Team RKS BBDO’s ‘Touching Story’ wins over India
A determined team of copywriters, designers & planners from RK Swamy BBDO is creating waves & winning awards with their short film ‘A Touching Story’
It all started when Rashmi Ambastha, a writer at RK Swamy BBDO, came to know about a short filmmaking competition, called ‘48 hours Film Project’, being held for the first time in Delhi. The competition, organised in more than 100 cities around the world, is already quite a rage among short filmmaking fans in India and has been running successfully for the last four years in Mumbai. Ambastha then shared the idea of making a short film with her friends from Client Servicing, Account Planning, Designing and Writing, at RK Swamy BBDO, and thus was born ‘Junkyard Productions’ under the confines of the agency. As a befitting compensation for the discovery of the competition on Google, Ambastha patented herself as Team Leader (and now also lays claim on the tag of Founder-Member) of Junkyard Productions.
With their theme ‘Mockumentary’, a character Dhooniya Lal, and a mandatory dialogue ‘I Love Delhi’, team Junkyard Productions got down to create ‘A Touching Story’ in just 48 hours. “Rashmi discovered the competition and pulled us all into it. And we were lucky that there were no Monday presentations on that golden weekend - as we now call it,” reminisced Ankur Suman, Brand Design Director at RK Swamy BBDO, who wrote the script for the film and also called the shots as the Director.
So how did the team manage the film along with pitches, work and deadlines? Suman shared, “Being in advertising we have been acclimatised to late night working and adhering to absurdly short deadlines. That practice helped us a lot. Now in hindsight, I can say that we treated it as a pitch, not consciously though! The other aspect that became our strength was phenomenal team work. People stuck to the tasks assigned to them, without poking their nose in areas handled by others. It ensured smooth functioning. We managed our resources well.”
But what none of these amateur filmmakers knew at that time was that they were making the most award winning film of that competition. The sweat and efforts of those 48 hours got team Junkyard the Best Film, Best Actor, Best Writing, Best Use of Dialogue and Audience Choice awards, along with the grand prize of Rs 1 lakh, at the 48 Hours Film Project. Since then, the film has travelled to many cities, being screened in Vadodara, Darpana Art Academy in Ahmedabad, Blue Frog and Jai Hind College in Mumbai, Poorvi Sanskriti Kendra and India Habitat Centre in New Delhi, and even the International Film Festival of India (IFFI) held in Goa. The film has also been nominated for Jaipur International Film Festival 2012 and will be screened there.
And with all the attention that the film has received, Dhooniya Lal aka Abhishek Dubey, Copywriter with RK Swamy BBDO and also the lead actor in the film, has suddenly come in the limelight. Having written copy for brands like Parryware, ONGC, Roka, and Revital, acting was altogether a new experience, said Dubey, adding, “I knew I could do it, but I never expected such a phenomenal response. The ‘Guard’ personality has been sticking to me since then, but that happens with actors, isn’t it?”
KS Chakravarthy aka Chax, National Creative Director, DraftFCB Ulka, who was one of the Jury members at the competition, called the Junkyard team’s effort outstanding and added, “I am absolutely delighted to learn that this was created by a team from an agency. I had no idea. Bravo, people! The outstanding aspect of this film is the basic premise – an ‘untouchable’, who becomes a security guard, whose job all day long is to run his hands over people, and does so almost as vengeance. Then the writing – the ‘mockumentary’ aspect – is brilliantly handled.”
Chax also urged creative heads in the agencies to support endeavours like these. He remarked, “I think such a forum is an outstanding opportunity for young creatives to whet their skills in almost all aspects of film making, from scripting through direction through post. I really think every NCD should take a leaf out of this young team’s book and actively encourage agency teams to participate, providing the funding and logistical support – I am certainly going to do so at Draftfcb Ulka. Telling a story in 6 minutes is probably the best possible training for telling a story in 30 seconds – it is long enough to force you to flesh out characters, back stories, pacing – and yet short enough to teach you discipline. And because of the time constraint, it focuses on the creative essence rather than gloss and glitz.”
Suman called the response to the film “overwhelming and intoxicating” and added, “The organisation gave us full support in terms of infrastructure and encouragement. Though there was nothing official about this effort and it was purely extra-curricular, RK Swamy BBDO was very supportive and the doors of the office were opened for us through those 48 hours. And when you are shooting a film about a security guard, you need the doors to be opened literally as well!”
Film Credits:
Script & Direction: Ankur Suman
Cast: Abhishek Dubey, Abhishek Kumar, Harsh, Pankaj, Vibhor, Amita, Suraaj, Ankur Suman
Cinematography: Arnab Datta Chaudhuri, Rashmi Ambastha
Production: Abhishek Kumar, Amita Khanwal, Harsh Chitra, Harsh Shinde, Pankaj Bora, Vibhor Bajaj
Editing: Asheesh, Garima Arora (Invicta)
Music: Vaibhav Saxena Productions
Sound: Invicta & Vaibhav Saxena Productions
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp