Account-Movement
Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of the Havas Media Mumbai office
Carat Media will design and implement an integrated communication plan to take brand Shaze to the next level. The account will be handled out of the agency's Mumbai office
The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 30 crore. Havas Media India has recently retained the MTS India media business
Havas Media Group India has yet again retained MTS India's integrated media business following a multi-agency pitch, which included all the top agencies
Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all
The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme
Lowe Lintas fended off competition from six other agencies that were in the fray for the account before it was chosen. The agency has rolled out a youth-oriented launch campaign for the online platform for recharge, utility payments
The financial inclusion programme of the Govt is being formally launched tomorrow. RK Swamy BBDO is charged with developing a fully integrated creative and media communication package
The account was won on the back of a multi-agency pitch. Platinum Media's Kolkata office will be handling the account. The win comes close on the heels of the Senco Gold & Diamonds account
Raymond Group has awarded the creative duties of its lifestyle brand, ColorPlus, to Alok Nanda & Company. ColorPlus has chalked out an aggressive marketing and expansion strategy over the coming years
Dish TV has decided to consolidate its ATL & digital business for a more seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL & digital business have been handed over to them
"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications
The agency has already been working with BenQ for the last three years on brand strategy and marketing communication, and now will handle the creative duties
"We evaluated Vizeum on a live brief and found their overall approach, passion and enthusiasm suitable for the future ambitions of BMW India," said Frank Schloeder, Marketing Director, BMW India, on awarding the business to Vizeum
Confirming the news to exchange4media, Rajul Kulshreshtha, Co-founder, Xposure said, "The competition was a direct one with GroupM's Maxus"
Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
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