Account-Movement
The pitching bug hasn’t spared Reliance Communications as well. Following a rather silent shopping process, the telecom major has appointed MEC and OMD as its media partners. OMD has been given the wireless data and DTH part of the business, while MEC has been given the entire wireless mandate, which includes voice, 3G and other offerings. The business moves from Mudra Max. Industry sources peg the combined ad spends to be in excess of Rs 400 crore.
Bates 141 Delhi continues its winning spree with a third back to back win, bagging the creative duties for Center For Sight. Confirming the development, Dr Mahipal S Sachdev, Chairman, Center For Sight, said, “Bates represented knowledge in health care category and had a well rounded professional team.”
Balaji Telefilms has decided to hand over the creative mandate for its upcoming motion picture projects to Rediffusion Y&R. No pitch process preceded this development. The incumbent agency was Marching Ants. This win comes close on the heels of Rediffusion Y&R bagging the creative duties of DNA in June 2010.
OMD India is ending a good week. Earlier this week, the agency had bagged the media business of Venus Water Heaters. And now, textile company Sangam India has appointed OMD India as it media AoR for its new textile brands. The combined account size of the two businesses is in the vicinity of Rs 18 crore.
Venus Water Heaters has appointed OMD and Rubecon as its media and creative agencies, respectively. The incumbent media and creative agencies are Mindshare and JWT, respectively. No formal pitch preceded these wins and the company has appointed both the agencies based on their credentials and track record.
Starcom Worldwide has been assigned the media mandate for Radio One. The agency network will manage Radio One’s media strategy and investment across all locations that the radio channel is present in. In addition, it will provide strategic advice as well as business solutions to the relevant businesses.
Bharti AXA Investment Managers has assigned its digital duties to Digital Law & Kenneth. The win comes on the back of a multi-agency pitch. Bharti AXA Investment Managers has presence in more than 34 locations across the country.
Ice-cream brand Baskin Robbins is on the lookout for a creative partner. Thought Blurb has been handling the creative duties since October 2007.The media duties are being handled in-house.
The Director of Tourism, Government of Maharashtra, has invited expression of interest (EOI) from ad agencies for handling its outdoor, print, audio and digital advertisements by offering complete solutions through creatives, media planning, media buying, for ad requirements of the department across various media formats. According to industry sources, the account size is pegged at Rs 300 crore.
MTS India, the CDMA mobile telephony service from Sistema Shyam Teleservices Ltd (SSTL), has reached the final leg of its creative pitch process. The battle has now boiled down to JWT India and the incumbent Saatchi & Saatchi. The account size is pegged in vicinity of Rs 200 crore.
Inasra Technologies, the company behind Inasra.com, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency for 2010-11. Founded in 2005, Inasra.com has emerged as a leading player for booking accommodation in India.
Saatchi & Saatchi has bagged the creative duties of Harley-Davidson in India. The 360 degree account win comes on the back of a multi-agency pitch. According to industry sources, the account size is pegged at around Rs 12-15 crore. Republic was the incumbent agency for Harley-Davidson.
A day after winning the L’Oreal business, Maxus as bagged another big ticket account. Parle Products has appointed Maxus as the media AoR for its entire portfolio. TME was the incumbent media agency and had been handling the account for the past eight years. The account size is pegged at Rs 50 crore.
After appointing Naved Akhtar and Freddie Birdy’s Shop as its 360 degree agency in May 2010, Lava Mobiles, a new player in the mobile handset market, has called for a creative pitch, according to senior sources in the industry.
Making a change after five years, L’Oreal India has decided to hand over the print, television and radio mediums to Maxus. Lodestar UM would continue with digital. Neither of the agencies will handle the OOH medium for the client. The development was confirmed by Vismay Sharma, Director, Consumer Products Division, L’Oreal India Ltd. Industry sources have pegged the business in the vicinity of Rs 130-150 crore.
RK Swamy BBDO has been assigned the creative duties of Valvoline Engine Oils. RK Swamy BBDO competed against agencies such as Draft FCB Ulka and Capital Advertising to win this medium-sized business. The agency will be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company.
Bates 141 has won the entire Monte Carlo account. The win comes on the back of a multi-agency pitch that saw the participation of nine agencies, including Law & Kenneth, Publicis, and Saatchi & Saatchi, besides Bates 141. It is learnt that JWT, the incumbent agency, did not take part in this pitch. Industry sources have pegged the account size in the region of Rs 15-20 crore.
Close on the heels of pocketing German vodka brand Wodka Gorbatschow, Metaphor, the second agency from Triton Communications, has won another liquor brand. Allied Blenders & Distillers Pvt Ltd (ABD) has appointed Metaphor to handle the creative duties of its recently launched dark rum brand Jolly Roger in India.
Making a change after five years, L’Oreal India has decided to hand over the print, television and radio mediums to Maxus. Lodestar UM would continue with digital. Neither of the agencies will handle the OOH medium for the client. The development was confirmed by Vismay Sharma, Director, Consumer Products Division, L’Oreal India Ltd. Industry sources have pegged the business in the vicinity of Rs 130-150 crore.
Law & Kenneth Chennai has been assigned the creative mandate for Renault India. The win comes on the back of a multi-agency pitch that saw Saatchi & Saatchi and Publicis Ambience also in the fray in the final round. According to industry sources, the business is pegged at Rs 50 crore. Meanwhile, the media business is currently under review and a decision on a media agency is expected soon.
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