Account-Movement

OMD has had a busy time of late and has won three new businesses in the last one month – Association of Mutual Funds in India (AMFI), Corelle and Tyco International. The cumulative account size is close to Rs 30 crore.

Shanta Saikia Jul 19, 2011 8:41 AM

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

Luminarc, the tableware manufacturer from the house of Arc-International, has rested its media and creative duties with Mindshare and Idiom Communication, respectively. The brand has upped its marketing spends by 50 per cent and aims to increase its presence in the market.

Deepika Bhardwaj Jul 19, 2011 8:38 AM

Following a multi-agency pitch, Elitecore has appointed Ignite Mudra to handle the creative services for a new Cyberoam product that it intends to launch in the home and SOHO segment. The account size is estimated to be around Rs 8-10 crore.

exchange4media Staff Jul 18, 2011 8:26 AM

In the wake of the multi-agency pitch, Mudra has bagged the centennial celebration campaign for Nestle in India. Nestle has already kicked off the exercise in markets like the Philippines. The campaign is expected to break in India towards end 2011. The account size is pegged at Rs 40-45 crore.

Deepika Bhardwaj Jul 14, 2011 9:55 AM

Quadrant Communications has been assigned the advertising and communication duties of Balaji’s Institute of Creative Excellence (ICE). The win comes on the back of a multi-agency pitch that saw the participation of five agencies.

Shubhangi Mehta Jul 14, 2011 8:32 AM

Following a multi-agency pitch, Rediffusion Y&R Chennai has won the creative mandate for TVS Srichakra Ltd, manufacturers of TVS Tyres and Eurogrip brand in the two- and three-wheeler category.

exchange4media Mumbai Bureau Jul 13, 2011 10:21 AM

Following a multi-agency pitch, the Indian Oil Corporation Ltd (IOCL) has decided to empanel Crayons, Goldmine, Adwit, Square Communications and Mode Advertising to handle the communications for the northern region.

Deepika Bhardwaj Jul 13, 2011 9:56 AM

Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor and digital media and BTL activities.

Tasneem Limbdiwala Jul 12, 2011 8:19 AM

Hyderabad-headquartered Surya Adsystems Pvt Ltd has recently been empanelled for the advertising and creative duties of LIC south central zone. The agency will handle the 360 degree communication plan.

exchange4media Staff Jul 11, 2011 8:30 AM

Core Projects & Technologies has appointed Scarecrow Communications as its 360 advertising solutions agency. Scarecrow will handle all aspects of Core’s communication, including creative, strategy, design, activation and media.

exchange4media Staff Jul 11, 2011 8:29 AM

OMD India’s Chennai office has scooped the media duties of New Generation Media Corp that operates brands such as SRM University and youth channel Pudhiya Thalanurai.

Tasneem Limbdiwala Jul 8, 2011 1:44 PM

Lowe Lintas, India, has been awarded the 3M account following a multi-agency pitch for the global innovation giant’s iconic brand Post-It and another developing business from the Consumer & Office (C&O) Business stable.

exchange4media Staff Jul 8, 2011 9:45 AM

Everything Goes! Communications, an experiential marketing agency, has bagged the creative duties of Growel’s 101 Mall in Kandivali, Mumbai.

exchange4media Staff Jul 8, 2011 9:42 AM

NK Proteins Ltd, owner of Tirupati Oil brand, has appointed Ignite Mudra as its strategic branding partner. No formal pitch process preceded this win.

Tasneem Limbdiwala Jul 7, 2011 12:28 PM

MTNL Delhi has empanelled four agencies to its creative roster. While Airads Advertising and Crayons Advertising have been retained, Square Communications and RK Swamy BBDO are the new agencies on the account. Span Communications and Graphisads are the incumbent on the account.

Deepika Bhardwaj Jul 6, 2011 9:09 AM

Contract Advertising has bagged the creative duties of Huawei Telecommunications following a multi-agency pitch. The telecom company has also roped in Motivator for its media duties, Encompass as the on-ground partner and icontract to look after its digital presence.

Deepika Bhardwaj Jul 5, 2011 10:35 AM

Karishma Initiative has bagged the media mandate for Almond Board of California following a multi-agency pitch that had seen the participation of five agencies.

Tasneem Limbdiwala Jul 5, 2011 9:09 AM

Following a multi-agency pitch, Fortis Hospitals has decided to retain incumbent Grey India for its creative business.

Tasneem Limbdiwala Jul 4, 2011 9:16 AM

Following the takeover by Legrand, Indo Asian is all set to promote its switchgear business with integrated brand philosophy and has chosen Brand Curry as its creative and media partner. The business is estimated to be in the range of Rs 6-8 crore.

Deepika Bhardwaj Jul 1, 2011 9:18 AM