Account-Movement

MTV India, as part of its strategic media planning move, has appointed Aegis Media’s Vizeum India as its media agency. Vizeum India will now handle MTV’s media planning and execution across electronic, print and online media. In addition to media buying and planning, Vizeum will also support MTV India’s digital and marketing initiatives.

exchange4media Staff Aug 18, 2011 8:43 AM

Span Communications has once again won the global media mandate for Ministry of Tourism’s Incredible India. More than 13 media agencies had taken part in the pitch process, which was called in the month of May, to handle the global television and print campaign in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. The account is estimated to be worth Rs 200 crore.

Deepika Bhardwaj Aug 17, 2011 9:55 AM

Mumbai-based agency Origin Beanstalk has bagged the creative duties of Time Out magazine and Mad Over Donuts retail outlet chain.

Tasneem Limbdiwala Aug 17, 2011 8:48 AM

Close on the heels of bagging the Mitsubishi and Reckitt Benckiser’s Paras Oral businesses, Euros RSCG has now added one personal care and one home care brand of Rohit Surfactants Pvt Ltd (RSPL) to its kitty. Rohit Surfactants is a Kanpur-based detergent firm that owns brands like Ghari detergent and Venus Soaps.

Shubhangi Mehta Aug 12, 2011 12:39 PM

MAA Communications has recently bagged four new businesses – Coconut Development Board, Maini Group, Baker’s Foods and Indotel Hospitality Service Pvt Ltd.

Tasneem Limbdiwala Aug 3, 2011 4:30 PM

Lowe Lintas has been assigned the creative mandate for iProf, a digital education delivery system. Meanwhile, Lintas Media Group has been handed the media mandate. The creative business will be handled out of Lowe Lintas’ Delhi office.

exchange4media Staff Aug 2, 2011 9:54 AM

Inbisco, the Indian arm of Indonesian food giant Mayora Group, has assigned the creative duties of two of its brands Kopiko Coffee Candy and Go Choco to the Chennai office of TBWA\ India following a multi-agency pitch.

Deepika Bhardwaj Aug 2, 2011 8:48 AM

Close on the heels of winning the Aircel business, McCann Erickson Delhi has bagged the creative duties of ICI Dulux Paints. The win comes in a wake of a multi-agency pitch.

Tasneem Limbdiwala Aug 1, 2011 9:08 AM

Mudra Max has been selected to handle the media mandate for KLF Nirmal. The size of the business is estimated to be around Rs 10 crore and will be handled out of the agency’s Bangalore and Kochi offices.

exchange4media Staff Jul 29, 2011 8:59 AM

According to sources, McCann Worldgroup has bagged the creative duties of telecom major Aircel following a multi-agency pitch. The other agencies in the fray for the business included incumbent agency Dentsu Communications, BBH, BBDO and DDB Mudra.

Tasneem Limbdiwala Jul 28, 2011 9:04 AM

Following a multi-agency pitch, it is learnt that Grey Worldwide has bagged the creative business of Belmonte, the economy menswear brand from S Kumars.

Tasneem Limbdiwala Jul 26, 2011 8:43 AM

Close on the heels of appointing AMO as its creative partner, News Express, the soon to be launched Hindi news channel, roped in Allied Media for its media duties.

Shubhangi Mehta Jul 25, 2011 8:19 AM

Mudra North & East has won the creative duties of Policybazaar.com, India’s biggest online insurance aggregator. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.

exchange4media Staff Jul 23, 2011 8:23 AM

Quikr has appointed Scarecrow Communications as its advertising solutions agency following a multi-agency pitch. MPG has been assigned the media duties of Quikr, a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.

exchange4media Staff Jul 22, 2011 1:46 PM

AMO (Analysing Marketing Opportunities) Communications, an ad agency set up in 2000 in a joint venture between Percept and Hakuhodo Inc, has bagged the creative mandate for News Express, a new Hindi news channel, which will go on air from July 28, 2011. The win comes on the back of a multi-agency pitch.

Shubhangi Mehta Jul 22, 2011 12:37 PM

Mudra North & East has won the creative duties of Policybazaar.com, India’s biggest online insurance aggregator. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.

exchange4media Staff Jul 22, 2011 11:25 AM

Melon Media, the newly-formed media services outfit under Crayons Communication group (erstwhile Crayons Advertising), has bagged the media duties of Floriana Group. The account size is estimated to be worth Rs 25 crore.

Deepika Bhardwaj Jul 22, 2011 8:57 AM

Digiworld, the electronic retail business of the Videocon Group, has handed its creative mandate to Triton Communications. The win comes sans any pitch process. Pickle Lintas was the incumbent on the account.

Deepika Bhardwaj Jul 22, 2011 8:55 AM

Saatchi & Saatchi recently expanded its bouquet of clients in Delhi, bagging the Wave Infratech business following a multi-agency pitch that was called in April 2011. The agency will be handling the ATL and BTL activities for all the residential and commercial projects of the group.

exchange4media Staff Jul 21, 2011 9:58 AM

Grey Worldwide has won the creative duties of Wella Hair Cosmetics, now part of P&G. AMO Communications was the incumbent agency.

Shubhangi Mehta Jul 19, 2011 8:56 AM