Authors

Sequeira will be responsible for the entire southern operations of the events company
Deepa Balasubramanian Jul 31, 2012 7:40 PM

In all, 67 awards were handed out across 23 categories, which included 20 Golds, 27 Silvers and 18 Bronzes, besides two special awards
Deepa Balasubramanian Jul 31, 2012 1:52 AM

Ekta Kapoor speaks about what change means to her and how change and gut feel have been intrinsic to Balaji Telefilms’ success
Deepa Balasubramanian Jul 30, 2012 9:21 PM

Atul Nath has been elected Executive Vice-President, while Vijay Arora has been elected as Secretary at EEMA’s Annual General Meet
Deepa Balasubramanian Jul 30, 2012 9:10 PM

Martin Da Costa, CEO, Seventy Event Media Group, stresses on building client servicing resources to cater to last minute changes from marketers
Deepa Balasubramanian Jul 30, 2012 8:48 PM

TRAI Chair sited int’l practices & said he awaits stakeholder comments to form cross media ownership regulations
Deepa Balasubramanian Jul 30, 2012 8:19 PM

Providing advertisers, primarily retailers, with an innovative platform, The Times of India’s ‘TrendZ’ supplement in Hyderabad today has all ads in 3D
Deepa Balasubramanian Jul 14, 2012 8:23 PM

...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan
Deepa Balasubramanian Jul 13, 2012 11:35 PM

With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole
Deepa Balasubramanian Jul 13, 2012 11:25 PM

A brand needs to be impactful and creative if it wants to be noticeable in the marketplace, says the India South Asia Brand and Communications Leader of IBM
Deepa Balasubramanian Jul 13, 2012 11:14 PM

One can be crisp, sharp and innovative when delivering a message through the magazine medium, says the Executive Director of Lowe Lintas and Partners
Deepa Balasubramanian Jul 13, 2012 9:21 PM

The 3Ts – Talk, Think and Trust are integral to brand building. This is true even for magazines, says the Managing Director of MPG India
Deepa Balasubramanian Jul 13, 2012 9:19 PM

When one advertises in a medium that is trustworthy, the opportunities for the brand to stay relevant also increase, says the MD & CEO of Tommy Hilfiger Apparels India
Deepa Balasubramanian Jul 13, 2012 12:26 AM

This association with Bollywood, manifested in the form of a TVC, marks a first for Myntra.com
Deepa Balasubramanian Jul 12, 2012 8:03 PM

Designed as a direct-contact initiative, LG's Lifestyle and Service on Wheels has completed a 16-city tour so far to offer product experience to consumers
Deepa Balasubramanian Jul 10, 2012 10:01 PM

The two institutions will support each other to create a pool of professional talent for the events and wedding planning industry
Deepa Balasubramanian Jul 6, 2012 7:53 PM

At Radaan, Raaman replaces Murugan. His last assignment was with AVR Talkies, where he was CEO
Deepa Balasubramanian Jul 3, 2012 6:32 PM

The TCS duo comprising Sreekanth G and Jayakanthan R won the Bangalore regionals with a total score of 55 points
Deepa Balasubramanian Jun 29, 2012 8:34 PM

Mindshare will conceptualise, design and manage Tamilnad Mercantile Bank’s presence through print, radio, TV, outdoor & online medium
Deepa Balasubramanian Jun 29, 2012 8:14 PM

Suvarna TV is looking to increase its loyal viewer base in the early prime time band of 6-7 pm with the launch ‘Cheluvi’ and ‘Pallavi Anupallavi’
Deepa Balasubramanian Jun 26, 2012 1:23 AM

Successful brands from South India such as Indian Terrain, GRT Group & Cholamandalam, etc. share success stories @Pitch CMO Summit 2012 – South
Deepa Balasubramanian Jun 25, 2012 6:36 PM

With hundreds of Royal Enfield clubs in the country, customers are the real brand ambassadors of the company, says R L Ravichandran of Eicher Motors
Deepa Balasubramanian Jun 25, 2012 6:35 PM

“Bharatmatrimony has many brand extensions due to continuous thinking of outsmarting competition,” says Murugavel Janakiraman of BharatMatrimony
Deepa Balasubramanian Jun 25, 2012 6:33 PM

Kiruba Shankar, CEO, Business Blogging says that as a blogger one should not shy from tying up with bigger brands to reach out to a larger audience
Deepa Balasubramanian Jun 25, 2012 6:28 PM

Media personalities from Andhra Pradesh talk about the imperative need for digitisation of media during a panel session at Pitch CMO Summit 2012 – South
Deepa Balasubramanian Jun 21, 2012 7:11 PM

The new-age consumers are ready to spend more than the previous generation that believed in saving money, says Shubhranshu Singh, CMO, Visa
Deepa Balasubramanian Jun 20, 2012 9:54 PM