Account-Movement
The Renault-Nissan alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. The win comes off the back of a long and multi-stage pitch where the combined media business of both the companies was up for grabs.
Godfrey Phillips India (GPI) has decided to hand over the creative duties of its flagship brand Four Square to DraftFCB Ulka. Sanjeev Bhargava, COO, DraftFCB Ulka, has confirmed the win.
It is learnt that Kolkata -based Amul Innerwear has changed in its creative agency and has assigned the business to Ogilvy India. Saints & Warriors was the incumbent agency.
Following a multi-agency pitch, Bajaj Allianz has assigned its creative mandate to DDB India. The account size is pegged at Rs 60 crore. Rajiv Sabnis, President, DDB India, has confirmed the win to exchange4media.
Shop, the ad agency run by the duo of Naved Akhtar and Freddy Birdy, has bagged the advertising duties of Vanesa, a personal care products manufacturing company. The account size is pegged at around Rs 20 crore.
Mitashi Consumer Electronics has awarded the creative duties of its entire portfolio to Origin Beanstalk Creative Consultants following a multi-agency pitch.
Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged at around Rs 15 crore. The other agency in fray for the business was Mudra.
Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged to be around 15 crores. The other agency in fray for the business was Mudra.
Following a multi-agency pitch, Union Bank of India has assigned its media mandate to Lintas Media Group. Motivator was the incumbent agency. Industry sources have pegged account size in the vicinity of Rs 80-90 crore.
After news of Times Television Network’s plans to launch a new English movie channel, christened Mango, it is now learnt that the company has appointed BBH India as the creative partner for this venture.
Lowe Lintas has defeated the likes of McCann, Saints and Warriors, Percept and Contract, who were contending for the advertising duties of Home Shop18 which was put on a pitch nearly a month back, to win the business.
The Delhi office of Mudra Connext, a strategic business unit of Mudra Max (integrated engagement and experiential agency) has been assigned the media duties of Akai India. The size of the business is estimated to be around Rs 10-12 crore.
Monsanto India Ltd (MIL), the Indian subsidiary of US-based multinational agricultural biotechnology corporation Monsanto Company, is in talks with creative agencies to handle its advertising duties in India. It is understood that JWT India and Lowe Lintas are the current agencies handling the creative business.
Close on the heels of bagging EC Media’s e-reader ‘Wink’, Bangalore-based full service agency White Canvas has added two more businesses to its kitty. The agency has bagged US the creative duties of Polo Association and Energie brands under the Arvind Lifestyle brand umbrella.
Following its decision to appoint McCann Erickson as its creative partner, Srei Infrastructure, a holistic infrastructure institution, has assigned its media mandate to Motivator. The win comes in the wake of a multi-agency pitch.
Puig, one of the leading global fragrance and cosmetics groups with brands such as Nina Ricci, Paco Rabanne, Carolina Herrera, and Prada, has consolidated and expanded its global partnership with MPG for communication strategy, planning and buying into the Asia-Pacific region.
Nettur Technical Training Foundation (NTTF), a chain of technical training and educational centres with over 10,000 students, has appointed Vertebrand as its strategic advisor and brand partner.
The Kolkata office of Bates 141 has bagged the Amrit Group business following a multi-agency pitch that also involved JWT, Response, Madison and Lowe. Bates 141 will be responsible for strategy and communication for Amrit Group’s entire current portfolio.
In just about less than a month, VIP Luggage post its last creative partner, is back scouting for a new creative partner. It is understood that VIP has invited a few agencies for its creative mandate. Publicis Ambience is the incumbent agency. Maxus India continues to handle the media mandate.
Maya Appliances Pvt Ltd, brand owners of Preethi, a household name in kitchen appliances, has appointed Vizeum as their media agency. This win is Vizeum’s 14th client engagement since the agency’s launch a year ago. Industry sources have pegged the account size at upwards of Rs 10 crore.
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