Account-Movement
Following a multi-agency pitch, telecom solutions provider Huawei Telecommunications (India) Co Pvt Ltd has appointed Mudra Communications as its creative partner. The pitch was reportedly called in June 2010 and the agencies in the fray included Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi, PerceptH and Mudra, among others.
Hygrevar Home and Hearth Ltd, a leading real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the account. No formal pitch preceded this win. The business is expected to be worth around Rs 7-8 crore, according to industry sources.
FMCG major Dabur India Ltd has zeroed in on OgilvyAction as its activation agency, according to senior sources in the industry. The win comes on the back of a multi-agency pitch process held last month. OgilvyAction will soon kickstart a BTL campaign in Mumbai, Delhi, Hyderabad and Bangalore.
Lava Mobiles, a new entrant in the Indian mobile market, has decided on Contract Delhi to handle its creative duties. The business is pegged at upwards of Rs 25 crore, according to senior sources in the industry.
Onads Communications has won the Indiabulls Securities account. According to industry sources, the account size is pegged at around Rs 10-15 crore.
Following a multi-agency pitch, investment manager DSP BlackRock Mutual Fund has divided its creative business between Lowe Lintas and Taproot India. JWT India was the incumbent agency and had shared a long relationship with the brand since 1996. Motivator continues to be the media agency for the brand.
In its bid to strengthen its position in India, PS Bedi Group, a well-known name in the logistics business, has chosen Noshe Group as its 360 degree advertising partner. The logistics company had called for a pitch that had seen the participation of quite a few agencies, including Noshe Oceanic.
Mumbai-based Kreate Advertising has been keeping busy these last two months, adding a slew of new accounts. The agency has bagged the creative duties for clients like Mitashi Edutainment, Camlin Ltd (2mm mechanical pencils), Aditya Jyot Eye Hospital and Gold Genie India, among others. The agency was started by Dhaval Mehta eight years ago.
Amidst existing rumours of Rediffusion retaining the creative mandate for Yatra.com, the news of TBWA\ becoming the new creative partner for the travel portal has come in. According to senior sources in the industry, TBWA\ has replaced the incumbent agency to pocket the business pegged in the region of Rs 15-20 crores.
Following a multi-agency pitch, Grey Mumbai has won the advertising duties of Adani Township and Real Estate Co, a part of the Adani Group. Its business canvass includes edible oil, logistics, power generation, coal, oil and gas exploration, gas distribution, real estate, ports, special economic zones and IT-enabled services.
After the vigorous round of re-evaluation of its creative mandate, Tata Teleservices has re-aligned its Tata Indicom, Tata Photon and Walky businesses. DraftFCB Ulka bagged the Tata Indicom and Walky businesses, while Contract Advertising retained Tata Photon business.
MTS India, the CDMA mobile telephony service from Sistema Shyam Teleservices Ltd (SSTL), has put is media mandate on review. There were no official comments from the company at the time of filing the report, but industry sources informed that the review, which is a part of the company’s processes, had already begun. The incumbent on the business is MPG.
Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.
Purple Focus, a full service mid-sized agency, has bagged the creative mandates for Shakti Pumps (India) Ltd and Aakriti Group. The cumulative size of the two wins is pegged at Rs 20 crore. Rohit Bindal, Vice President, Purple Focus, has confirmed the wins to exchange4media.
Peppermint, a new name in the boutique and value priced hotels in India, has assigned its advertising and media duties to HVS for their upcoming 32 hotels in the country. The PRactice will be handling the public relations for the brand.
Mohan Clothing Co, brand owner of Blackberrys, has appointed Vizeum from the Aegis Media Group as its media AoR. Blackberrys is an award winning and a leading formal wear brand in India catering to the youth. The account will be handled out of the Delhi office with inputs from all the other teams. The account size could not be ascertained at the time of filling the report.
After dividing its media biz between OMD and MEC, Reliance Communications has now moved its wireless business to Grey Worldwide. The account comprises all offerings of Reliance Communications, including the 3G launch.
Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.
Biscuits manufacturer Unibic India has appointed MediaCom to handle its media mandate. There was no formal pitch for the business. Industry sources peg the account to be in the vicinity of Rs 10-12 crore. The win comes close on the heels of MediaCom Bangalore winning the Royal Orchid business. Grey Worldwide handles the creative duties for Unibic India.
Coca Cola India, that had initiated a review of its media duties last month, has decided on its media AoR. In the wake of a multi-agency pitch, the business has been awarded to Lodestar UM. The development breaks the 11-year old relation that Coca Cola had with Madison Media. Industry sources peg the business upwards of Rs 200 crore. Coca Cola officials have confirmed the development to exchange4media.
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