Account-Movement
Following its media review, Bank of India has it empanelled nine agencies for its media mandate. The decision follows post a tender that was floated in September 2010. The media agencies that have been empanelled on the bank’s roaster are Allied Media, Concept Communications, MediaVest Worldwide, Motivator, Goldmine, Prachar Communications, Sobhagya Advertising, Akar Advertising and Esha Advertising.
In the wake of a multi-agency pitch, Omron Healthcare India has assigned its media mandate to Lodestar UM, while McCann Healthcare has bagged the creative duties. The agencies will begin work on the business from January 2011.
The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.
The Raymond Group is planning to launch a new brand that will cater to the mid-premium segment, industry sources have revealed. The group has called for a multi-agency pitch for this new brand, which is currently underway.
Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print, airport displays, online and TV.
Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.
Following a multi-agency pitch announced in October 2010, Reliance Retail has finally decided upon its creative partner. The retail business wing of Reliance Industries Ltd has brought on board Leo Burnett India as its creative AOR.
The Ministry of Road Transport and Highways has invited applications under the ‘two-bid’ system to empanel digital agencies, according to senior sources in the industry. The empanelled agencies will be responsible for launching campaigns as per an approved media plan to promote awareness about road safety.
In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.
TI Cycles of India has signed up their media arrangement with Aegis Media’s Vizeum India. Industry sources peg the value of business at Rs 20 crore. The business moves from Mindshare. It may be recalled, Vizeum had earlier this year won the media duties of BSA Motors, a division of TI Cycles.
The National Institute of Food Technology Entrepreneurship and Management (IFTEM) is on the lookout for media agencies for empanelment, according to reliable sources. Sources also divulged that the chosen empanelled agencies would handle media campaigns of NIFTEM in the print and electronic media.
Following a multi-agency pitch, Bharat Forge Ltd, the flagship company of Kalyani Group, has appointed Lowe Lintas to handle its creative business. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.
Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”
While Ogilvy & Mather is already on Usha International’s roster for most of its product range and offerings in India, few other agencies are being examined by the company to hand over the Usha Fans creative business.
Following a multi-agency pitch, Publicis Capital has bagged the creative mandate for online travel portal - Cleartrip.com. OMD India is the media agency on the business. According to industry sources, the ad spend on the business is estimated to be in the region of Rs 20 crore.
Close on the heels of the agency winning d.light, S Yesudas, Managing Director, Vizeum, Indian Sub-continent, has announced the agency winning UNI TV.
Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.
Cocoberry, the flavoured frozen yogurt chain in India, has robust expansion plans in place and recently launched a hunt for a media agency. The account size up for grabs is in the region of Rs 7-10 crore.
Vizeum continues to be on a roll. The eighteen-month old agency has added d.light to its kitty. d.light, a social enterprise and a Silicon Valley venture, funded by M&M, Acumen Fund, DFJ, Nexus India and others, is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.
Wynn Telecom, which had announced its foray into the mobile handset business in India under the brand name Wynncom in the beginning of 2010, has chosen Shop as its creative agency. The mobile brand decided on the agency in the month of November and handed over the business, pegged at Rs 30 crore, to Shop, according to senior sources in the industry.
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