Account-Movement

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election
Priyanka Mehra Feb 20, 2014 8:05 AM

Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms
exchange4media Staff Feb 19, 2014 7:48 AM

The win comes on the back of a multi-agency pitch. Creativeland will craft a fresh brand & digital strategy for Mercedes-Benz in conjunction with the team at the automobile major
exchange4media Staff Feb 17, 2014 11:41 AM

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai
exchange4media Staff Feb 6, 2014 7:56 AM

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore
Priyanka Mehra Jan 29, 2014 10:25 AM

Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account
exchange4media Staff Jan 22, 2014 8:52 AM

The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres
Priyanka Mehra Jan 21, 2014 10:46 AM

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
exchange4media Staff Jan 21, 2014 7:41 AM

Contract will be putting together a 360-degree campaign for UTI MF across TV, print, radio, out-of-home and digital that will herald 50 years of the UTI MF brand
exchange4media Staff Jan 18, 2014 9:33 AM

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business
Priyanka Mehra Jan 16, 2014 9:35 AM

The win comes close on the heels of Bang in the Middle's appointment as the communication partner for online home store
exchange4media Staff Jan 16, 2014 8:03 AM

The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013
exchange4media Staff Jan 15, 2014 2:02 PM

The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable
exchange4media Staff Jan 11, 2014 9:03 AM

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly
exchange4media Staff Jan 11, 2014 9:01 AM

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media
exchange4media Staff Jan 9, 2014 11:42 AM

The agency has already been serving the Western Railway for the last eight years and has now bagged West Central Railway, Jabalpur
exchange4media Staff Jan 4, 2014 9:00 AM

The win comes on the back of a multi-agency pitch process. The mandate is to create an overall online presence for the brand, with a strong focus on creating engagement via social media
exchange4media Staff Jan 3, 2014 8:52 AM

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz
exchange4media Staff Dec 28, 2013 8:25 AM

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner
exchange4media Staff Dec 18, 2013 7:48 AM
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