Account-Movement
Close on the heels of bagging the Nippo Batteries and Kirtilal Kalidas Jewellers accounts, Chennai-based Fifth Estate Communications has bagged the creative and media mandates for Prince Foundations, a Chennai-based real estate company.
Monte Carlo, the brand from Oswal Woollen Mills Ltd, is scouting for a creative partner. It may be recalled that in October 2008, the account was won by JWT. However, it is learnt that JWT will not be taking part in the freshly called multi-agency pitch. Industry sources have pegged the account size in the region of Rs 15-20 crore.
TAG, a McCann Worldwide agency, has won the ESPN Champions League T20 account. Senior sources in the industry have said that TAG Delhi beat Lowe Lintas, JWT, Wieden + Kennedy and Grey Worldwide to bag the creative account of the elite event after a five-way pitch.
Close on the heels of bagging media mandate of Gulf Oil and Travelguru, Mudra Connext has added yet another business to its kitty. The agency has bagged the media mandate for Apollo Hospitals. It will be handled out of their Delhi office. According to industry sources, the business is pegged around Rs 8-10 crore.
RK Swamy BBDO beat four agencies to win the creative duties of Rage Mobiles, a new mobile phone brand set to enter the Indian market. Media Direction has been awarded the media duties. Industry sources peg the account size in the region of Rs 10 crore.
Following a multi-agency pitch, AMO Communications (a Percept Hakuhodo company) has been assigned the creative duties of Mobell Mobile’s handset business (a brand partnered with Salora International Ltd in India). The multi-agency pitch process began two months ago and many leading agencies had vied for the business. The account will be handled out of AMO’s Delhi office.
Carat Media has won the media duties for Scandic Food India, which markets processed food products under the brand name Sil. Scandic Food India is a wholly-owned subsidiary of Denmark-based Good Food Group. The account size is estimated to be in the region of Rs 8-10 crore.
Weekly magazine Open has appointed Innocean to handle its creative duties. No pitch preceded this win, and the decision on the agency was closed this week. Meanwhile, along with the marketing team at Open Media, Innocean has conceptualised a brand campaign for the magazine.
Rediffusion Y&R has bagged the creative duties for English daily DNA (Daily News & Analysis). The account was contested last month through a multi-agency pitch, which included incumbent agency Contract among others. Work on the account will start with immediate effect out of Rediffusion’s Mumbai office.
Birla White Wallcare Putty has invited agencies for a creative pitch. It is learnt that several agencies are taking part in the pitch. Interface Communications is the incumbent agency on the business.
AMO Communications Mumbai, a Percept Hakuhodo company, has been appointed by Richfeel Health & Beauty Pvt Ltd to handle its brand – Richfeel Hair and Beauty Clinic. The win comes on the back of a multi-agency pitch.
Close on the heels of three new business announcements, Vizeum India has now announced their association with Essar Group’s Aegis Global Academy as its media AoR. Aegis Global Academy will be bringing to India an institute offering B-School equivalent post-graduate course on Customer Experience Management. The 15-month course will be delivered at the Coimbatore campus of the Academy.
Shivjeet Kullar’s K-Factor Communications Pvt Ltd has scored a hattrick of new business gains. The agency has recently won the accounts of Golkonda Hyderabad, New Horizons, and Shri Group.
Following a multi-agency pitch, Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation), has bagged the media mandate of Gulf Oil. The incumbent agency on the business was Crayons. The business will be handled out of Mumbai.
Following a multi-agency pitch, real estate company Era Landmarks Ltd, a part of the Era Group, has appointed AMO Communications, a Percept-Hakuhodo company, as its creative partner. The media mix for the brand will initially comprise print and BTL activities.
Lowe Lintas, TAG, JWT, Wieden + Kennedy, and Grey Worldwide are in the fray for the creative account of ESPN Champions League T20, according to senior sources in the industry. Decision on the agency is expected next week.
Chennai-based Fifth Estate has been assigned the creative and media duties of Nippo Batteries. No formal pitch process preceded this win. Industry sources have pegged the account size at over Rs 10 crore.
Soon after pocketing the wins of Credila/HDFC and Asia Motor Works, Vizeum India has been appointed the communication consultants and media AOR for Sanyukta Developers Pvt Ltd (SDPL). Vizeum will integrate with internal partners to provide appropriate solutions to SDPL.
Express Avenue Mall, a strategic venture of Express Infrastructure Pvt Ltd and a 100 per cent subsidiary of Express Newspapers Pvt Ltd, is in the process of finalising its creative agency. According to Dheeraj Dogra, Chief Marketing Officer, Express Infrastructure, several agencies were in the fray for the business.
Following a multi-agency pitch, real estate and property development company Kalpataru Group has zeroed in on Mudra Group to handle its creative business. Pickle Advertising was the incumbent agency on the business. The average annual ad spend for the business is pegged at Rs 8-10 crore. The account will be serviced out of Mumbai.
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