Account-Movement
The industry has been buzzing with rumours of Nissan Motors reviewing its creative business. Currently, the business is with TBWA\India.
Following the global development of Research in Motion’s (RIM) popular handset brand BlackBerry brand appointing BBDO Worldwide to handle its worldwide creative responsibilities, BBDO India too has begun work on the business in India.
The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such development and stated to be a rumor.
It is understood that Spice Mobile has decided on its media AOR and the account is headed to OMD India. The business’ spends is pegged in the region of Rs 100-125 crore. The pitch had seen the participation of some of the leading media agencies.
Close on the heels of bagging the Skoda account, Saatchi & Saatchi has added online marketplace OLX’s business to its kitty following a multi-agency pitch. As per industry sources, the account size is pegged at Rs 10 crore.
Following Emami appointing Rediffusion Y&R as its creative AoR, Kaya Skin Clinic is on the lookout for a new creative partner and will be inviting some agencies for a pitch.
Following a multi-agency pitch, Vizeum India has just been named the media AoR for IMS Learning Resources Pvt Ltd. The win comes close on the heels of Vizeum picking up the media duties of Nickelodeon.
Following a multiagency pitch, Mitsubishi India has appointed Euro RSCG as its creative partner. Euro will work on the entire portfolio of the brand in India.
Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, has confirmed the pitch call.
Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.
RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.
Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch. Birla Tyres also plans to hand over its media mandate to Dentsu.
Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.
Close on the heels of bagging JPSI’s F1 racing arena business, MWG TAG has pocketed the creative duties of Blackberry, the apparel brand from Mohan Clothing Co.
MPG, the flagship brand of Havas Media, has been appointed as the media agency for Swiss brand Victorinox following a multi-agency pitch process that included a GroupM agency and incumbent RK Swamy BBDO. The account is estimated to be worth more than Rs 10 crore.
Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.
Following the culmination of a creative pitch process, ICICI has decided to appoint Draftfcb Ulka to handle the creative duties of its credit card business. Bates 141 was the incumbent agency.
Following a review of its advertising duties, Bharat Petroleum Corporation Ltd (BPCL) has added Law & Kenneth to its roster of agencies. Anil Nair, CEO & Managing Partner, Law & Kenneth, has confirmed the news to exchange4media.
Carat Media has been entrusted with the media duties of ABC Consultants, which is looking at renewing its brand identity. The company is reportedly planning to invest nearly Rs 10 crore on this identity revival exercise.
Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.
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