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When Aaj Tak journalist Akshay Singh died in mysterious circumstances while investigating the Vyapam scam, the incident brought the insidious nature of the events surrounding the scam to popular attention, giving rise to the question of the safety of Indian journalists
Abhinn Shreshtha Jul 13, 2015 10:22 AM
When Aaj Tak journalist Akshay Singh died in mysterious circumstances while investigating the Vyapam scam, the incident brought the insidious nature of the events surrounding the scam to popular attention, giving rise to the question of the safety of Indian journalists
Abhinn Shreshtha Jul 13, 2015 8:17 AM
“There will always be friction in politics. Some people will try to stop it, some will try to pass it. I feel the GST Bill is very important and it is likely to be passed in the monsoon session,” said Arun Jaitley in a Doordarshan interview
Abhinn Shreshtha Jul 10, 2015 10:10 AM
Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen
Abhinn Shreshtha Jul 10, 2015 8:40 AM
“There will always be friction in politics. Some people will try to stop it, some will try to pass it. I feel the GST Bill is very important and it is likely to be passed in the monsoon session,” said Arun Jaitley in a Doordarshan interview
Abhinn Shreshtha Jul 10, 2015 8:28 AM
Pro Kabaddi League prepares for new season amidst increased advertiser interest but digital ads are still to find takers, say media planners. As of now, it seems only the associate sponsors will be the ones present on online properties like Starsports.com and Hotstar, but this might change as deals get finalised closer to the event
Abhinn Shreshtha Jul 9, 2015 8:05 AM
The social networking newbie is taking on the alpha male of the pack by buying ad space on Facebook and using it to poke fun at the platform and its highly targeted approach
Abhinn Shreshtha Jul 7, 2015 8:29 AM
The Home Ministry’s delay in passing security clearance to Sun TV has led to further delay in Phase III auctions. However, sources indicate that a decision is likely by end of this week and rumours suggest that we could see a favourable compromise between the embattled parties
Abhinn Shreshtha Jul 7, 2015 8:24 AM
The government's push to drive the Digital India initiative has already earned the support of industrialists and the announcement of Digital India Week has also generated ample buzz on social media
Abhinn Shreshtha Jul 6, 2015 7:55 AM
Taranjeet Singh, Business Head at Twitter India says the company is seeing triple digital growth in terms of user base and revenue and this growth is expected to continue in the coming year
Abhinn Shreshtha Jul 3, 2015 8:05 AM
Arnab Goswami, President (News) and Editor-in-Chief of Times Now and ET Now, talks about the digital revolution at Twitter-organized #RiseWithTwitter
Abhinn Shreshtha Jul 1, 2015 8:02 AM
Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to a report by Simplify360
Abhinn Shreshtha Jun 29, 2015 9:46 AM
Twitter, which saw CEO Dick Costolo resign last month is still to appoint a long-term CEO. With rumors of companies interested in snapping up the microblogging network doing the rounds even before Costolo's surprising decision, Twitter needs to step up its efforts to find a solution
Abhinn Shreshtha Jun 29, 2015 7:50 AM
Part of the money will be raised through an investment by ace investor Rakesh Jhunjhunwala to the tune of Rs 25 crore
Abhinn Shreshtha Jun 25, 2015 3:37 PM
Minister of Information and Broadcasting, Arun Jaitley has the unenviable task of deciding the fate of the Sun TV Network, which includes 33 TV channels and 45 radio stations under the brands RED FM and Suryan FM, once he is back from the US on June 27
Abhinn Shreshtha Jun 24, 2015 6:12 PM
The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years
Abhinn Shreshtha Jun 17, 2015 8:12 AM
“At some point community radio will start picking up and this will largely be funded by the large FMCGs who want to reach out to small villages and tier 4 cities,” says Ashish Pherwani, Partner (Advisory Services) at Ernst & Young, as he talks about the radio ecosystem which is one of his focus areas
Abhinn Shreshtha Jun 16, 2015 9:28 AM
Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?
Abhinn Shreshtha Jun 15, 2015 8:03 AM
Radio fraternity has pledged its support to Sun TV-owned RED FM and Suryan FM which have been denied security clearance by Home Ministry. It is estimated that the govt stands to lose more than Rs 400 crore in migration and bidding revenue if RED FM and Suryan FM are not allowed to participate in Phase III auctions
Abhinn Shreshtha Jun 12, 2015 7:59 AM
Nestlé's current quandary might just show that Indian brands have a long way to go when it comes to social ORM. Surprisingly enough, Nestlé took a long time to come out with a proper response despite nearly 19,000 mentions since the controversy broke
Abhinn Shreshtha Jun 11, 2015 8:08 AM
In 2014, the e-commerce sector spent between Rs 900-1,200 crore. Will 2015 see a repeat of this? There are two schools of thought with equally convincing arguments
Abhinn Shreshtha Jun 5, 2015 8:07 AM
Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a slew of new products
Abhinn Shreshtha Jun 3, 2015 8:13 AM
"Digital companies have an unbiased perspective towards brands," says Ashish Virmani, AVP (Marketing) of Freecharge as he explains the company's strategy to increase digital video content to reach youth
Abhinn Shreshtha Jun 2, 2015 10:01 AM
"Digital companies have an unbiased perspective towards brands," says Ashish Virmani, AVP (Marketing) of Freecharge as he explains the company's strategy to increase digital video content to reach youth
Abhinn Shreshtha Jun 2, 2015 8:02 AM
2015 was to be the year when radio was expected to reach the next level of growth, but with constant delays in the auction, there is no resolution in sight for the industry as of now
Abhinn Shreshtha Jun 1, 2015 7:59 AM
Tomi Ahonen, who is considered one of the foremost experts in mobile, talks about the future of mobile and whether India is on the right track in the mobile ecosystem
Abhinn Shreshtha May 28, 2015 8:24 AM
Rahul Golecha, Co-founder at Videogram, describes it as a combination of Google and SoundCloud, but for videos. Since the platform collects demographic and geographic data, the advertiser can easily decide which segment within the video will provide it the most traction
Abhinn Shreshtha May 27, 2015 9:04 AM
"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit
Abhinn Shreshtha May 23, 2015 8:55 AM
The digital video scene is expanding; horizontally and vertically. It's not only about business but how to create a long lasting relationship with the consumer. #fame is one among a multitude of Indian companies trying to crack the code to success. We speak to Puneet Johar, Co-founder and CEO of TO THE NEW and Saket Saurabh, CEO of #fame; the digital content initiative of TTN
Abhinn Shreshtha May 22, 2015 8:39 AM
The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to
Abhinn Shreshtha May 19, 2015 8:37 AM
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