Account-Movement

Lotus Herbals is getting into electronic media after a long gap and has set aside approx Rs 20 crore for the purpose. Vizeum India is appointed media AoR.

exchange4media Staff Jan 27, 2011 7:52 AM

The West Bengal Housing Board, Kolkata has invited agencies of Kolkata for empanelment, according to industry sources.

Preeti Hoon Jan 27, 2011 7:36 AM

Ogilvy & Mather, Triton Communications, Crayons, Mudra, Interpub and Pressman have been assigned the creative mandate for Indian Railways.

Preeti Hoon Jan 27, 2011 7:31 AM

Conde Nast India has appointed TapRoot India to work on its corporate campaign. Conde Nast India officials confirmed the development.

Tasneem Limbdiwala Jan 25, 2011 7:13 AM

In its bid to reach out to a wider audience, Snapdeal.com has appointed K-Factor as its ad agency. Karishma Initiative has been brought on board as the media agency, along with APPPL, which has been around for a while.

Preeti Hoon Jan 24, 2011 10:57 AM

Amar Remedies has assigned the creative mandate for its personal care business to M&C Saatchi following the agency recently completing the launch project of Amar Remedies’ Clove Gel Toothpaste brand.

Shubhangi Mehta Jan 21, 2011 8:12 AM

Everest Brand Solutions has bagged the creative duties of Mumbai-Based low-cost airline GoAir. The win comes on the back of a multi-agency pitch that saw the participation of six agencies.

Shubhangi Mehta Jan 21, 2011 8:10 AM

The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”

Preeti Hoon Jan 21, 2011 7:59 AM

Mayank Kumar, COO, Genus Mobiles has confirmed to exchange4media that the initial round of discussions has already taken place with three to four mainline agencies.

Preeti Hoon Jan 21, 2011 7:36 AM

Purple Spinach Communications has beaten some prominent agencies in a closely contested pitch to be assigned the creative duties of Cocoraj Coconut Oil

Preeti Hoon Jan 20, 2011 5:01 PM

Amar Remedies has assigned the creative mandate for its personal care business to M&C Saatchi following the agency recently completing the launch project of Amar Remedies’ Clove Gel Toothpaste brand.

Shubhangi Mehta Jan 20, 2011 2:48 PM

Samsonite India is reviewing the media duties of its entire portfolio and has invited some media agencies. Karishma Initiative is the incumbent agency. Sudip Ghose, Director - Marketing, Samsonite South Asia, has confirmed the review call.

Tasneem Limbdiwala Jan 20, 2011 7:03 AM

FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.

Fatema Rajkotwala Jan 19, 2011 7:38 AM

MediaVest Worldwide, part of the Starcom MediaVest Group, has been appointed as media partner by Wiwo Mobiles. MediaVest Bangalore will drive the business. The size of the business is estimated to be around Rs 20 crore.

exchange4media Bangalore Bureau Jan 19, 2011 7:36 AM

Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.

Tasneem Limbdiwala Jan 18, 2011 9:30 AM

After two and a half years with Pickle, SAB is on a hunt for a new creative partner.

Shubhangi Mehta Jan 14, 2011 7:53 AM

Seiko Watch India Pvt Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has invited some of the mainline agencies to participate in the creative pitch.

Preeti Hoon Jan 13, 2011 9:17 AM

Leisure hospitality and vacation ownership company Sterling Holidays has assigned its creative and media mandates to Network Advertising.

Shubhangi Mehta Jan 12, 2011 7:59 AM

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon Jan 12, 2011 7:57 AM

Citizen Watches is on the lookout for an agency. It is learnt that both creative and media duties are under review.

Tuhina Anand Jan 12, 2011 7:50 AM