Date-wise News

GroupM launches new publication - Media Landscapes

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Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands

exchange4media Staff Oct 29, 2019 6:28 PM

Cannes Lions introduces Creative Business Transformation Lions & refreshes PR Lions

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Announces 2020 Content Agenda with focus on 8 industry-driven themes

exchange4media Staff Oct 29, 2019 12:19 PM

COLORS Tamil to host Kodeeswari, an all-women game show

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The Tamil version of game show ‘Who Wants To Be A Millionaire’ will be hosted by Radikaa Sarathkumar

exchange4media Staff Oct 29, 2019 11:45 AM

France’s Banijay Group enters into a deal to buy Endemol Shine Group

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On acquisition, Banijay Group will own almost 200 production companies in 23 territories and the rights for close to 100,000 hours of content

exchange4media Staff Oct 29, 2019 9:43 AM

Brands preach, teach and stay quirky this Diwali on social media

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exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

TVCs that stood out from the clutter this Diwali

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'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

Why AAP is going big on OOH advertising for Delhi polls

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While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well

Anjali Thakur Oct 29, 2019 8:49 AM

BARC Week 42: Zee Kannada, Asianet, Star Maa, Sun TV lead in South

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Sun TV, with 908 million impressions, retained its second position among top 10 channel in the across genre category among all platforms

exchange4media Staff Oct 29, 2019 8:49 AM

Brands that adapt early to Voice will have an advantage: Niraj Ruparel, Mindshare India

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Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience

Shikha Paliwal Oct 29, 2019 8:37 AM

Manyavar unveils #DiwaliWaliFeeling campaign with Amitabh Bachchan

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The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

Auto ad volumes in Print down to 13% in Q2 from 17% in Q1: TAM AdEx

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Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

#AssemblyElections2019 saw Twitter stay abuzz with 3.2 mn tweets in a month

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The top re-tweeted posts were of PM Narendra Modi announcing his campaigning details for Maharashtra and Salman Khan’s tweet urging people to vote

exchange4media Staff Oct 29, 2019 8:19 AM