Date-wise News

For the promo and marketing departments at TV channels, this is the big one. Forget about whether the show succeeded or tanked, forget about TAM and the effective rates. PROMAX is their day in the sun, when they know what professionals think of their work. The event turned out to be a poor ambassador for the globally renowned PROMAX, with top billed speakers staying away from the proceedings.

exchange4media Staff Jul 17, 2005 11:17 AM

The freebie fest continues for Mumbai readers. July 14 is when the Mumbai edition of the Hindustan Times (HT) is born (sharing a birthday with Polly Bergen and Victoria Ingrid Alicea Desiree — so the HT Style informs us), and you get more than a newspaper.

exchange4media Staff Jul 17, 2005 11:12 AM