`Date-wise News`

GoI launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

The ad campaign has been conceptualised and executed by DDB Mudra North along with The International Union against TB and Lung Disease

exchange4media Staff Apr 19, 2017 5:54 PM

WWE appoints Sheetesh Srivastava as VP and GM in India

Srivastava will work with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising

exchange4media Staff Apr 19, 2017 4:46 PM

This cricket season, Officer’s Choice Blue salutes unsung heroes of the game

The inspiring ad aims to applaud and acknowledge the passion, hard work and dedication that groundsmen show towards their job, which mostly goes unrecognised

exchange4media Staff Apr 19, 2017 4:39 PM

Neo Sports acquires broadcast rights for one of the largest MMA events in Asia

Bahrain’s Brave Combat Federation will host its fifth edition on April 23 in Mumbai

exchange4media Staff Apr 19, 2017 4:37 PM

Great Big Story partners with Korean Air for new series on South Korea's street culture

The nine-part editorial series is accompanied by a branded content partnership established by CNN International Commercial (CNNIC) with Korean Air

exchange4media Staff Apr 19, 2017 1:53 PM

C1X brings Gokul Rajaram on its Advisory Board

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

exchange4media Staff Apr 19, 2017 12:25 PM

Arnab Goswami receives legal threat from leading media group

Goswami has received a legal threat from a leading media group, to which he has responded publicly on Republic TV’s Facebook page

exchange4media Staff Apr 19, 2017 11:59 AM

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements

exchange4media Staff Apr 19, 2017 10:34 AM

FCB Ulka launches Bushfire, a highly hybridized service for start-ups

Bushfire is a new kind of marketing and communications agency equipped to provide start-ups with all the services they would require in a menu format

exchange4media Staff Apr 19, 2017 9:16 AM

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

Manav Sethi Apr 19, 2017 9:05 AM

How Indian Express Online intends to welcome the new financial year...

Word has emerged from within the organisation that IE Online will launch two more websites shortly, namely, Evesilly.com and Hindom.com.

Saif Ahmad Khan Apr 19, 2017 8:46 AM

CNBC TV18, Times Now slug it out as BARC updates universe

In a surprising development, CNBC TV18 has toppled Times Now from the position of the most watched English news channel in the country

Saif Ahmad Khan Apr 19, 2017 8:30 AM

Cannes Lions launches 2017 Young Lions Health Award

The award has been launched in association with UNICEF and "la Caixa" Foundation

exchange4media Staff Apr 19, 2017 8:27 AM

'Cartons Le Aao, Classroom Banao' urges Mumbaikars to recycle used Tetra Pak cartons

Tetra Pak has tied up with McCann Health India for this multi-city recycling initiative

exchange4media Staff Apr 19, 2017 8:10 AM

Agencies need diversity to understand the market: Jane Lin-Baden, CEO, Isobar APAC

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

Abhinn Shreshtha Apr 19, 2017 8:00 AM