Account-Movement

Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.

exchange4media Staff May 16, 2011 1:30 PM

Following a multi-agency pitch, Honda Siel has consolidated its media business with ZenithOptimedia. The business was hitherto divided between Dentsu Media and Motivator. The account size is estimated to be in the vicinity of Rs 100 crore.

Noor Fathima Warsia May 14, 2011 8:42 AM

Rediffusion Y&R has been working with some development brands for Emami. The advertiser has now aligned the creative duties of two of its brands - Boroplus & Zandu – with Rediffusion Kolkata office.

exchange4media Staff May 12, 2011 9:56 AM

Telecom major Aircel is in the process of reviewing its creative business. The presentations will begin mid-May 2011.

Gopal Sathe May 11, 2011 9:46 AM

BBC TopGear, the motoring media brand owned by BBC Worldwide, has appointed Mudra West to handle its creative duties. No pitch process was involved and Mudra bagged the business on the basis of its credentials.

Tasneem Limbdiwala May 10, 2011 9:09 AM

Lintas Media Group’s Kolkata office has bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board, giving the agency a combined win of Rs 50 crore.

Jhinuk Sen May 7, 2011 8:41 AM

Pidilite has assigned the creative mandate for its brand Rangeela to Law & Kenneth, even as the major chunk of their creative business continues to be handled by O&M. Triton is the incumbent agency.

Shubhangi Mehta May 6, 2011 8:22 AM

Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and the work is already underway.

Preeti Hoon May 5, 2011 8:26 AM

MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has bagged the F1 racing arena brand business of Jaypee Group’s JPSI. Highly placed sources estimate the business to be in the region of Rs 25-30 crore.

Tasneem Limbdiwala May 4, 2011 2:59 PM

Law & Kenneth has been assigned the creative mandate for ADD Gel, makers of writing instruments. Karishma Initiative is handling the media duties.

Shubhangi Mehta May 3, 2011 8:46 AM

Law & Kenneth has been assigned the creative mandate for The MobileStore, a one-stop mobile solutions shop. McCann Erickson was the incumbent agency.

Shubhangi Mehta May 2, 2011 8:39 AM

i-mint has appointed Mudra, Rediffusion-Wunderman and Dentsu to help the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns.

exchange4media Staff Apr 30, 2011 7:39 AM

Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses.

Tasneem Limbdiwala Apr 29, 2011 9:05 AM

Hero Group has looked out of its roster agencies - JWT, PerceptH and Draftfcb Ulka - after a span of 10 years. Law & Kenneth would be handling the corporate account for the group, which is creating a new brand identity post the split with 27-year old partner Honda.

Noor Fathima Warsia Apr 29, 2011 8:51 AM

Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.

Preeti Hoon Apr 25, 2011 1:09 PM

Grey’s Delhi branch has been assigned the creative mandate for Fujifilm following a multi agency pitch. Agency officials have confirmed the win to e4m.

Shubhangi Mehta Apr 25, 2011 11:32 AM

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta Apr 22, 2011 8:41 AM

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta Apr 21, 2011 11:35 AM

Nestle India appoints Scarecrow Communications as ‘Creative Consultant’ for an upcoming brands.

exchange4media Staff Apr 18, 2011 8:57 AM

The South East Central Railway (SECR) has invited advertising agencies for a one-year empanelment pitch.

Preeti Hoon Apr 18, 2011 8:55 AM