Account-Movement
Following a four-way pitch, Star Health and Allied Insurance Company has appointed TBWA\India as its creative agency. McCann Erickson, DraftFCB Ulka and incumbent Network Advertising were the other agencies involved in the multi-agency pitch process. The size of the business could not be ascertained, however industry sources informed that Star Health had spent about Rs 7-8 crore in different types of media last year and this year, the company was planning to increase spends due to increased domain competition.
Max New York Life has revised its work allotment to agencies and has moved its CRM and Activation business from M&C Saatchi to EuroRSCG. This apart, O&M, which is also managing the brand, has been re-assigned the duties on project-based arrangement from retainership contract.
Close on the heels of winning the INQ Mobile and IMN News (NewsX) businesses, MPG has added yet another account to its kitty – M3M India Ltd. The size of the business is estimated to be in excess of Rs 20 crore. The win comes on the back of a multi-agency pitch. This is the first time that the client has hired a media agency.
The Ministry of Railways (Railway Board) has invited bids from creative and media agencies for handling the creative and media mandate for Indian Railways. The agencies are being called to build the Indian Railways brand across multi-media platforms. Moreover, media revenue optimisation is needed from media buying agencies, who will be able to market the various advertising opportunities that exist within the Indian Railways system.
The Organising Committee (OC) of the Delhi Commonwealth Games 2010 has invited a proposal for the empanelment of media planning and buying agencies to provide strategic services. The tender closes on July 12. Sources close to the development have pegged the account size for the media business at Rs 25 crore.
And now, it is ITC Ltd’s turn to review its media partner. Even as official comments were not forthcoming at the time of filing the report, it is understood that corporate major ITC is in the process of a media review, wherein the client has invited other agencies to participate. As is known, ITC is one of the largest advertisers with ad spends upwards of Rs 150 crore.
Just a day after appointing Vizeum as its media AoR, Dalmia Cement (Bharat) Ltd (DCBL) has appointed JWT as its creative agency following a multi-agency pitch. Sources close to the development have confirmed the news to exchange4media. Chennai-based Fifth Estate Communications, which has been handling the business for the past three years, was the incumbent creative agency.
Following a multi-agency pitch, Chennai-based realty major Akshaya Homes has appointed 1pointsize as its creative partner. The account size is pegged at Rs 8 crore. O&M, Grey Worldwide and Orchard Advertising were the other agencies that took part in the pitch. Orchard was the incumbent agency.
Mumbai-based real estate development company DB Realty has called for a creative pitch. It is learnt that several creative agencies are in the fray for the business. Rediffusion Y&R is the incumbent agency.
Dalmia Cement (Bharat) Ltd (DCBL) has appointed Aegis Media Group’s Vizeum as its media agency on record. BK Singh, Executive Director - Sales & Marketing, DCBL has confirmed the development. S Yesudas, MD - Indian Sub-continent, Vizeum, said, “This business will be handled out of Vizeum Chennai under the leadership of EM Sreeneelakandhan, GM.”
Bharat Forge Ltd (BFL), the flagship company of the $2.4 billion Kalyani Group, has called for a multi-agency creative pitch. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.
Denstu Marcom India has been assigned the advertising mandate for Rosebys Home Care Pvt Ltd’s home care services venture HomeGenie. The account has been pegged in the region of Rs 10 crore. Rosebys Home Care is a joint venture between Rosebys Interiors India Ltd and Caretel Infotech Ltd.
Sri Adhikari Brothers has decided on the creative and media agencies for its new music and entertainment channel Mastiii. The channel is expected to launch in the first week of July. The creative duties of the channel will be handled by Madision Creative Cell (the creative arm of Madison World), while the media duties have been awarded to ZenithOptimedia.
Khadi Gramodyog Bhavan, New Delhi, part of the Khadi and Village Industries Commission under the Ministry of Micro Small and Medium Enterprises, is planning to strengthen its marketing efforts. As part of this initiative, Khadi Gramodyog has decided to empanel agencies to conceptualise and implement its advertising strategy for the outdoor, electronic and print media and has invited sealed tenders from Delhi-based ad agencies.
The Reliance Communications India creative pitch for its GSM and CDMA mobile business is in its final stages and three agencies are in the fray – JWT, DDB Mudra and Grey. Senior sources close to the development have confirmed the news. The business is estimated to be upwards of Rs 200 crore.
Following a national level pitch, which saw the participation of around 25 advertising agencies, Kerala Tourism has empanelled Crayons Advertising, Mudra, Stark Communications and a GroupM agency, along with three local agencies – Hues, Modern and AD India – to handle its creative and media duties. The account size is pegged at Rs 20 crore. Senior sources close to the development have confirmed the news.
State Bank of India (SBI) has invited applications for the empanelment of advertising agencies for undertaking the bank’s publicity and promotions in the North Eastern states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura.
LIC Nomura Mutual Fund has assigned its creative duties to RK Swamy BBDO while media mandate has been handed to Media Direction. Though the account size couldn’t be ascertained, it is believed to be substantial. Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO, has confirmed the development.
Close on the heels of bagging the MaxWorth Realty account, Pune-headquartered full service agency Xebec has won two more businesses – DC Design and Weiner Berger. The cumulative size of the business is pegged at Rs 4 crore. While Weiner Berger and MaxWorth Realty will be handled out of Bangalore, DC Design will be handled out of the Mumbai office of Xebec.
Zen Mobiles, a Teleecare India Pvt Ltd company, is all set to enter the Indian mobile handset market and has chosen Bates 141 as its creative agency. The account size has been estimated in the region of Rs 25-30 crore. Madison and Saatchi & Saatchi were the other agencies vying for the business.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
