Account-Movement
RK Swamy BBDO Mumbai has won the creative duties of CMS Computers following a multi-agency pitch. Senior sources close to the development have confirmed the news. So far, the advertising for CMS Computers, which was established 20 years’ back, was being handled in-house, and this is the first time that the company has hired an ad agency. The pitch was called for in February 2010 and involved two rounds of presentations.
Kohler India has appointed Leo Burnett Delhi as its creative agency following a multi-agency pitch where prominent advertising agencies of Delhi had participated.
Kohler India has appointed Leo Burnett Delhi as its creative agency following a multi-agency pitch where prominent advertising agencies of Delhi had participated.
Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.
Emami Group has forayed into the food and beverage business with the launch of its edible oil brand, ‘Healthy and Tasty’. The Group has appointed JWT, O&M and On Ads for the creative duties of the brand. A TVC, directed by Prahlad Kakkar, is being unveiled. Emami has also roped in MS Dhoni and Preity Zinta for the brand communication.
Close on the heels of bagging the Religare Enterprises media business, Lintas Media Group (LMG) has won the media mandate for Voltas ACs. The account size has been pegged at Rs 35-40 crore.
Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand. W+K Delhi will also be strategising for Stella Artois and Tennents brands from AB-Inbev. The first phase of the assignment is due to start immediately.
Hamdard (Wakf) Laboratories, Delhi has called for a media pitch. It is learnt that four agencies are currently in the fray, however, the names could not be ascertained. Media Direction, the media services arm of RK Swamy BBDO, is the incumbent agency. The pitch is currently underway and a decision on the agency is expected soon.
Following a multi-agency pitch, Rashtriya Chemicals and Fertilizers Ltd has empanelled NAC, Sobhagya, Prachar, Goldmine & Moulis Advertising for its creative and media business. These agencies have been appointed for the company’s Corporate Communications Department, Thal Unit, Marketing and Industrial Products Division for a period of three years from March 1, 2010 to March 1, 2013.
The year 2010 has brought some big wins for Mediaedge:cia (MEC) India. Following the back to back wins of Zee Entertainment and Colgate Palmolive, the agency has now added the Mercedes-Benz India business to its kitty.
In the wake of a multi-agency pitch, that was called in December 2009, Law & Kenneth has bagged the creative duties for Kelvinator & Sansui. Company sources peg the business at Rs 40 crore. Saatchi & Saatchi was the incumbent on the business.
IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the creative duties of real estate and community developer Sunil Mantri Realty Ltd. Following rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across their entire communication spectrum.
It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment broke its seven-year relation with Madison Media and moved to MEC, and this month, Colgate Palmolive and TME have “mutually agreed to part ways”, ending a 25-year long relationship, and the FMCG major has landed in MEC’s kitty. Industry sources peg the business in the vicinity of Rs 250-300 crore. The reason cited is global realignment.
Following a global review of its media business, FMCG major Unilever has finally announced its media partners across various markets. Mindshare has retained the business in India. In a conversation with exchange4media, R Gowthaman, Leader, Mindshare India, said “We have been working with Unilever since 1995, and we are thrilled and delighted that they have shown their confidence in us, once again.”
Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media.
The Income Tax Department has empanelled Span Communications, Lowe Lintas, Ashok Creatives, Perfect 10, Pamm, Mode, Invicta, Garuda, Falcon, Disha, Centum, and Arun Sign to handle its creative duties. The current empanelment is for a period of one year. The media duties will be looked after by DAVP. The account size for both creative and media duties has been pegged at Rs 50 crore.
Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR.
Starcom Worldwide has begun its New Year with a new business. In the wake of a competitive pitch, the agency has bagged Educomp’s media business.
Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.
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