Account-Movement
After a long relationship with JWT since 1996, DSP BlackRock Mutual Fund has now called for a creative pitch. Several creative agencies are reportedly in the fray for the business, however, their names couldn’t be ascertained at the time of filing the report.
Following a multi-agency pitch, Chennai-based Fifth Estate Communications has been assigned the creative and media duties of Featherlite Developers, part of the Featherlite Group, one of the leading furniture manufacturing and marketing organisations in India.
It should be sooner than later now when Reckitt Benckiser would take a call on which agency will finally handle its media business. Not that there are any comments still forthcoming, but it is understood that the fight is between ZenithOptimedia and the incumbent MPG. Sources said, "These were the only two agencies that were actively involved in this pitch."
Yet another heavyweight spender has put its media business up for grabs. As part of a “global process that looks at opportunities to optimise its marketing capabilities”, Coca Cola India is reviewing its media duties. The incumbent on the business since 1999 - Madison Media - is also part of the pitch, along with at least three other agencies. The account size is pegged in the vicinity of Rs 200 crore.
The year has been dotted with high-profile media pitches and reviews, and it appears that Sony India has been busy with one too. The electronics major has just completed a review process of its media agency of record, and has retained the incumbent Lintas Media Group. The other agencies in the fray were Mindshare India and Madison Media. The size of the business is upwards of Rs 100 crore.
In the wake of a multi-agency pitch, TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India, promoted by Kishore Chhabria. Company sources have informed that the business is pegged in the vicinity of Rs 35 crore.
German luxury car manufacturer Audi has appointed Creativeland Asia as its creative agency for India. The win comes on the back of a multi-agency pitch, wherein Creativeland Asia has won the mandate for Audi India, including the Audi A8 launch. In addition to this, Creativeland Asia has also been awarded the digital business for Audi. The account size is pegged at Rs 20 crore.
Metaphor, the second agency from Triton Communications, has won the creative duties for German vodka brand Wodka Gorbatschow in India. The brand is part of Allied Blenders & Distillers’ (ABD India) portfolio. According to Roopak Chaturvedi, Director – Sales and Marketing, ABD India, the account size was pegged at Rs 15 crore for a year.
In the wake of a multi-agency pitch, TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India, promoted by Kishore Chhabria. Sources informed that the business is pegged in the vicinity of Rs 15 crore.
State Bank of Patiala has invited applications for the empanelment of ad agencies for undertaking the Bank’s publicity and promotion related activities. The empanelled agencies would be entrusted with consultancy services, creative work, production and the release of advertisements across all media platforms.
General Insurance Corporation of India (GIC) has empanelled three agencies – Triton Communications, Concept Communication, and Mudra Communications – to handle its creative and media duties. Anoop Khanna, Senior Manager (CMD’s Secretariat & Corporate Communications) has confirmed the development to exchange4media.
Xebec Communications has won advertising duties of Clubfox Apparels and Pashmina Realty. The cumulative size of both the businesses is estimated at Rs 15 crore.
Mahanagar Telephone Nigam Ltd (MTNL) has empanelled Crayons Advertising, RK Swamy BBDO, Goldmine and Mode Advertising for its creative and media duties for Mumbai circle. Industry sources have pegged the account size at Rs 20 crore.
On the back of a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed as the agency of record for Urban Health Initiative (UHI). The initiative is funded by Bill & Melinda Gates Foundation. The business has been awarded to Lintas Media Group for a four-year period.
The ITC media pitch is progressing full speed. It is understood that the first round of presentations is now complete, and there were four agencies in addition to the incumbent Lintas Media Group in the fray for the business. The agencies are Mediaedge:cia, Starcom Worldwide, Madison Media and Mudra Max.
Mahanagar Telephone Nigam Ltd (MTNL) has called for creative and media pitch for the Mumbai circle. According to industry sources, the account size is pegged at Rs 20 crore. The incumbent agencies are RK Swamy BBDO, PerceptH, Goldmine and Sobhagya. The empanelment will be for a period of for two years.
Bullish on expansion pan India, Orient Ceramics and Industries Ltd has accelerated its marketing activities to establish its ‘new distinct identity’ and launch two new premium brands – Europa and Stiler – in the Indian market. The company has also appointed Postscript Advertising to handle its creative duties.
Following the launch of its FIFA merchandise in India, Amigo Sports has decided to assign its media mandate to Prachar Communications. Rajesh Jain, MD, Prachar Communications, has confirmed the win to exchange4media and added that no multi-agency pitch was involved.
OMD India has been assigned the media duties for the entire portfolio of Ferrero Group, which includes Ferrero Rocher, Tic-Tac, Nutella and Kinder Joy. Starcom Worldwide was the incumbent agency.
Following the announcement of 50:50 venture between Reliance Broadcast Network Ltd and US-based media conglomerate CBS Studios International to launch a series of television channels in India, the venture, called Big CBS, has now invited agencies to handle its advertising business. A highly placed industry source has confirmed the development.
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