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Account-Movement

Madison bags media duties of BJP's election campaign

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 8:05 AM

Social Wavelength bags digital & social media duties of Raymond

Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms

exchange4media Staff Feb 19, 2014 7:48 AM

Mercedes-Benz assigns digital creative & media duties to Creativeland Asia

The win comes on the back of a multi-agency pitch. Creativeland will craft a fresh brand & digital strategy for Mercedes-Benz in conjunction with the team at the automobile major

exchange4media Staff Feb 17, 2014 11:41 AM

Cheil Worldwide SW Asia bags Lavie by Bagzone

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff Feb 6, 2014 7:56 AM

Motivator retains iPhone account, adds iPad & Mac biz

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Priyanka Mehra Jan 29, 2014 10:25 AM

Law & Kenneth wins Jockey business

Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account

exchange4media Staff Jan 22, 2014 8:52 AM

Contract Advertising wins creative mandate of Acer India

The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres

Priyanka Mehra Jan 21, 2014 10:46 AM

Maruti awards Celerio's creative duties to Publicis Capital

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 8:11 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 21, 2014 7:41 AM

Contract bags creative mandate of UTI Mutual Fund

Contract will be putting together a 360-degree campaign for UTI MF across TV, print, radio, out-of-home and digital that will herald 50 years of the UTI MF brand

exchange4media Staff Jan 18, 2014 9:33 AM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

ZenithOptimedia India awarded media duties of FabFurnish.com

The win comes close on the heels of Bang in the Middle's appointment as the communication partner for online home store

exchange4media Staff Jan 16, 2014 8:03 AM

Havas Media awarded global media buying role for Iglo Group

The win comes post a competitive pitch process. This follows the appointment of Havas Worldwide as the Group’s global brand positioning & advertising agency in Q4 of 2013

exchange4media Staff Jan 15, 2014 2:02 PM

Madison Media's Platinum Media bags Lafarge Cement biz

The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable

exchange4media Staff Jan 11, 2014 9:03 AM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 11, 2014 9:01 AM

FabFurnish.com appoints Bang in the Middle as its communication partner

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media

exchange4media Staff Jan 9, 2014 11:42 AM

Anil Publicity Bureau empanelled by West Central Railway

The agency has already been serving the Western Railway for the last eight years and has now bagged West Central Railway, Jabalpur

exchange4media Staff Jan 4, 2014 9:00 AM

Dentsu Digital bags digital duties of Mandom's Gatsby

The win comes on the back of a multi-agency pitch process. The mandate is to create an overall online presence for the brand, with a strong focus on creating engagement via social media

exchange4media Staff Jan 3, 2014 8:52 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

IPG Mediabrands wins Reckitt Benckiser media partnership in India

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner

exchange4media Staff Dec 18, 2013 7:48 AM

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