Account-Movement
After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.
Kreate Advertising Pvt Ltd has been assigned the creative mandate for Bombay Infrastructure, one of the biggest players in the real estate, hospitality and retail sector. The account size is estimated to be Rs 15 crore.
Muthoot FinCorp has appointed Lodestar UM as its media agency of record. Lowe Lintas handles the creative mandate. The account size is pegged at Rs 30-35 crore.
Lodestar UM has bagged the media duties of Jaypee Sports International (JPSI). The immediate priority will be around the JPSI-owned and managed Formula 1 track – Buddh International Circuit in Greater Noida. The budget for the first year is expected to be around Rs 25-30 crore.
Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment, industry sources close to the development have confirmed the news to exchange4media. The creative agency for Doublemint is BBDO India, whereas the creative duties for Visa lie with TBWA.
Following a multi-agency pitch, mobile handset manufacturer HTC India has awarded its media duties to OMD India’s Delhi office. The business is pegged in the vicinity of Rs 40-45 crore.
Following a multi-agency pitch, Tourism Australia has parked its Rs 13-15 crore media business with OMD India.
Maxus India’s Delhi office has been awarded the media duties of PolicyBazaar.com. Mudra Communications is the creative agency on the business. The account is pegged in the vicinity of Rs 22-25 crore.
Birla Tyres, a leading tyre manufacturer and a part of the BK Birla Group, has roped in Percept Activ to execute an innovative on-ground activation campaign ‘Zero Chinta’. The campaign, spread over 35 cities across India, kick-started in mid-August and will continue till the end of September.
MPG India has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based Biosciences company with a focus on pharma and personal hygiene products.
From the 11 agencies that had gone after the Bharat Petroleum Corporation Ltd (BPCL) media business, nine were invited to present, and now four have made it to the shortlist. These include Lintas Media Group, Mudra Max, MEC and Maxus.
In light of the stake that Jyothy Labs has acquired in Henkel, the agency relations of brands of the two companies are set to see changes. In some of the first developments on this, Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Exo would be handled by Mudra Mumbai too and Pril will now be handled by TBWA Mumbai.
Orient, a group known for its Orient fans, is foraying into the home appliances market in the premium segment with the launch of a new division in this category. It has partnered with Triton Communications to handle the creative and media duties of the newly formed division. Spends on R&D and marketing are estimated to be upwards of Rs 15 crore.
As part of its statutory requirement, Bharat Petroleum Corporation Ltd is reviewing its media duties, and has completed the first round of presentations in the process. It is understood that there are nine agencies in the fray for the pitch. The account is pegged in the vicinity of Rs 60-65 crore.
Brand Curry has bagged the creative and media mandates for Ambience Group’s Ambience Mall Gurgaon and Ambience Mall Vasant Kunj. A pitch that was called two months ago saw the participation of four more agencies, including Ignite Mudra, Draftfcb Ulka, Purple Focus and Myoho Creative. Spends are estimated to be in the vicinity of Rs 6-7 crore.
IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in March 2011, following which Maxus was retained as the media AOR in July 2011, while Mudra Max was assigned the outdoor duties. According to industry sources, the overall marketing spends is pegged at Rs 50-75 crore.
The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.
Close on the heels of its Bangalore branch winning the chewing gum business of ITC, JWT’s Chennai branch has bagged the Tamilnad Mercantile Bank account. JWT’s Chennai has acquired five new businesses over the last three-four months.
Ogilvy India has won the Lenovo India business following a multi-agency pitch that included several leading names in the business. The win was a combined effort between Ogilvy’s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo.
AETN-18 (joint venture between A & E Networks and TV 8) has awarded the creative duties of the soon-to-be-launched History channel in India to McCann Erickson following a multi-agency pitch. McCann Erickson will work on the launch communication strategy for History channel in India.
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