Account-Movement
The Department of Information and Public Relations (DIPR), Chennai is believed to be looking for advertising agencies to handle its media plans, according to senior sources in the industry.
It is learnt from sources close to the development that Acer India is currently reviewing its creative duties. A few leading agencies have already made their presentations.
FMCG major Dabur is on an advertising agency hunting spree and has called for a creative pitch for its skin care range. The pitch is in its initial stages.
Infrastructure company DSC Ltd has chosen Lowe Delhi and Lintas India’s Karishma Initiative for its creative and media duties, respectively.
Mobile handset brand G’Five has zeroed in on Onads and Span Communications to handle its creative and media duties, respectively.
Mindshare has been on an aggressive win path, totalling an excess of Rs 80+ crore across Chennai, Cochin, Hyderabad, and Bangalore. The new wins include Dhatri Group, Karvy Group, MCR Textiles, and Mantri Developers, among others.
Aegis Media’s Vizeum is continuing its new business wins run by opening the New Year with the media AOR of TTK Healthcare Limited.
The Indian Overseas Bank (IOB) has sent out invites to agencies for empanelment to undertake its publicity and promotions related activities. The pitch will be held in two stages.
Dentsu Communications Bangalore has won the creative duties of Top Ramen Noodles. Hakuhodo Percept is the incumbent agency. The media duties will continue to be handled by Madison Media.
The market is abuzz with the news of Nikon India in talks with few leading advertising agencies to handle their creative mandate. Currently, ADK Fortune is the incumbent agency for Nikon India.
It is learnt that BIG CBS Network Pvt Ltd, the joint venture between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed MEC to handle its media duties.
The agency has bagged four new businesses – ACC Cement, Britannia Dairy, Pondicherry Tourism and Parx from Raymonds Group.
In its bid to consolidate the advertising duties, Whirlpool India has shifted the creative duties of its microwave business from Contract to DraftFCB Ulka. It was a direct move by the company and did not involve any pitch process.
Symphony, a name synonymous with air-coolers, has roped in Ignite Mudra (earlier Mudra Ahmedabad) to handle its advertising duties. Lowe Mumbai is the incumbent agency. The spend level for the brand is pegged at Rs 10 crore. Symphony was launched by Mudra, Ahmedabad more than two decades ago.
The Mody Institute of Technology & Science (MITS) situated in Rajasthan is looking to empanel advertising agencies to carry out various activities related to media campaigns of the institute, according to reliable sources in the industry.
Amid the ongoing search for creative partners by Haryana Tourism and Uttar Pradesh Tourism, Rajasthan Tourism is the third state government body to invite agencies for a formal pitch for its media and public relations duties.
After offering customers a shopping extravaganza for six months at Terminal 3 (T3) of Delhi’s IGI Airport, Delhi Duty Free Services Pvt Ltd has called for a pitch for its advertising and creative duties. It is looking at a two-agency set-up – one for its creative duties and the other for visual merchandising.
It is learnt that ZenithOptimedia has bagged the media mandate for BBC Entertainment. Though there was no official confirmation at the time of filing the report, a highly placed source has confirmed the development.
Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.
Haryana Tourism is looking for a creative partner and is scanning through various agencies, according to reliable sources. The sources also revealed that the pitch was in its initial stages. The chosen agency will be awarded the contract for one year.
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