soumitra Karnik to Dentsu

Soumitra Karnik, ex-Executive Creative Director & VP, JWT, also known as ‘Pepsi’ boy, has been roped in by Dentsu India as National Creative Director

e4m by Deepika Bhardwaj
Published: Jan 24, 2012 11:56 AM  | 4 min read
JWT loses ‘Pepsi Boy’ Soumitra Karnik to Dentsu

Soumitra Karnik, who had quit JWT as Executive Creative Director and Vice President in September 2011, has joined Dentsu India Group as National Creative Director, Dentsu India Group.

Welcoming Soumitra to Dentsu, Rohit Ohri, Executive Chairman, Dentsu India in an official release said, “Soumitra is a truly gifted creative and great leader. He will partner the creative leaders at Dentsu India and me to take our creative product to the next level. Soumitra believes in integrated communication solutions and as a key member of the India leadership team, I see him helping us effectively deliver this core Dentsu belief to our clients.”

Speaking on his new role, Soumitra Karnik, National Creative Director, Dentsu India said, “As far as my role is concerned, my first priority shall be to build a solid network of talented creative teams across Dentsu companies and to create a ‘boredom-less’ and fearless creative culture. I will also partner our clients in developing thought leadership and strategic superiority in their respective markets by the process of collaboration and co-creation.”

Soumitra added, “We have pressed the ‘Refresh’ button at Dentsu and are pretty serious about being the very best, both for our clients as well as our own people. We want to be known as a place with a large heart where people with great minds work. And I can certainly promise a lot of action around us in the coming times.”

Often called the ‘Pepsi’ boy, Karnik had headed the Pepsi account at JWT for five years. He was with the agency for 11 and a half years. It is not known who has replaced Karnik at JWT. Apart from his stint at JWT, Karnik has also worked with agencies like Lintas, Percept and few others in his 20-year long career. He is known widely for his work on Pepsi, Mirinda, Slice, Hero Honda and Airtel at JWT. He was the brains behind the widely recalled campaign for Pepsi – ‘Yeh hai Youngistan meri jaan’.

Meanwhile, Suresh Mohankumar has been appointed as National Planning Head, Dentsu Communications. Based out of Bangalore, he will lead strategic planning and brand management at Dentsu Communications across its offices in New Delhi and Bangalore. With nearly two decades of experience, Mohankumar joins Dentsu from Mudra India, where he was Senior Vice President and Head of Planning - Mudra South.

Rohit Ohri, Executive Chairman, Dentsu India, said, “I’m really happy to have Suresh as a part of the leadership team of Dentsu Communications. Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level.”

Taira Kimura, COO, Dentsu Communications, added here, “Suresh brings on board strong experience across brand, categories and regions. I have great confidence in his abilities and expertise to add value to our service deliveries and up the ante at Dentsu Communications.”

On joining Team Dentsu, Mohankumar said, “The communications business is at a crossroads as convention increasingly gives way to real consumer engagement. That integration and media-neutral planning is the way forward is exactly what Dentsu believes in and I believe that Dentsu is uniquely structured to deliver that. Also as part of an organization at the cusp of an exciting transformation, I am very excited about my journey ahead and look forward to my mandate at Dentsu Communications.”

Mohankumar started his career in Account Management with RK Swamy BBDO in Chennai. Over the next seven years he worked with Contract and Lowe in Bangalore. He switched to Account Planning in 2000, when he moved to Mudra Chennai. As a strategic planner he then worked with Contract and JWT in Chennai. Tanishq, BPL, Ford, Volkswagen, Carbon, MRF, Lotte, TI cycles, Henkel, Fa, Reynolds, McDowell’s, Johnson & Johnson and Lipton are some of the brands that he has worked on.

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ABP Network appoints Ananta Natha Jha to lead UnCut

He has been roped in as Associate Vice-President of ABP Live

e4m by sunny saini
Published: Oct 11, 2023 6:25 PM  | 1 min read
people movement

ABP Network has onboarded Ananta Natha Jha as the Associate Vice-President of ABP Live. With a rich experience in handling digital content and an in-depth understanding of video and radio content, he will take charge as the Editor of the UnCut team. Ananta Natha Jha will lead a young team of journalists who put out digital content for Gen-Z and millennials, the network said.

Jha has experience working at several reputable organisations in crucial roles. A well-recognised voice, he has donned various hats being a radio jockey, a news anchor, voiceover artist, producer, programming head, and a talk show host, stated a release.

Ananta Natha Jha will play a key role in reshaping UnCut and rechanneling focus towards the younger generation with a focus on high-quality content, the release stated.

UnCut is a Gen-Z/millennials-focused vertical of ABP Network.

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Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital

Rahool previously worked at Dentsu iProspect

e4m by sunny saini
Published: Oct 9, 2023 6:37 PM  | 2 min read
people movement

Network Advertising has announced the appointment of Rahool Talukdar as Group Creative Director, Digital. Rahool, previously at Dentsu iProspect, brings over 15 years of rich experience, having worked across both mainline and digital agencies.

Rahool is captivated by the digital medium and the innovative ways in which brands can connect with audiences through new media storytelling. At Network, he shares, "I resonate with the creative freedom provided by an independent venture, where transparency and clear direction foster professional growth. I am thrilled to be a part of their growth story."

During his tenure at Dentsu iProspect, Rahool led a team responsible for award-winning work on a diverse range of accounts, including State Bank of India, Essilor, Fossil Luxury Watches, Biba Apparels, Angel One, Finolex Pipes, Switzerland Tourism, ICICI Direct, and Shaze Luxury, among others.

Akashneel Dasgupta, CCO, Network Advertising, expresses enthusiasm about Rahool's addition to the team, stating, "Rahool will help shape our future as a fully integrated agency. He possesses extensive experience in nurturing young talent and guiding them towards greater accomplishments. We look forward to an exciting future and exceptional work with him on board."

Vinod Nair, Managing Director, Network Advertising, underscores the significance of digital communication for the agency, saying, "Digital Communication is a crucial element in our integrated offering to clients. Under Rahool's creative leadership, I am eager to see him add value to our clients' businesses alongside his dynamic team."

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Times Network digital head Shouneel Charles to quit after 4+ years

Sources have told e4m that Charles is currently serving his notice period

e4m by sunny saini
Published: Oct 1, 2021 1:00 PM  | 1 min read
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Shouneel Charles, Executive Vice President and Business Head Digital at Times Network, has called it quits and is serving his notice period with the organisation, sources close to the development have told exchange4media.com.
Times Network refused to comment on the development till the time of filing this report.
Shouneel is a seasoned digital and media professional with over two decades of experience. He joined Times Network in April 2017 as Senior Vice President — Digital. In July 2019, he was elevated as EVP to further boost audience growth and turnover of the network’s digital platforms.

In his previous assignment, Charles was leading the digital business at NDTV Convergence as Chief Sales & Marketing Officer and Chief Revenue Officer. He has also worked with multinational companies like Yahoo, Turner Broadcasting, Star India and National Geographic where he launched multiple channels and media properties.

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CNBC’s Latha Venkatesh to “transition” out of daily anchoring schedule

Venkatesh is taking the ‘break’ from August 1 to plan son’s wedding

e4m by exchange4media Staff
Published: Jul 26, 2021 6:36 PM  | 1 min read
Latha Venkatesh

Latha Venkatesh, Executive Editor with CNBC-TV18, will be “transitioning” out of the daily anchoring schedule and play much more of a supervisory role.” The arrangement will come into effect on August 1.

Venkatesh will continue to be the Executive Editor, and “only take a break from the daily activities.” She will be taking the break to plan her son’s wedding.

“Latha mam has kept the fire burning for almost two decades. She has brought her heart to work every day. Never once complained about the long hours, the stress, the pressure, because she loves what she does with a passion that is undeniable. As is the case with her, she doesn’t do anything half-heartedly and so as she gets ready to plan a BIG FAT INDIAN WEDDING for her son, she is keen to free up her time and mind space to focus on a wonderful life altering moment,” read an internal communication at CNBC accessed by exchange4media.

“She will continue to do her special shows and come in to do links/interviews etc even on daily shows as necessary and appropriate. But from Aug 1, she will not be anchoring Bazaar as a regular feature or fixing the show etc,” the read the communication.

Sonal Bhutra will take over from Venkatesh.

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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore...

e4m by exchange4media Staff
Published: Jul 26, 2021 6:27 PM  | 2 min read
OMD India

OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.

Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

e4m by exchange4media Staff
Published: Jul 26, 2021 6:27 PM  | 2 min read
OMD India

OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.

Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

e4m by exchange4media Staff
Published: Oct 8, 2021 6:23 PM  | 2 min read
OMD India

OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.

Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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