Account-Movement
Trendy Divva, currently present in Delhi and Amritsar has major expansion plans, scaling up to 25 exclusive and franchise owned stores by the end of 2012. It is currently in talks with few agencies.
Leo Burnett, which was already handling Bacardi’s other brands, will now handle the creative duties of Bacardi White Rum too. Rediffusion Y&R is the incumbent on the account.
While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.
It is learnt that Eye-Q is planning sizeable investments on the media front and a high profile media campaign worth over Rs 15 crore and conceptualised by Carat Media is taking shape.
ZenithOptimedia has won the account after a competitive pitch amongst the top four media buying agencies in New Delhi.
Snapdeal.com has launched a new campaign - ‘Even God is addicted’ - saying even Rajni – The God uses Snapdeal to buy deals.
State Bank of India has awarded its debit card campaign to Span Communications after a round of presentations by empanelled agencies. The estimated spend on the campaign stands at Rs 25 crore.
Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.
Jyothy Laboratories Ltd has awarded Henko’s creative mandate to Publicis Ambience. This is further to the agency partnership realignment post the merger of Jyothy Laboratories and Henkel.
Hindustan Sanitaryware & Industries Ltd, that started scouting for a creative partner in the beginning of this year for its brand Hindware, has finally awarded the business to Contract Advertising.
Nirula’s, one of the oldest fast-food restaurant chains in India having hotels, waiter service restaurants, family style restaurants, ice cream parlours and pastry shops, is on the lookout for a creative agency. The pitch is currently under process in Delhi and it is learnt that a few agencies have already presented to the client. Lowe Lintas is the incumbent on the account.
JWT Mindset Hyderabad has won the Vijay Home Appliances Ltd account in a pitch that involved Ogilvy and other leading agencies in the South. This is the first major win for the agency after its acquisition by JWT.
Ministry of Food Processing Industries has chosen 15 agencies to work on its creative and media strategies. The agencies have been empanelled for a period of three years. The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.
As Huawei India gets in the growth mode with plans to unveil a series of products – smart phones, media pad for the Indian market, it has roped in Windchimes Communications as its social media agency to create and spread its presence on the social media channels for the incremental reach.
Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.
Carlsberg India Pvt Ltd has recently appointed Saatchi & Saatchi, Delhi as its communication partner. As part of the mandate, Saatchi & Saatchi will handle all communication development for the Carlsberg and Tuborg beer brands in India.
Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA its creative services partner. The agency has been awarded this mandate following a multi-agency pitch and will work on both the Assetz Homes master brand and individual project brands.
MediaVest Worldwide has been assigned the media planning and buying duties of education company Zee Learn on the back of a multi-agency pitch. The account size is pegged in the region of Rs 20 crore.
The Unique Identification Authority of India (UIDAI) has empanelled five agencies for its headquarters in Delhi to work on the multi-media campaign for Aadhaar. It is learnt that the decision for Mumbai and Lucknow has also been taken. Some of the empanelled agencies in Delhi include Dentsu Communication, Airads, Centum Advertising and Newfields Advertising. UIDAI had called for a pitch for the same in around eight cities.
Euro RSCG has won the creative duties of Nimbus Sport’s World Hockey Series. The win comes on the back of a closely contested multi-agency pitch. As part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
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