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Account-Movement

Quick Heal Technologies consolidates media biz with Motivator

Motivator already handles the display, SEO, social, mobile & performance marketing mandates of Quick Heal. The estimated size of the account is around Rs 20 cr-Rs 22 cr

Deepa Balasubramanian Dec 17, 2013 8:01 AM

Puma appoints JWT New York as global lead creative agency

JWT will assume a leadership position over all Puma advertising and creative on a global basis. The agency will develop a fast-moving creative process poised to capitalise on culturally relevant sporting moments

exchange4media Staff Dec 14, 2013 8:21 AM

Maxus India bags Ruchi Soya Industries business

The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus' Mumbai office and will be headed by Mangesh Korgaonkar

exchange4media Staff Dec 12, 2013 7:35 AM

LINE scouts for a creative partner

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 9:39 AM

Madison Media Group wins HomeShop18 media AOR

The account will be handled by Platinum Media in Delhi. The estimated media spend is in the range of Rs 30 crore. Mindshare is the incumbent agency

exchange4media Staff Dec 10, 2013 7:46 AM

KFC in talks with creative agencies

Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella

Priyanka Mehra Dec 6, 2013 9:30 AM

Metigon Enterprises bags PR mandate for Viacom18's Vh1 Supersonic

Promoted by Viacom18, Vh1 Supersonic is a five-day music concert which will be held at Goa's Candolim Beach from Dec 26 to Dec 30, 2013

exchange4media Staff Dec 5, 2013 10:34 AM

Goibibo.com awards creative duties to JWT

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 10:30 AM

IBD India to handle communication duties of JCS Jewel Creations

The agency will provide integrated solutions, including marketing, advertising, BTL and ATL engagements, & digital marketing for the Chennai-based jewellery brand

exchange4media Staff Nov 29, 2013 7:48 AM

Motivator bags media duties of Essilor

The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest

Deepa Balasubramanian Nov 27, 2013 9:28 AM

TBWA\India bags creative duties of Cigna TTK Health Insurance

The health insurance category is a challenging & fast growing category, where disruptive thinking will be necessary to carve a place for Cigna TTK, says Shiv Sethuraman, CEO, TBWA\India

exchange4media Staff Nov 25, 2013 8:47 AM

Reckitt Benckiser's global media pitch underway

The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:38 AM

Acer scouts for creative partners

The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently

Priyanka Mehra Nov 22, 2013 10:12 AM

Eulogy! bags PR mandate for Italian beer brand Peroni in India

As part of the mandate, the agency will develop & handle strategic communications for the brand, starting with the launch of the campaign, ‘Storie di Stile’

exchange4media Staff Nov 21, 2013 2:35 PM

PepsiCo awards digital mandate of Slice to iContract

iContract, which won the multi-agency pitch, will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 21, 2013 1:35 PM

Apollo Tyres appoints Mindshare as its global media agency

Mindshare won the multi-million dollar account post a multi-agency pitch. The account will be serviced out of the company's global marketing office in London

exchange4media Staff Nov 19, 2013 8:08 AM

MILMA assigns creative duties to Lowe Lintas; BPN made media partner

The wins mark the completion of a four-month long multi-agency selection process that included some of the major agencies. The account is pegged at approx Rs 10 cr

exchange4media Staff Nov 15, 2013 7:53 AM

Sugar Free creative duties moves from Rediffusion Y&R to Contract

Contract's mandate will cover all of Sugar Free's sub-brands – Gold, Natura, Herbvia & Sugar Free D'lite. The agency will start working on the account from Jan 2014 onwards

exchange4media Staff Nov 15, 2013 7:35 AM

Soho Square Mumbai wins Prism Cement

Close on the heels of the Bajaj Electricals win, Soho Square has now been appointed brand custodian by Prism Cement

exchange4media Staff Nov 13, 2013 3:31 PM

NTPC meets advertising agencies

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 9:31 AM

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