Account-Movement
MEC has won the media AOR for Harman International’s India business. Harman International Inc is the parent company behind an array of legendary brands that includes Harman Kardon, JBL, Mark Levinson, Infinity and AKG.
Mudra Max has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of authority for gold. The incumbent agency to the account was Starcom Worldwide.
Mudra Max is on a winning spree. Close on the heels of adding the media duties of Ashok Leyland, Canara HSBC Life Insurance and World Gold Council, the agency has been awarded the media mandate for Bharat Petroleum Corporation Ltd (BPCL). The account is pegged in the vicinity of Rs 60-65 crore. Pratap Bose, CEO, Mudra Max, has confirmed the development to exchange4media.
RK Swamy BBDO has picked up the mandate to handle the advertising and brand relaunch of Parryware. The account was previously handled by Ogilvy. Parryware is a leading sanitaryware brand with a brand heritage of nearly 60 years.
Canara HSBC Life Insurance has moved its media mandate to Mudra Max. The business is pegged at Rs 20 crore. The incumbent on the business is Mindshare India.
Eleven Brandworks has been assigned the creative mandate for Tata Mutual Fund. The agency won the account in a multi-agency pitch held earlier this month, where it was pitted against the incumbent agency Quadrant Communications and Salt, among others.
Paramount Cosmetics (India) Ltd has appointed IBD India Pvt Ltd as its creative and communications partner. IBD India will ideate and execute a 360 degree campaign for the company’s flagship brand ‘Shilpa’. The agency will also offer the branding and creative services for ‘Instinct’, Paramount’s male skin and personal care brand.
Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives, including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives, including the Student Brand Manager programme.
Lintas Media Group’s Delhi office has bagged the media mandate for Ralson Tyres. The size of the account is estimated at Rs 15 crore. Yogeshwar Sharma, DGM-Advertising, Ralson Tyres, confirmed the development to exchange4media.
Strategic brand activation agency Candid Marketing has bagged activation campaigns for seven new brands this quarter (July, August and September). The company has executed activities for Jaypee Greens and is currently working for Dabur India, GlaxoSmithKline, Schneider Electric, Eveready, Reebok and India Infoline.
Following a multi-agency pitch, ABT Associates (USAID) has appointed Maxus India for its media campaign under USAID’s Market Based Partnerships for Health project. The media campaign will centre on promoting the ‘Sathiya’, ‘DMPA’ and ‘Sathi Bachpan Ke’ activities in Uttar Pradesh, Jharkhand and Uttarakhand.
The A+E Networks & TV18 joint venture has brought MPG India on board for the media duties of its soon-to-be-launched History channel in India. The agency will work on the media strategy for the channel’s launch and sustenance thereof in India. McCann Erickson is the creative agency on the business.
English movie channel Pix has moved its media mandate to MediaVest and Zoom Advertising. The agencies will handle the media planning and buying activities for the channel. While MediaVest will handle television and radio, Zoom Advertising will handle print.
Mahuaa has appointed Lowe Lintas as its creative partner for the forthcoming launch of its Gujarati and Rajasthani channels. The Bangla channel continues to be with Rediffusion. The company is in the process of finalising a media agency soon.
Following a multiagency pitch, luggage brand VIP Industries Ltd has moved its media mandate to Lodestar UM. The account size is pegged in the vicinity of Rs 45-50 crore. Ogilvy is creative agency for the business.
Following the launch of Google+, Contract Advertising has been added to the Internet giant’s agency roster in India. A large arrow pointing towards Google+ is already in place on the Google homepage and the social network is being heavily promoted. It is understood that Contract is set to release a campaign for the internet giant.
Rotomac Pens has appointed Ignite Mudra strategic partner to handle branding and creative duties for its corporate brand and for the writing instruments brands. The business, which will be handled by the agency’s Ahmedabad and Delhi offices, has moved from Triton Communication. Ignite Mudra and Ogilvy were the only agencies in the fray.
Daiki Brands, a newly set up innerwear company, has roped in PerceptH to handle the creative duties of three of its new innerwear brands– Peri Peri, Daiki and Biara.
VIVA, the retail pharmacy chain from the house of Surya Healthcare Ltd., a subsidiary of Surya Pharmaceuticals Ltd, has handed over its creative duties to Blackpencil India, a fully integrated new age agency from the Leo Burnett group. The win comes on the back of a multi-agency pitch that also saw the participation of McCann Healthcare.
Ranbaxy has handed over the creative duties for its OTC (over the counter) pain relief brand Volini to Everest Brand Solutions. About eight agencies had taken part in the pitch process, which included Law & Kenneth, DDB Mudra and incumbent Saatchi & Saatchi, among others.
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