Date-wise News

The last five years have witnessed a number of upscale luxury brands making their way to the Indian market. Consistent growth rates in their product category have fuelled the demand for more aspirational brands. With their ‘elevated’ distinctive positioning, aspirational brands inspire (or woo) discerning consumers to upgrade themselves by ‘indulging’ in the upscale imagery, price, taste and preference.

exchange4media Staff Apr 1, 2005 3:30 PM

By now, you’ve seen the movie. The Fockers (amongst their other quirks and kinks) celebrate all ‘achievements’ of their son, Gaylord, a male nurse. An entire wall in their house is devoted to these recognitions: even Gaylord’s coming tenth in a competition.

exchange4media Staff Apr 1, 2005 3:27 PM

Liril, the toilet soap brand from Hindustan Lever Ltd, is expected to stir up some excitement in the soaps category by releasing a new advertising campaign following its lime variant re-launch. The new Liril Soft Aloe Vera and Lemon campaign will be aired from April 1, and will focus on naughty intimacies among married couples instead of the erstwhile iconic `waterfall' campaigns.

exchange4media Staff Apr 1, 2005 8:14 AM

The "nutrition and wellness" segment is poised for a big leap with both the fast moving health goods (FMHG) and fast moving consumer goods (FMCG) companies upping the ante.

exchange4media Staff Apr 1, 2005 8:13 AM

S Ramadorai, CEO, Tata Consultancy Services (TCS), is the new Chairman of NASSCOM for 2005-06. B Ramalinga Raju, Chairman, Satyam Computer Services, has been appointed Vice-chairman.

exchange4media Staff Apr 1, 2005 8:12 AM

Next Gen Publishing, a company recently set up by the Forbes Group and HDFC, has announced the launch of its first niche magazine 'Smart Photography' targeted at photography enthusiasts.

exchange4media Staff Apr 1, 2005 8:11 AM

Starting Sunday (April 3), Zee News will air a new weekly travel show 'Raahi Matwale' on the 12.30 pm slot.

exchange4media Staff Apr 1, 2005 8:10 AM

Rural marketing in India gets serious with the formation of Rural Marketing Agencies Association of India (RMAAI) in Mumbai today. This is the first ever association of rural marketing specialists.

exchange4media Staff Apr 1, 2005 8:09 AM

Aaren Initiative, the outdoor company of Lintas India's Integrated Marketing Action Group, has bagged six new business accounts in the last three weeks. These include the outdoor business from the newly-launched CNBC's Awaaz Channel, Sutherland, Indus League, Dena Bank and Tata Indicom (TN Circle).

exchange4media Staff Apr 1, 2005 8:08 AM

Hungama.com has entered into a strategic alliance with the Radiate Group. The Radiate group is a network of agencies across 60 countries, each specialising in various disciplines of promotions marketing.

exchange4media Staff Apr 1, 2005 8:07 AM

It's not a matter of small significance that the 41st issue (April 4-10, 2005) of 'Impact' coincides with the most significant annual event for India's advertising, marketing and media fraternity -- FICCI Frames 2005. And there is a new editor at the helm, Anant Rangaswami.

exchange4media Staff Apr 1, 2005 8:06 AM

Barun Das, Associate Publisher at the Business Group of the India Today group has put in his papers and is moving into a new role outside the group. Das has been with Business Today for almost 5 years and was looking after both marketing and advertising sales. Pallav Moitra will be replacing him as Associate Publisher - Impact.

exchange4media Staff Apr 1, 2005 8:05 AM

Channel 7, the new entrant in the television news space, has made its debut with four breaking news in the first two days of being on-air. It was the first to bring to viewers the crash of the Jindals' private helicopter near Saharanpur. It was also the first to break the news about the cancellation of the India-Pakistan ODI scheduled to be played in Delhi on April 17.

exchange4media Staff Apr 1, 2005 8:04 AM

Zee Business is adding muscle to its programming by lining up five new innovative shows for launch in the first week of April. It also revamping its stock market coverage for which it has roped in Vivek Bharti, former editor of The Economic Times, and Shireen Sethi as anchors.

exchange4media Staff Apr 1, 2005 8:03 AM

M Venkataraman, who joined as President, Deccan Chronicle, from The Times of India Group recently (reported by exchange4media on March 11, 2005), is learnt to have left the publication. Reliable sources inform that he parted ways with Deccan Chronicle about a week ago.

exchange4media Staff Apr 1, 2005 8:02 AM

Tata Tea has been quick to decide on who will be its media partner. While all the presentations culminated yesterday, the company has zeroed in on Madison Media to handle its media duties. The account is worth around Rs 20 crore. The other agencies in the fray were the incumbent The Media Edge, Mediaedge:cia and Starcom.

exchange4media Staff Apr 1, 2005 8:00 AM