Account-Movement
Following a five-way pitch, Star Health and Allied Insurance Company has appointed Lodestar Universal as its media AOR. The company is also in the process of finalising a creative agency. Network Advertising is the incumbent agency for both creative and media duties.
Equus Red Cell Mumbai has recently won the creative duties of Travel Masters India Corporation (TMIC), a brand of Travel Masters India. Equus will also be responsible for formulating the marketing strategies for the brand.
Close on the heels of the Neo Sports win, Maxus India has now added the media duties of Kerala-based Manappuram Finance to its kitty. The business was hitherto handled by Lintas Media Group. Manappuram Finance had recently appointed Nethra Advertising as its creative agency.
After having unveiled a new brand identity, NewsX, soon to be IMN News (Independent Media Network), has appointed MPG as its media agency of record. MPG won the business after a multi-agency pitch, which commenced a few months back. IMN News officials have confirmed the development to exchange4media.
SapientNitro, part of Sapient and the largest independent interactive marketing services firm in the world, has been appointed as digital agency of record by Chrysler Group LLC. SapientNitro will oversee the interactive duties for the Chrysler Group brands that include Chrysler, Dodge, Ram Truck, and Jeep.
Chennai-based Ramco Systems, part of the Ramco Group, has appointed Mindshare and Ogilvy as its media and creative agencies, respectively. Both wins were preceded by multi-agency pitches. According to industry sources, the advertising spends would be substantial as Ramco was charting out global expansion plans. Fountainhead Chennai is the incumbent creative agency on the account.
Close on the heels of finalising Lowe Lintas as its creative partner, Nirula’s is now on the lookout for a media agency. The incumbent on the business is Jobra, which has been working with Nirula’s for several years. While it is learnt that several agencies have participated in the media pitch, specifics couldn’t be ascertained at time of filing the report.
Neo Sports has decided to award the media mandate to GroupM's Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.
Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.
It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.
Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.
Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising in manufacturing of trucks in the 25 tonne and above segment. Industry estimates peg the business to be in the vicinity of Rs 8-10 crore.
Shop, the ad agency run by the award-winning duo of Naved Akhtar and Freddie Birdy, has been chosen as the 360 degree agency by Lava Mobiles, a new player in the mobile handset market. Meanwhile, ITC, too, has roped in the agency for its new product launch, which the duo refrained from revealing at the moment.
Following a multi-agency pitch, ZenithOptimedia has won the media mandate for baby care brand Chicco. As per industry sources, the media spend is pegged at Rs 5 crore. McCann Erickson Delhi was recently assigned the creative duties of the brand.
ZenithOptimedia has won the media duties of McCain Foods India Pvt Ltd following a multi-agency pitch. According to industry sources close to the development, the account size was in the region of Rs 10-15 crore. Meanwhile, Leo Burnett has been assigned the creative duties of McCain Foods.
Kerala Tourism has invited agencies for its creative pitch. It is known that as many as 24 creative agencies are participating in the pitch. The account size is pegged at Rs 20 crore. Crayons Advertising and Stark Communications Pvt Ltd are the incumbent agencies.
360-degree integrated marketing agency Carat Fresh Integrated (a division of Carat Media Services) has won the creative and activation mandate for The Global Green Company, part of the Avantha Group. The entire campaign will focus on strategic initiatives to convert potential customers into loyal customers and augment brand recall for The Global Green Company.
ESPN is on the lookout for a creative partner for the upcoming Champions League Twenty20 tournament. Several leading creative agencies are said to have been invited for the pitch that will take place next week. Though the account size could not be ascertained, it is believed to be huge.
In a keenly contested pitch that involved over four agencies, Equus has won the creative duties of Glasxperts. Glasxperts aspires to be in the glass supplying business, wherein it will supply high quality glass to homes and corporations. A freshly minted company, it will provide all kinds of superior glass. The company is headquartered in Delhi.
It is learnt that all the rounds of presentation for the Garnier India media pitch are over and a decision on the agency is expected soon. Though it is not known how many agencies are part of the pitch process, according to industry sources, ZenithOptimedia and incumbent agency Lodestar Universal are among the strong contenders for Garnier’s media business.
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