Date-wise News

Mona Jain has decided to quit Cheil Communications to join ZenithOptimedia as Executive Vice-President, Media Buying and Diversified Services, from November 1.

exchange4media Staff Sep 30, 2005 7:29 PM

Guruprasad Rao, Business Director at GroupM and Head of Motivator, is set to join Network. Confirming the news, Vinod Nair, CEO of Network Advertising, said Rao will join in the first week of October as Vice-President, and will head media. Rao will report to Vinod Nair.

exchange4media Staff Sep 30, 2005 12:38 PM

Named by Advertising Age as one of the 'Global Power 100' in 2002, (an honour he says he doesn't care for much) Gavin Heron, MD, TBWA Shanghai, can safely boast of being a seasoned global advertising professional, having worked with TBWA in South Africa, London, Hong Kong and now Shanghai.

exchange4media Staff Sep 30, 2005 10:35 AM

"We don't want to release a normal ad. We want an innovation. What can you guys do?" Print advertisers: here’s how to innovate

exchange4media Staff Sep 30, 2005 10:31 AM

With service providers offering incredibly low call rates, mobile phone users are indeed a pampered lot. The latest to join the fray is Spice Telecom, which is offering subscribers calls at one paise per minute to any two Spice numbers between 11 pm and 6 am.

exchange4media Staff Sep 30, 2005 8:16 AM

With a financial restructuring package in place, Timex India has cleared the decks for retail expansion and is bringing in at least three brands from its international portfolio.

exchange4media Staff Sep 30, 2005 8:15 AM

News channel India TV and Punjab Kesari have tied up with mobile marketing and content solutions company Mobile2win (M2W) to garner increased viewership and interaction and thus provide a true and authentic picture of India.

exchange4media Staff Sep 30, 2005 8:13 AM

India may soon become the second country to see the launch of satellite TV channels designed specifically for mobile phones. Dutch company Irdeto, part of a five-member consortium, that rolled out the first satellite-TV-over-the-cellphone service in South Korea five months ago, has reported “encouraging response” to the idea from Indian content owners and mobile service providers.

exchange4media Staff Sep 30, 2005 8:12 AM

Yamaha Motor India, the wholly owned subsidiary of Yamaha Motor Co Ltd, Japan, has announced that it has spun off its sales and marketing division to form Yamaha Motor India Sales (Pvt) Ltd. The company will focus on domestic sales, marketing and after-sales services.

exchange4media Staff Sep 30, 2005 8:10 AM

In a major strategic shift, Doordarshan has decided to shed its image of a mere airtime seller and has started co-producing and marketing its programmes. The upcoming first ever reality show, ‘Kalakaarz’, on DD National is a case in point.

exchange4media Staff Sep 30, 2005 8:09 AM

The Union government will shortly initiative a broadcast regulation act to improve and regulate the television content space. Besides, the Union information & broadcasting ministry has proposed uplinking, down-linking and DTH guidelines for satellite television, which are awaiting the Cabinet's approval.

exchange4media Staff Sep 30, 2005 8:08 AM

Close on the heels of the overwhelming success received from both readers and advertisers for its Jaipur centric magazine called 'Metro 141', 'Rajasthan Patrika' has now launched two new magazines in Jodhpur and Udaipur as well.

exchange4media Staff Sep 30, 2005 8:06 AM

The Indian Newspaper Society has just completed the election process for its new council for 2005-06. Malayala Manorama’s Jacob Mathew is the new President. He takes over from Pradeep Guha. Rajasthan Patrika’s MD, Gulab Kothari, is the new Deputy President, Eenadu’s I Venkat is Vice-President and Jagran’s M M Gupta is Treasurer.

exchange4media Staff Sep 30, 2005 8:05 AM

Euro RSCG’s Chennai office has bagged the creative and media duties for Areeba, a men’s wear brand from Chennai-based Wooltop Weaves. The Areeba range is scheduled for formal launch in the Indian market in October 2005.

exchange4media Staff Sep 30, 2005 8:04 AM

Close on the heels of winning a Winged Gold Statue at the London International Advertising Awards (LIAA) last year, JWT Bangalore has done it again. This time, it’s for two brands – Dockers and Kingfisher. Both the entities have received a Finalist Notification at the London International Advertising Awards this year.

exchange4media Staff Sep 30, 2005 8:03 AM

The Sun Network’s takeover of the Dinakaran group took visible effect with eveninger ‘Tamil Murasu’ being re-launched in Chennai last Monday in a tabloid format at a price of Rs 2. Company officials peg the current circulation to be 1.3 lakh copies.

exchange4media Staff Sep 30, 2005 8:01 AM

R K Swamy BBDO has launched ‘Collage’, a speciality-consulting group in the area of branding, design and creative services. Pankaj Mridul, who headed Contract Advertising’s Delhi operations in his previous assignment, will head Collage. This marks his return to the group, having been with the agency for six years from 1997 to 2003.

exchange4media Staff Sep 30, 2005 8:00 AM

<p align=justify>“The debate over editor is king or the marketing manager is king is a phoney debate; it doesn’t exist because no editor will tell you that selling is not important. That there is a war between the editorial and marketing departments is phoney too…However, the real test for the media is the test of editorial credibility and how we reinvent ourselves. The industry is at a crossroads. I am not just talking about the magazine business -- I am talking about the entire media industry.”

exchange4media Staff Sep 30, 2005 12:00 AM