`Authors`

Abhinn Shreshtha

abhinn@exchange4media.com @Abhinn Shreshtha

“Real time marketing is about marketing with relevance”

Real time marketing allows marketers access to their consumers at times when they would be most receptive to the brand messages in new & creative ways, says Simon Ruparelia, Head – Digital, APAC, GolinHarris

Abhinn Shreshtha May 10, 2014 12:00 PM

Can Twitter's MoPub topple Facebook as advertisers' favourite?

With Twitter launching the MoPub platform for programmatic buying of native ads on mobile, the mobile advertising ecosystem has expanded. Experts analyse the developments and effects

Abhinn Shreshtha May 1, 2014 9:40 AM

Youth Quotient: All that's standing between your imagination and reality is a code : Sheetal Vanwari

Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate

Abhinn Shreshtha May 1, 2014 8:00 AM

FM Phase III auctions set for October?

Ministry of Information and Broadcasting has requested for bids from e-auctioneers to conduct the Phase III auctions of FM radio. Sources say that the auction process is likely to be held in October this year

Abhinn Shreshtha May 1, 2014 7:53 AM

OOH must offer transparency in pricing: Chandan Deep Singh Dang

OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, says Chandan Deep Singh Dang, CMO, Tupperware India

Abhinn Shreshtha Apr 29, 2014 8:12 AM

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM