Account-Movement
Following a closely contested pitch among some agencies, Delhi Press has selected Triton Delhi as the creative partner for some of its leading magazines. Delhi Press is one of the leading magazine publishers of India, with 31 magazines in nine languages.
Rediffusion Y&R has been assigned the creative mandate for Amanté, a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market lingerie. Bates 141 was the incumbent agency. The account size has been pegged at around Rs 8 crore.
IBD India, the Integrated Brand Development division of Percept-Hakuhodo, has been officially appointed as the activation agency by GolfWorx, India’s first indoor golf lounge brand. The company had met quite a few agencies before finalising IBD India.
Elephant Strategy + Design, an independent strategic design outfit, has been on an account winning spree. The agency has added around 10 new clients in recent times, and plans are afoot a presence in South Asia for better alignment with the agency’s client base there.
In a twist in the Parle Products media business, the company has brought back long time partner TME India on its roster of media agencies. It may be recalled that Parle had recently appointed Maxus India as media AOR for its entire portfolio. Now, the media business has been split between Maxus India and TME India, with the latter handling the confectionery business.
BagZone, a luggage retail chain from the promoters of Planet Retail in India, has opted for TBWA\India to handle its creative duties. The win comes on the back of a multi-agency pitch. The account size is pegged at Rs 12 crore.
Travel portal Expedia has assigned its creative mandate to Lowe Lintas Delhi. The agency will handle the 360 degree advertising duties for the online brand. Manmeet Ahluwalia, Marketing Head, Expedia Inc, has confirmed the development to exchange4media.
McCann Worldgroup TAG Ideation triumphed through a multi-agency pitch and has bagged the Zee News account worth approximately Rs 12 crore, according to senior sources in the industry. The incumbent agency on board for Zee News was DraftFCB Ulka Delhi.
This is the second time in the last six months that Wynn Telecom is on the lookout for a creative agency. The company had assigned its creative duties to Dentsu Creative Impact in April this year.
Grey Worldwide India has added the Kwality Dairy India Ltd account to its kitty. The win follows a multi-agency pitch that had seen the participation of Euro RSCG, Law & Kenneth, Lowe Lintas, and McCann Erickson, besides Grey.
Following a multi-agency pitch, Loop Mobile has appointed TBWA\India as its new creative agency on record. The agency will handle the creative communication for the Mumbai circle. McCann Erickson was the incumbent agency.
Close on the heels of winning the BIG CBS account, McCann Erickson has now added one more big win to its kitty. The agency has bagged the creative duties of Srei Infrastructure after beating two other well-known agencies in fray. According to industry sources, the account size is pegged at upwards of Rs 15 crore.
Travel portal Expedia is on the lookout for a creative agency. The pitch process started in June 2010. It is learnt that Grey Worldwide, Mudra, Lowe Lintas and Publicis are the agencies in the fray for the final round. A decision on the agency is expected this week.
Following a multi-agency pitch among a roster of agencies, Paras Pharmaceuticals has decided to entrust the creative duties of two of its brands – Livon and Recova – Jagdish Acharya’s ‘Cut The Crap’ (CTC) agency. The incumbent agency on the two products was Mudra Communications.
Following a multi-agency pitch, BIG CBS Networks Pvt Ltd, the recently announced JV between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed McCann Erickson to handle its creative duties.
Lintas Media Group (LMG) has bagged the media mandate for Intex Technologies. The account size is pegged at upwards of Rs 35 crore.
Delhi-based Promodome Communications has been appointed as the creative agency to handle the creative and media releases for the ‘Delhi Celebrates’ campaign initiated by Delhi Tourism. It is learnt that 27 agencies, including JWT, Grey Worldwide and Sobhagya Advertising, were in the fray for the business.
iCube, a Bangalore-based mobile handset brand, has appointed Happy Creative Services to handle its advertising duties. The win comes on the back of a multi-agency pitch. The size of the business is estimated in the vicinity of Rs 6-7 crore.
Ignitee Digital Solutions Pvt Ltd, has bagged social media activities for Kaya Skin Clinic. This campaign will involve a number of exciting applications to increase the level of consumer engagements and enhance Kaya Skin Clinic’s visibility in the social media space.
Span Communications has won the media duties for Indiabulls Securities account. The agency will handle the media buying and planning of Indiabulls Securities. Onads Communications had won the creative duties for Indiabulls Securities account in August, this year. According to industry sources, the account size is pegged at around Rs 10-15 crore. The incumbent agency was Dentsu Media.
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