Account-Movement
WelcomHeritage Hotels has assigned its creative mandate to Crayons. The win follows a multiagency pitch. The in house ITC agency was handling the creative duties before this. The account size could not be ascertained at the time of filing the report.
Greenlam, the flagship laminate brand for Greenply Industries, has appointed ZenithOptimedia as its media planning and buying agency, and McCann Erickson as it creative agency.
MPG has won the media duties for BNP Paribas bank. The account size is substantial but couldn’t be ascertained at time of filing the report. The win comes on the back of a multiagency pitch.
Dubai-based Emirates Airline is scouting for a creative partner. O&M India is the incumbent on the business. The account size is estimated to be upwards of Rs 10 crore.
Reliance Retail, the retail business wing of Reliance Industries Limited (RIL) has invited agencies to pitch for its creative duties. It is understood that few leading agencies have already made presentations and the decision would be taken soon.
GE Healthcare, a player in transformational medical technologies and services, is scouting for a creative partner. The company has plans to further build its brand in India. The pitch is Banaglore-based. There is no incumbent on the business at present.
Close on the heels of bagging the media mandate of Videocon D2H, Philips and Electrolux business, Mindshare added two more wins to its kitty. The agency has bagged the digital business for Madhya Pradesh (MP) Tourism and also has been empanelled for Pondicherry Tourism media mandate. Neo@Ogilvy was the incumbent agency for MP tourism digital business.
Water, a strategic business unit of Mudra India, the Branding and Communications Agency of the Mudra Group, has recently bagged five projects in the areas of brand strategy, identity design, brand architecture and environment design.
The fiercely competed ITC Ltd. media pitch has finally concluded, and the decision is in favour of Madison World. ITC officials have confirmed this to exchange4media, stating: “As part of the media agency-of-record (AoR) review process, ITC Ltd. has decided to award the media AoR responsibilities to specially created media agency unit of Madison World. This would be effective from January 1, 2011.”
Mindshare India has scooped the media mandate for Videocon’s direct to home, Philips and Electrolux businesses. ZenithOptimedia was the incumbent agencies Videocon D2H. However, ZenithOptimedia will continue to handle Videocon’s Consumer Electronics and Home Appliances, Mobile Handsets, PlanetM and Mobile Services . R Gowthaman, Leader, Mindshare - South Asia confirmed the development and stated that they are in the process of setting up a dedicated Videocon Team for the same.
Close on the heels of bagging the Amul Macho creative business it is now learned that Ogilvy India has bagged the VIP luggage creative mandate as well. The win follows in the wake of a multi-agency pitch. The incumbent agency on the business was Publicis Ambience.
MetLife India Insurance is on the lookout for a creative agency to handle it advertising duties. The insurance company has already invited a few agencies to make the first round presentations.
Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.
Close on the heels of bagging the Union Bank of India account, Lintas Media Group (LMG) has added three new businesses to its kitty – Expedia.co.in, Envista Education and Via. Sudha Natrajan has confirmed the wins and informed that the total billings are worth Rs 150 crore.
MEC Access, the entertainment, sports and partnership division of MEC, has been awarded the Intellectual Property (IP) business of Alternate Brand Solutions (ABSIL), a Times Group company. MEC Access will be advising ABSIL on the best platforms for their IP assets – both existing and forthcoming.
Multinational Peruvian company Ajegroup, owned by the Añaños family in Peru, plans to launch its flagship product Big Cola in India soon. Following a multi-agency pitch, Karishma Initiative, has been assigned the media duties of the beverage brand.
Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.
DDB India has bagged the creative duties of Olive Telecom. Confirming the news to exchange4media, Avijit Dutt, President – Marketing, Olive Telecom, said that the brand had not called for a pitch as DDB India was the only agency they were looking at. The account size has been estimated at upwards of Rs 50 crore.
After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.
Prachar Communications has swelled its client portfolio with two new wins – D’décor, manufacturer of home fabrics, and Oscar Garments, a Tirupur-based hosiery manufacturer. MEC was the incumbent on the D’décor business.
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