Account-Movement
Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.
Tata Motors Ltd has assigned the media duties of its Sumo vehicle to Lodestar Universal. Prior to this development, Maxus India had handled the Sumo business. The media buying accounts of the separate brands of Tata Motors have been handled by Lodestar Media and GroupM’s Maxus India.
CavinKare has appointed Rediffusion Y&R Chennai to develop the new communication campaign for its fruit juice brand Maa on a project basis. The development has been confirmed by Davinder Singh, Business Head - Beverages, CavinKare. With this CavinKare is moving out of the AoR system by breaking its works into projects. The account was being handled by Bates 141 Chennai, which had bagged the business in March 2009.
The Unique Identification Authority of India (UIDAI), which unveiled its new brand name – ‘Aadhaar’ – and logo last month, is now scouting for an agency to handle its creative and media duties. The pitch was called last week and it is known that agencies like Span Communications, Lowe, Rediffusion Y&R, Dentsu and Percept are in the fray for the business. Industry sources have pegged the account size at over Rs 100 crore.
Vizeum, belonging to Aegis Media Group, has bagged Credila Financial Services, an HDFC Limited Venture. Credila is a leader in the education loan segment and exclusively focused on this area. The company has aggressive growth plans and intends to spend over Rs 10 crore in advertising and brand building.
Abbott, the global broad-based health care company, has appointed Ignitee Digital Solutions Pvt Ltd as the online agency for their brand Digene. The agency has started with the online media and the activity has commenced about two days ago.
Jaypee Greens, the infrastructure and industrial conglomerate, has decided on Pencil Inc to handle the 360 degree advertising for its ‘Golf and Spa Resort’ project. The pitch was called in March and the decision came in the first week of May. McCann Erickson, Oxygen Communication, Dentsu, and Green Goose were among the agencies that were vying for the business, which ultimately has gone to Pencil.
LIC Mutual Fund is on the lookout for creative and media partners. Pitching for the business are the empanelled agencies of Life Insurance Corporation (LIC) of India – RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business.
Equinox, a division of ZenithOptimedia, has been assigned the media duties for Mitsubishi’s portfolio in India, including Outlander, Lancer, Cedia, Pajero and Montero. The win comes on the back of a multi-agency pitch. Senior sources close to the development have confirmed the win and pegged the account size at Rs 30 crore. Contract Advertising remains the creative agency for Mitsubishi.
It is known from sources close to the development that International Cricket Council (ICC) has decided to go with Ogilvy Mumbai to handle the 360-degree advertising for World Cup 2011, which is slated to be jointly held at three venues – India, Sri Lanka and Bangladesh. It is learnt that the communication was sent to agencies via email by ICC. The account size is estimated to be upwards of Rs 250 crore.
Spice has appointed Ogilvy to handle the creative duties of its mobility businesses comprising handsets & devices (Spice Mobiles), telecom retail (Spice Hotspot) and mobile VAS (Spice Digital). The win comes on the back of a multi-agency pitch involving leading agencies, including Lowe Lintas, Draftfcb+Ulka, Publicis, Bates141, Everest, Capital and incumbent agency Contract, besides Ogilvy. The pitch process had kicked off in February-end and was concluded by mid-April.
Surya Brasil has chosen Noshe Oceanic Pvt Ltd to handle its 360 degree advertising as the organic cosmetic brand enters the Indian market. Anupama Mehrotra, Vice President, Noshe Oceanic, has confirmed the win.
The Great Indian Nautanki Pvt Ltd. has opted for ZenithOptimedia as the media agency for Kingdom of Dreams, a concept where India’s mystic values and culture meet new-age technology, which is to be promoted by Wizcraft International Entertainment.
Close on the heels of calling for a creative pitch, Reliance Communications India (RComm) is now on the lookout for an OOH partner for its GSM and CDMA mobile business. The OOH business is pegged in the region of Rs 50-70 crore. In the fray are Platinum (Madison outdoor group), Primesite, Milestone Brandcomm and GroupM (Kinetic group).
Air Asia, the Malaysian low-cost airline, has retained Carat Media Services for its media duties and the agency will continue to handle their business in the Indian Sub-continent and Taiwan.
Reliance Communications India has called for a creative pitch for its GSM and CDMA mobile business. The business is estimated to be upwards of Rs 200 crore. It is learnt that the agencies taking part in the pitch include DDB Mudra, JWT and incumbent agency Cartwheel. The media business for Reliance Communications is being handled by Mudra Max. Senior sources close to the development have confirmed the news.
In keeping with the recent spate of account wins, Equus Red Cell has added another account to its portfolio – PA Time Industries’ Maxima Watches. The win comes on the back of a closely fought creative pitch that lasted a month and involved more than four agencies. Saatchi & Saatchi was the incumbent agency.
UltraTech Cement, part of the Aditya Birla Group, has called for a creative pitch that has seen the participation of agencies such as Lowe Lintas, McCann Erickson, JWT and Mudra, among others. Interface Advertising is the incumbent agency.
Wynn Telecom, which recently announced its foray into mobile handset business under brand ‘Wynncom’ has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising have been appointed as media agencies. Wynncom officials confirmed the development to exchange4media. The marketing budget is in excess of Rs 30 crore.
National carrier Air India has reportedly narrowed down its search for creative agencies to four following a multi-agency pitch. The strong contenders in the race to be empanelled include DraftFCB Ulka, RK Swamy BBDO, Mudra and Lowe Lintas. It maybe recalled that in July 2009, Air India had called for the initial round of the pitch, while in October 2009, the final rounds had taken place.
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