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Authors
Radio One’s Arun Sequeira joins Fountainhead?blur=25

Sequeira will be responsible for the entire southern operations of the events company

Deepa Balasubramanian Jul 31, 2012 7:40 PM

Wizcraft, Candid score @EEMAX Awards?blur=25

In all, 67 awards were handed out across 23 categories, which included 20 Golds, 27 Silvers and 18 Bronzes, besides two special awards

Deepa Balasubramanian Jul 31, 2012 1:52 AM

Don’t follow research, follow your instinct: Ekta Kapoor?blur=25

Ekta Kapoor speaks about what change means to her and how change and gut feel have been intrinsic to Balaji Telefilms’ success

Deepa Balasubramanian Jul 30, 2012 9:21 PM

Brian Tellis re-elected EEMA President?blur=25

Atul Nath has been elected Executive Vice-President, while Vijay Arora has been elected as Secretary at EEMA’s Annual General Meet

Deepa Balasubramanian Jul 30, 2012 9:10 PM

Digital is the way to success: Martin Da Costa?blur=25

Martin Da Costa, CEO, Seventy Event Media Group, stresses on building client servicing resources to cater to last minute changes from marketers

Deepa Balasubramanian Jul 30, 2012 8:48 PM

One entity can own 2 forms of media: Rahul Khullar?blur=25

TRAI Chair sited int’l practices & said he awaits stakeholder comments to form cross media ownership regulations

Deepa Balasubramanian Jul 30, 2012 8:19 PM

TOI taps retailers with 3D Trendz in Hyderabad?blur=25

Providing advertisers, primarily retailers, with an innovative platform, The Times of India’s ‘TrendZ’ supplement in Hyderabad today has all ads in 3D

Deepa Balasubramanian Jul 14, 2012 8:23 PM

Magazines don’t compete with other media: Pradeep Gupta moderates panel?blur=25

...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan

Deepa Balasubramanian Jul 13, 2012 11:35 PM

The youth wants content that is short, crisp, niche: Kartik Iyer?blur=25

With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole

Deepa Balasubramanian Jul 13, 2012 11:25 PM

Choosing a relevant platform is imperative: Vasantha Kumar?blur=25

A brand needs to be impactful and creative if it wants to be noticeable in the marketplace, says the India South Asia Brand and Communications Leader of IBM

Deepa Balasubramanian Jul 13, 2012 11:14 PM

Magazines help being creative & innovative: GV Krishnan?blur=25

One can be crisp, sharp and innovative when delivering a message through the magazine medium, says the Executive Director of Lowe Lintas and Partners

Deepa Balasubramanian Jul 13, 2012 9:21 PM

Magazines bind consumers: Mohit Joshi?blur=25

The 3Ts – Talk, Think and Trust are integral to brand building. This is true even for magazines, says the Managing Director of MPG India

Deepa Balasubramanian Jul 13, 2012 9:19 PM

Quality, reach & readership make magazines effective: Shailesh Chaturvedi?blur=25

When one advertises in a medium that is trustworthy, the opportunities for the brand to stay relevant also increase, says the MD & CEO of Tommy Hilfiger Apparels India

Deepa Balasubramanian Jul 13, 2012 12:26 AM

Myntra's heady 'Cocktail'?blur=25

This association with Bollywood, manifested in the form of a TVC, marks a first for Myntra.com

Deepa Balasubramanian Jul 12, 2012 8:03 PM

LG's on-ground bid to offer experience?blur=25

Designed as a direct-contact initiative, LG's Lifestyle and Service on Wheels has completed a 16-city tour so far to offer product experience to consumers

Deepa Balasubramanian Jul 10, 2012 10:01 PM

Rachnoutsav Academy, Leeds Univ in strategic pact?blur=25

The two institutions will support each other to create a pool of professional talent for the events and wedding planning industry

Deepa Balasubramanian Jul 6, 2012 7:53 PM

Radaan Mediaworks ropes in Murali Raaman as CEO?blur=25

At Radaan, Raaman replaces Murugan. His last assignment was with AVR Talkies, where he was CEO

Deepa Balasubramanian Jul 3, 2012 6:32 PM

Amar Ujala MQ 2012: Team TCS wins Bangalore round?blur=25

The TCS duo comprising Sreekanth G and Jayakanthan R won the Bangalore regionals with a total score of 55 points

Deepa Balasubramanian Jun 29, 2012 8:34 PM

Tamilnad Mercantile Bank appoints Mindshare?blur=25

Mindshare will conceptualise, design and manage Tamilnad Mercantile Bank’s presence through print, radio, TV, outdoor & online medium

Deepa Balasubramanian Jun 29, 2012 8:14 PM

Suvarna TV beefs up fiction line-up with 2 new shows?blur=25

Suvarna TV is looking to increase its loyal viewer base in the early prime time band of 6-7 pm with the launch ‘Cheluvi’ and ‘Pallavi Anupallavi’

Deepa Balasubramanian Jun 26, 2012 1:23 AM

South India brands are going national?blur=25

Successful brands from South India such as Indian Terrain, GRT Group & Cholamandalam, etc. share  success stories @Pitch CMO Summit 2012 – South

Deepa Balasubramanian Jun 25, 2012 6:36 PM

“Customers own brand Royal Enfield more than the Co.”?blur=25

With hundreds of Royal Enfield clubs in the country, customers are the real brand ambassadors of the company, says R L Ravichandran of Eicher Motors

Deepa Balasubramanian Jun 25, 2012 6:35 PM

“Keep thinking & keep implementing”?blur=25

“Bharatmatrimony has many brand extensions due to continuous thinking of outsmarting competition,” says Murugavel Janakiraman of BharatMatrimony

Deepa Balasubramanian Jun 25, 2012 6:33 PM

“Piggyback on a bigger brand & own the space”?blur=25

Kiruba Shankar, CEO, Business Blogging says that as a blogger one should not shy from tying up with bigger brands to reach out to a larger audience

Deepa Balasubramanian Jun 25, 2012 6:28 PM

Digitisation will get national advertisers to regional media: Andhra media industry?blur=25

Media personalities from Andhra Pradesh talk about the imperative need for digitisation of media during a panel session at Pitch CMO Summit 2012 – South

Deepa Balasubramanian Jun 21, 2012 7:11 PM

New age consumer not shying from spending: Shubhranshu Singh?blur=25

The new-age consumers are ready to spend more than the previous generation that believed in saving money, says Shubhranshu Singh, CMO, Visa

Deepa Balasubramanian Jun 20, 2012 9:54 PM