Authors
Unprecedented ad spend, aggressive discounts by e-commerce giants leads to government scrutiny; several brands issue cautionary notes to consumers as demand for a regulatory authority gathers steam
Abhinn Shreshtha Oct 9, 2014 7:59 AM
Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment Limited
Abhinn Shreshtha Oct 9, 2014 7:49 AM
The e-commerce veteran claims it made no attempts to divert traffic from Flipkart on October 6, and was not affected by the sale event, what with a 100 per cent increase in sales over the previous day
Abhinn Shreshtha Oct 8, 2014 8:08 AM
Flipkart's ambitious sale has been a talking point - not only for the technical glitches, but also for the lessons in handling social media and consumer behaviour
Abhinn Shreshtha Oct 8, 2014 8:06 AM
Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival
Abhinn Shreshtha Oct 7, 2014 10:19 AM
Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival
Abhinn Shreshtha Oct 7, 2014 8:03 AM
Aggressive promotional campaigns kick start festive season with e-commerce players offering discounts and deals
Abhinn Shreshtha Oct 6, 2014 7:44 AM
RevX, like its earlier iteration, is a demand side platform (DSP). However, it now comes with Facebook's Custom Audiences and Website Custom Audiences capabilities
Abhinn Shreshtha Oct 1, 2014 3:39 PM
Sakhuja, Global CEO of Maxus, questioned why the industry should be happy with spending only eight per cent on digital; Karthi Marshan, Head (Marketing) of Kotak Mahindra
Abhinn Shreshtha Oct 1, 2014 8:15 AM
But the internet media company plans to gain initial traction with stories about Bollywood, cricket and politics, while adhering to its strict policy of 'no click baits', says Scott Lamb, VP- International
Abhinn Shreshtha Sep 30, 2014 12:50 PM
But the internet media company plans to gain initial traction with stories about Bollywood, cricket and politics, while adhering to its strict policy of 'no click baits', says Scott Lamb, VP- International
Abhinn Shreshtha Sep 30, 2014 8:08 AM
The $175 million acquisition of Bizo this year could be an important step for the B2B network as it now has the ability to target relevant ads for users both on its own platform
Abhinn Shreshtha Sep 29, 2014 7:55 AM
The Chennai-based French company is making the transition from technology to digital with new teams in Mumbai, Delhi and Bangalore
Abhinn Shreshtha Sep 26, 2014 9:50 AM
The Chennai-based French company is making the transition from technology to digital with new teams in Mumbai, Delhi and Bangalore
Abhinn Shreshtha Sep 26, 2014 7:59 AM
Mobiles and social media have changed the profile of the consumer and the way he engages with shaadi.com, says Gourav Rakshit, President and COO of the matrimonial portal
Abhinn Shreshtha Sep 25, 2014 10:04 AM
Mobiles and social media have changed the profile of the consumer and the way he engages with shaadi.com, says Gourav Rakshit, President and COO of the matrimonial portal
Abhinn Shreshtha Sep 25, 2014 8:00 AM
The social networking platform has added a new update to its News Feed to show relevant content at the right time, making it even more attractive for marketers and brands, and throwing a direct challenge to Twitter perhaps
Abhinn Shreshtha Sep 24, 2014 8:13 AM
The social media platform's latest survey suggests 61 per cent of its users are ready to pick up shopping ideas from here, while 84 per cent said they would shop for brands they follow on Twitter. But not everyone is buying the argument yet
Abhinn Shreshtha Sep 22, 2014 9:48 AM
The social media platform's latest survey suggests 61 per cent of its users are ready to pick up shopping ideas from here, while 84 per cent said they would shop for brands they follow on Twitter. But not everyone is buying the argument yet
Abhinn Shreshtha Sep 22, 2014 8:40 AM
An empanelled newsreader for Doordarshan has been debarred from service after reading Chinese president Xi Jinping’s name wrong
Abhinn Shreshtha Sep 20, 2014 7:39 PM
The influential social media consultant spoke to exchange4media about what brands should avoid doing on social media, the importance of being creative and inspiring humanity
Abhinn Shreshtha Sep 19, 2014 8:18 AM
The FM channel has undertaken a new brand campaign to remain relevant to listeners, include brands and advertisers and reworked its content strategy to prepare for the
Abhinn Shreshtha Sep 18, 2014 8:26 AM
The country, says the tech giant's General Manager, Advertising and Online, APAC, is also one of the first markets where Microsoft will be launching its new advertising platform
Abhinn Shreshtha Sep 16, 2014 8:39 AM
Speaking at the MMA India Forum 2014, Adam Anger, General Manager, Asia Pacific of Microsoft Advertising, explored how brands can leverage data and insights to create immersive experiences that reach consumers in the moments that matter most to them
Abhinn Shreshtha Sep 15, 2014 8:13 AM
In his keynote speech at the India edition of the MMA Forum 2014, Ashutosh Srivastava, Chairman and Chief Executive Officer Asia Pacific and Global Growth Markets at Mindshare urged marketers that mobile was the medium that they needed to invest in today
Abhinn Shreshtha Sep 12, 2014 8:27 AM
No, say industry experts, who give a thumbs up to the analytics tool that has turned the platform into a one-stop solution for both organic campaigns and paid promotions
Abhinn Shreshtha Sep 11, 2014 10:02 AM
No, say industry experts, who give a thumbs up to the analytics tool that has turned the platform into a one-stop solution for both organic campaigns and paid promotions
Abhinn Shreshtha Sep 11, 2014 8:11 AM
It's a great start to the season of big spends for radio operators who are expecting a robust hike in ad revenues compared to last year
Abhinn Shreshtha Sep 10, 2014 8:07 AM
The PM's televised address to students was hotly debated on social media, with more than 50 per cent negative mentions on Twitter
Abhinn Shreshtha Sep 9, 2014 8:05 AM
The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams
Abhinn Shreshtha Sep 8, 2014 7:49 AM
TOP STORIES
